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Shopping poster background -Photoshop making double eleven poster tutorial

what is the size of the background picture in the header of Taobao Professional?

The latest Taobao picture sizes are summarized as follows:

1. Want Want's avatar:

121×121 pixels.

if wangwang shopping level is enough, it supports gif dynamic avatar, and if it is not enough, it will not move. There is no specific textual research on how many grades are specific.

2. Shop move:

The real shop move in the middle is 951×121 pixels,

Including the header background is 1921×151 pixels (the size of the header background picture cannot exceed 211k).

3. Baby main picture:

At least 461×461 pixels.

this is the exact size of the box in Taobao's main picture.

if you want the mouse to be magnified, you need more than 711×711 pixels in the main picture.

If your picture itself is small, say, 511×511 pixels, but not 711×711, then don't force it to be enlarged. After enlargement, the picture will be distorted and blurred. You might as well use the original size without enlargement function.

4. Overall size of the baby details page:

The width of Store C (ordinary market store) is 751 pixels, and that of Tmall Mall store is 791 pixels. There is no limit to the height, depending on how high you need. 2,111 to 21,111 pixels are possible.

5. Taobao shop home page:

The width of store C is 951 pixels. Tmall is 991 pixels. There is no limit to the height.

6. Big poster on the front page:

It is the same as the width of the store, and the professional version of Wangpu is 951 wide and about 611 high.

the width of a full-screen poster is 1,921 pixels, which is derived from the width of a 22-inch LCD monitor. Making this full-screen carousel effect requires a code generator.

or you don't need a code generator. If you buy the sdk decoration template with this full-screen poster module, you can upload pictures directly in the template.

7. Size of the left sorting bar of professional version of Wangpu:

Large sorting bar 151×61 sub-sorting bar 151×35

If you want to know how many pixels a certain area is, use the mouse to take a screenshot, and then you can see how many pixels the screenshot area is (QQ can also be used to take a screenshot). Photoshop tutorial on making double eleven posters

It's almost double 11, and posters of major shopping websites have been launched one after another. Today's tutorial will simply teach you to make a double 11 poster banner!

renderings display:

The newly-built canvas is generally of this size

Fill the background color #3b1111

Then create a new layer

Select the virtual edge brush to enlarge it to a suitable position, click

There are pixel controls in the middle of the screen

You can also press} this key on the keyboard

and the effect will be as shown below. You can choose what you like. Here, we use Founder Variety

to copy a layer of text

hide

and then select the layer below (remember to rasterize the layer); CTRL+ left mouse button to enter the selection

select a centimeter of white stroke

click the delete key

and the effect will be like this.

Click the hidden layer above

and then move the position to the following

. Then the following text will be decorated in the same way, as shown below

to make some light, or you can find the material and filter the color to double 11. What kind of copy is a good copy? The following is the double 11 copy I collected, hoping to help everyone.

the copy of double 1

1

1 and double eleven make every god smile.

2. Double Eleven, not alone, I will accompany you!

3. Come on, little friends, the Double Eleven is coming with a bonus!

4, double 11 lights sell well, hello TA hello everyone.

5. If we fight together, our fighting spirit will continue to be high!

6, ok, double record to prove it! Cattle are not cattle, and East China warehousing is the best!

7. Be sincere, dig deep into the market and go all out. Applause

8. Raise awareness of safety in production and start the Double Eleven Campaign

9. Believe in yourself and your partner!

11, polish our brand with service, service is not the best, only better!

11, decisive battle season, safety first, prevention first, comprehensive management

12, Double Eleven, we are ready!

13. E-commerce logistics is surging, and East China's warehousing will be brilliant again!

14. Failure and frustration are only temporary, and success is not too far away!

15, unite as one, its profit will be cut off!

16, making money depends on everyone, making you happy.

17, smile on your face, keep the service in mind.

18, success is by no means easy, we must redouble our efforts!

19. In the future, you will definitely appreciate yourself who is struggling now!

21. Deliver packages to thousands of households and leave safety in your heart and mine.

21. We still smile in the face of difficulties!

22, quality and quantity against the double eleven, safety responsibility is related to you, me and him

23, fighting the double eleven, high efficiency, zero detention, zero mistakes, I can do it!

