The front industrial chain layout, after the industrial chain value-added chain suitable for any stage of development of the chain of enterprises, this model must be charged a high degree of brand deposit, the choice of the franchisee to have a certain condition, and Reproduction ability should be strong. This model either has a strong enough financial strength, or tolerate the loneliness of low return on investment. Because of the early need for a large amount of money to quickly occupy the market, while the alliance party needs to make the vast majority of the profits to the franchisee, so that the franchisee quickly layout across the country. In the process of layout throughout the country, allied parties need to synchronize the construction of the relevant categories of companies to provide store services, such as decoration companies, logistics companies, design companies, container production companies, product companies and so on. The main reason why allies need to build the above companies is that it will be the front-end of the industry chain of almost all the benefits to the franchisee, to use the front-end layout of the store to support the survival of the back of the industry chain companies, the back of the industry chain of companies can be utilized to external reception of other aspects of the business and obtain rapid development. The risk of attention is that the layout of the headquarters of the back industrial chain if it can not keep up with the pace of chain development, thus causing the back industrial chain can not be operated in production. The rising management costs of group companies are a great challenge to the overall management ability of the team.

Buyback Mode

Chain enterprises with certain market development and operational capabilities can adopt the buyback chain franchise mode. The vast majority of companies that have the ability to operate

store managers or a strong operating team in reserve can use this model. Because for the vast majority of franchise entrepreneurs, they are in the project selection, the biggest worry is that this franchise project in case of failure to earn money how to do, this set of models under the franchise project, for entrepreneurs, the attraction of the full, because they do not have to worry about.

For the allied parties, this mode of franchising can quickly attract a large number of franchisees to join the franchisee to open a store, which means that the franchisee needs to purchase a large number of equipment, products, materials, and other stores from the headquarters of the required items, these items can allow the headquarters of the large number of access to cash, if the headquarters of the upstream and downstream suppliers to set a billing cycle, then the headquarters of the headquarters of these funds for financial operations. If the headquarters can set a settlement cycle in the upstream and downstream suppliers, then the headquarters can use these funds for financial operations. In this way, the headquarters can also get an additional good income.

The "buyback" is not the ally buy back all the franchisee's inputs, for some inputs, headquarters can buy back, some inputs headquarters can buy back at a discount, some inputs headquarters can not buy back.

There is also an important message is that the alliance for the store repurchase must set a certain threshold, such as the store operating time shall not be less than one year, the store has not violated the terms of the franchise contract and so on.

For stores that have been repurchased, if the operations team on the allied side is able to revitalize the repurchased store, the store can become a going concern in the future and can be sold at a high price to a new franchisee.

This model, if operated properly, can be a win-win situation for both the owner and the franchisee.

Agent mode

The vast majority of chain companies with late store operations, the entire market can be divided into regions, and then in the region to find a project to continue to open up the ability to partners, and then guide these regional partners level by level down the market development, the ultimate node of the market development of the chain store, the need to be The main point to note is that agents at all levels are not acting as agents for the specific products operated by the stores, but are responsible for "selling the stores" so that the franchisor can obtain a larger scale of terminal stores in the short term through various levels of partners, and finally distribute the revenue of the terminal stores to various levels of partners.

Chain mode

With the arrival of the platform economy, the use of traditional modes of chain enterprises have encountered a new bottleneck in the development of "interlocking" can be interpreted as the alliance of the parties to the heterogeneous alliances, the integration of the upstream suppliers, the downstream consumer **** enjoyment, single-store Bundled expansion, chain of single-store business projects interspersed, purchasing alliances, building industry platforms, leveraging the national platform organizations and so on. What exactly is the chain enterprise "even"? Even the big data, even the cheap logistics, even the market share, even the bulk purchasing, even the joint marketing, even the consumer is assured, even the human resources. Chain companies should join the period of continuity to the franchisee management, marketing, products, technology, services, models, culture, talent and other aspects of support, and these supports can be from different perspectives to help the franchisee to obtain the embodiment of the values of life, to obtain a wealth of income, to realize the dream of life, and to obtain a sense of honor. All of the above will eventually converge to the "brand" this term, and this term will become synonymous with the core competitiveness of enterprises.

After completing the above questions, the franchise chain can combine their own business model, product characteristics, market conditions and other aspects of the targeted design of their own business "interlocking" mode.

Associate mode

With a complete store operations and management team of the chain of enterprises can be used to join the chain of associates mode, the highlight of this model is to enhance the entrepreneurs choose to join the confidence. To the new franchisee to join the motivation to move forward, to the old batch of home reins milk business to provide access to better development support. Affiliate stores business license registered by the company, stores in the legal level belongs to the directly-managed stores, for the company's next step in the valuation, financing, listing to make preparations. It allows good franchisees to open stores with a substantial increase in the success rate. The cash flow of the headquarters can also get the maximum return value at this stage. Through the model of joint venture to fully mobilize the resources of all partners, in order to further help join the headquarters of the national layout development.

This model is a set of allied stores for the alliance party is an entrepreneurial attractive franchise chain model, for the new franchisee is a career planning incentive model, but also a maximize the activation of the franchisee's potential ability to model. The implementation of this model, the franchisee can avoid the pressure of capital and can not open new stores in the short term, the alliance can be invested in a small

funds, access to excellent franchisee new business stores of a lot of shares.

There is a risk that the franchisee of an affiliate store does not have the ability to manage multiple stores, which never leads to a decline in performance of both the new store and the old store. The viability and life cycle of the stores is limited, which leads to a dismal business for the stores that have started to affiliate.