24. Do a good job in the Double Eleven before the New Year, and it is not bad to go home during the New Year.

25. Go all out and challenge for success!

26. Give back to customers, starting from me, with feelings in your heart and customers' heart

27. Manage customers, increase return visits, be professional, and put customers first!

28, double eleven, the drums are beating, who is East China Warehouse afraid of!

29. Warehousing brothers are fighting like wolves, fighting for continued glory!

31, warehousing with one heart, its profit breaks gold! Keep pace, do it with momentum!

double 11 copywriting 2

1. Company profile

Foshan Fangwei Network Technology Co., Ltd. was established in July of 21xx, specializing in all-round design and marketing of high-quality multimedia interactive production, and also has a strong R&D team and top-notch design professionals, who have been active in graphic design, website design, network promotion and related creative industries for many years. Foshan Fangwei Network Technology Co., Ltd. (4-WinNetwork) has been committed to building more and better Internet brand images, providing authoritative and professional Internet brand planning, and implementing high-standard design schemes to create a brand website in the true sense, and making unremitting efforts to create maximum value for Internet brands in the field of interactive marketing!

second, the project implementation schedule

the division of project implementation stages:

the first stage: the scheme determination stage. (3~5 working days)

According to the renovation plan of Taobao Store, communicate with relevant personnel of Fangwei Network Co., Ltd. to determine the final implementation plan. The second stage: page design and production stage. (about 7~11 working days)

It mainly plans the overall image of the store, designs the layout and appearance, and can design multiple pages according to the characteristics of customers' products and the needs of the company to determine the first draft.

stage 4: product upload. (about 3~7 working days) Stage 5: Taobao storefront acceptance stage (1~3 working days)

The final proofreading and acceptance work is carried out before going online, and the problems detected are corrected. The sixth stage: Taobao storefront is online.

third, the after-sales service method

1) online consultation with the customer service specialist (8:11-17:315*8 service within working days) can communicate with the exclusive customer service staff provided by our company through online chat tools. 2) Telephone consultation: 1757-82789615 (8:11-17:315*8 service within working days) can consult the customer service specialist through the customer service hotline to provide you with real-time consultation on the use and operation of the software. 3) Telephone number of exclusive account manager: 13591667438(7*24 service)

IV. Decoration scheme of Guang Tai furniture store

1. Overview of decoration scheme

(1) Home page (2) Baby details page

(3) Search product list page optimization: (simple to be determined) (4) Others. Requirements focus on function, design, cost performance, etc. (3) main style design: modern science and technology style

3 decoration page design

3.1 home page design project details

3.2 home page design scheme display (case is attachment: Dingguanhuang home page scheme)

4. Project price list

V. Description:

(1) All widths are subject to the above scheme display, and the Design pictures with proper line spacing.

(2) The height of the store's poster is 151px, and the promotional poster is 611px. There are 3 rows of main products in the current season, and the height of each row is determined according to the design, which is about 251-311.

(3) The promotional poster adopts a carousel map, which can be changed due to different activities.

(4) The main products are the main products in the current period, and the pictures of each product should be accompanied by postage. The color of the picture should be more prominent and brighter than the color of the classified products behind

(5) For the introduction of classified products, each category is designed with a picture with a width of 951px, and the products and backgrounds in each category are displayed, with certain scenes set in the background, and then the specific products are cut into individual pictures, and hyperlinks are designed later

Note: The above scheme is the basic scheme, and the design process will be changed according to the designer's play, and the changes may be increased or increased. (Both sides need to communicate more and cooperate more)

Double 11 copy 3

1. God is fair to everyone, and he will not let you spend Chinese Valentine's Day after Singles Day.

2. I didn't buy things for myself, but my parents and family bought them all.

3. Singles' Day message: How many barren evening winds blow, I miss your beauty, but I cry so much when I can't see my heartache. Who will comfort me on this day, bachelor, save a chance.

4. Life is precious, love is more expensive, and double eleven sells explosively, and both can be thrown away.

5. Why was I single last year and I am still single this year? Do you buy one get one free when you are single?

6. In the future, you will definitely appreciate yourself who is struggling now!

7. Do you have any excellent singles day messages? Send it out and be single together!

8. Invite me to dinner on Singles' Day. I hope you can satisfy me. Otherwise, I'll write your phone number on the wall and add two words in front of it: marriage. Ask me to eat well, or write: marriage, both men and women, unlimited conditions.

9. Although Singles Day is over, don't show your love in front of me!

11. Warehousing brothers are fighting like wolves, fighting for continued glory!

11, bachelors suffer, and lovers have no blessings on the festive season; The bachelor is sweet, and there is no need to calculate the private money; Singles are happy, and sleeping at night is not afraid of crowding; Singles, after receiving the text message, I wish you a happy Singles' Day.

12, those years, those things, those people, those words are just memories

13, did anyone take idle objects? I'm idle anyway.

Copywriting of Double 11 4

I. Activity Background

On the eve of the Double Eleven event, businesses can participate in activities such as gathering deals to increase their brand exposure and enhance brand awareness, thus paving the way for sales in the Double Eleven event.

II. Activity plan

1. Activity form:

Preheating: Time: October 21th to October 11th

Photo: The store independently designed the pre-heating activity page, including the homepage poster, store tips and baby details page. All the pictures are based on the theme of the Double Eleven, aiming at creating a carnival atmosphere for the Double Eleven shopping, laying a foundation for the activity and reserving the flow.

traffic: through train, drilling exhibition, micro-scouring, taobao guest, SMS sending, wake-up of old customers and so on.

official activities: from 11: 11 on October 11 to 23: 59 on October 11

Pictures: main venue page of store activities, related posters on product details page, micro-amoy activity promotion posters, drilling exhibition pictures, through train pictures, store home page posters, store tricks, flow chart for guiding independent ordering, etc.

2. Activity intensity:

1. Collect and collect the papers

2. Pay attention to the gift

3. Win the lottery and get a lucky draw every time you buy more than 111 yuan, and you will have a chance to win the prize. The greater the consumption, the greater the chance of winning.

4. Invite friends to participate in the lucky draw. The inviter will have the opportunity to get a mysterious gift worth RMB 1,111 from the store, with 21 places * *, and the invitee will have the opportunity to get a mysterious small gift worth RMB 1,111, with * * 111 places. The event gift will be distributed within three working days after the event, and the customer will be contacted to determine the delivery address and delivery method. The number of gifts is limited, and the winning customers will be randomly selected.

3. Activity promotion:

1. Through train drainage

2. Shop activity announcement

3. Baby description announcement

4. Gang community publicity

5. Want Want signature activity preview

6. Taobao Club

7. Drilling exhibition

3. Activity follow-up <

customer service: pre-sales X+after-sales X+customer review X (responsible for order review and printing) to ensure computer configuration; Ensure the company network; Check the promotional software settings. Shortcut phrases and automatic replies (prepare in advance, include promotions, and use them as little as possible)

Warehouse: ensure accurate inventory and avoid shortage. Prepare printer and related materials and packaging materials. Prepare an appropriate proportion of goods to be packed in advance and stacked separately in the event, so as to ensure smooth communication between the customer service side, the bill maker and the warehouse, and to ensure the smooth resolution of the modification of order information during the sale.

IV. Inventory preparation

(1) Determine the products launched in the Double Eleven event, and all the main products should account for 51%-61% of the overall stocking. All products must be put into storage one week before 11.11, and the store inventory should be completed according to the actual 91%-95%. If gifts such as environmental protection bags and mouse pads need to be given, they should also be stocked

(2) According to expectations. Be sure to determine the emergency replenishment mechanism with the corresponding supply channels before the event, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time in case of insufficient inventory.

Copy of Double 11 5

1. Win the Double Eleven and be a Taobao hero!

2, double 11, only more, not less.

3. Prepare for the double eleven for six months.

4. Double Eleven is coming. Please enter the bonus harvest mode in advance.

5. Become famous in World War I! Wish you have a promising future! HOLD the double eleven!

6, don't eat, don't drink, don't push, and fully prepare for the double 11.

7, come on, double 11 fertilizer flow, following.