O2O mode

The vast majority of the development of more than the middle stage of the chain can also be used online and offline combination of the chain model, offline store, online traffic, offline customer service, online maintenance, breakthrough in the physical business environment of the store, this model applies to different business forms of the chain enterprises, but different areas of the chain Enterprises, first of all, the essence of online and offline to understand clearly, and then design the business model. The essence of online and offline is that the 16 functions of the "store" are clearly defined and divided, and the functions of the store will be placed online with the help of the Internet model, and the functions of the store will be placed offline with the help of the offline application.

The business model can be realized by the offline physical store store customer source constantly imported to the line, and then with the help of the online network platform on the offline customer source fission, and finally after the fission of the customer source diversion to the offline. This kind of to protect the franchisee store business success rate, reduce the difficulty of recruiting franchisees.

Cross-shareholding model

There is a certain amount of capital to operate the ability of the chain molding enterprises, the alliance party through a variety of forms of investment, the new store and the alliance party cross-shareholding, can enhance the ability of a single store to combat risk, so that the alliance party in the replacement of profit. The prerequisite for the implementation of this model is to have a certain level of proficiency in the single store as the basis for equity exchange.

For the allied parties, the allied parties can be their own business in some of the valuable products, equipment, expenses, etc., after a certain valuation as a new store investment. For the franchisee, he will greatly reduce the store's capital investment, because the headquarters should be handed over to the headquarters of the franchise gold into the headquarters of the investment, the headquarters should be purchased in the headquarters of the equipment, goods, etc. also became the headquarters of the investment. Headquarters has a certain percentage of investment in stores, it will be more attentive to support stores. This practice has invariably given the franchisee a piece of mind. In addition, the franchisee can through the shares of the new store, to replace the shares from the headquarters of the designated mature stores, so for a new store franchisee, undoubtedly improve the probability of success.

Social e-commerce model

The social e-commerce model is applicable to chains at any stage of development. Social e-commerce is a business model that relies on physical stores, and a simple understanding of this model could be "based on physical stores, leveraging the attributes of the mobile Internet, in-depth management of the store's largest business circle of accurate customers, so as to achieve the overall eco-cycle development of the store and the brand owner.

In the process of cyclic development, stores first need to use the interest-driven approach, so that each potential consumer into the store can not only become the store's actual consumers, but also through its social software to influence the social circle of the crowd, so that they become the store's potential consumers. Of course, if the content of this communication does not fully arouse the curiosity of the consumer's social circle, even if the consumer spreads the information, the result will not be very satisfactory.

Operation mode

Operation mode is more suitable for chain enterprises with rich experience in store management, the main operation is the alliance to the franchisee to provide the operation, generally by the franchisee is responsible for the store investment, the alliance party is responsible for the actual operation and management of the store, the alliance in the case of non-investment, get a certain percentage of the shares of the single store, or the alliance party is responsible for the actual operation and management of the store. The alliance owner, without investment, to obtain a certain percentage of the shares of a single store, or to collect a certain percentage of the management of a single store water as a revenue.

Allied parties are generally divided into several situations:

1, allied parties to the franchisee's single store equipped with members of the core work positions.

2, in the new store opened for a period of time, the alliance master party to the franchisee's single store with the core of the position of the members of the work.

In addition to the above, the alliance party can let the lack of financial strength, but also the ability to operate the franchisee to get the opportunity to start a business, for example, the alliance party can be their own directly-managed stores entrusted to the franchisee, the franchisee is responsible for the operation of the store. The disadvantage of this approach is that the operation of the store once there is a long-term loss or even close the store. The franchisor will then put all the blame on the ally.

The franchisor will use some special methods and means to poach staff from the headquarters. Cross-regional staff recruitment, training, and management become a burden on corporate human resources.

Direct sales model

In order to reduce the overall investment to absorb all levels of investment capacity of the population, there are some companies will use the direct sales model of the franchise chain. This model needs to do a good job of direct sales system within the profit distribution mechanism, and the profit distribution mechanism between the store. Direct sales in the process of expansion, there must be a certain number of physical stores as a support, to be able to legalize the layout of the entire domestic market. But in the process of physical store layout, relying only on the headquarters to carry out the layout of the store, it is difficult to keep up with the market demand. Therefore, the direct sales model of the physical store, the best mode of expansion is to use the chain franchise model for rapid replication.

Financial model

Allies on the one hand intend to complete the layout of the country in a short period of time, and on the other hand intend to minimize the risk of investment in the franchisee, in order to use this mode of business model design, will be used in the financial operation of the chain of franchises mode. The first need to pay attention to the survival cycle of a single store, the second investment amount can not exceed 50 million yuan, a single store retention to be in accordance with a certain percentage of the continuous increase.

Entrepreneurial mode

The core of the development of the franchise chain is actually people, if the chain can have the ability to replicate the talent, then the success of the franchise will be greatly improved. In the use of business incubation franchise chain mode, you can through the "old with new" method of comprehensive training, and this training will be accompanied by the implementation of specific operations, so down, after a period of time, with the ability to open the store personnel, basically able to master the store each position of the work of the key points, and has its own Store a skill, so the cycle repeats itself, every person who is copied, will have a very strong comprehensive ability, which also ensures that the whole system can get a complete operation of a basic condition, in order to ensure that the whole system can realize the benign operation of the situation, the self-fission of each store will also be stabilized with the business of each store to open the beginning of the process.