1. Comprehensive basic knowledge of tourism management
(1) Travel agency management 1. Travel agencies summarize the emergence, nature, functions, division of labor system, classification system and role of travel agencies in modern tourism.
key points: the development of travel agencies in China, the functions of travel agencies, and the classification system of travel agencies. 2, travel agency market segmentation and positioning Travel agency market segmentation significance, basic requirements of market segmentation, market segmentation standards, factors to be considered in target market selection, target market management strategy, target market positioning strategy.
key points: market segmentation significance, market segmentation standard, differential target market strategy and intensive target market strategy. 3, travel agency product strategy, travel agency product concept, travel agency product form, factors affecting travel agency product development, travel agency product design principles, travel agency product design process, travel agency service procurement.
key points: all-inclusive tour, small package tour, technical methods to determine the development plan of tourism products, procurement tasks of tourism services, and correctly handle the relationship between ensuring supply and reducing costs, centralized procurement and decentralized procurement, reservation and cancellation. 4. Travel agency sales strategy: pricing of travel agency products, sales channels of travel agency products, sales process of travel agency products, determination of promotion objectives, promotion budget method, and combination of promotion elements.
key points: factors affecting the product price of travel agencies, product pricing strategies, study tours by travel middlemen and middlemen, sales methods of package tours, and promotion budget methods. 5, travel agency reception management group tourism reception business characteristics, group tourism reception operation, individual travel business categories and characteristics, tickets and business, luggage business.
key points: reception characteristics of inbound tourism groups, reception characteristics of domestic tourism groups, management of group tourism reception, and characteristics of individual tourism business. 6. Travel Agency Financial Management Travel Agency Current Assets Management, Travel Agency Cost Management, Travel Agency Operating Income Management, Travel Agency Profit Management, Travel Agency Settlement Management, and Travel Agency Financial Analysis.
key points: management of creditor's rights and assets, analysis of travel agency's cost, composition and management of travel agency's operating income, and settlement of comprehensive service fees. (II) Hotel management Hotel overview Hotel concept, development history of world hotel industry, development history of China hotel industry, hotel products and their characteristics, hotel types, hotel grades, modern hotel group focus: commercial hotel period, the main characteristics of the development of world hotel industry, China tourist hotels, hotel product characteristics, conference hotels, European-priced hotels, hotel rating, and hotel group management mode.
hotel organization and management system hotel organization design, hotel organization structure, hotel management system and hotel system. Key points: hotel organization design principles, employee handbook.
3. Hotel marketing management Hotel marketing characteristics, hotel marketing links, hotel marketing mix strategy, theme marketing, service marketing, network marketing and time-sharing marketing. Focus: Hotel traditional marketing mix strategy, theme marketing, network marketing.
4. Hotel service quality management The meaning, characteristics and management of hotel service quality. Key points: hotel service quality characteristics, hotel service regulations, hotel service quality management system, hotel total quality management.
5. Hotel safety management Overview of hotel safety management and hotel safety management measures. Key points: hotel safety management characteristics, hotel safety management content, hotel safety facilities, hotel emergency treatment countermeasures.
6. Hotel Human Resource Management Overview of hotel human resource management, contents of hotel human resource management, development of hotel human resource, and hotel human resource incentive. Key points: the characteristics of hotel human resources management, the significance and principles of hotel staff training, the incentive mode of hotel human resources and the hotel salary system.
(III) Overview of tourism resources The generation, classification and characteristics of tourism resources. Key points: the basic attribute classification and characteristics of tourism resources.
2. Natural tourism resources, geological tourism resources, landform tourism resources, meteorological climate tourism resources, hydrological tourism resources and biological tourism resources. Focus: rock tourism resources, glacier activity relics tourism resources, volcano relics tourism resources, mountain tourism resources, granite landforms, Danxia landforms, karst landforms, meteorological and climatic tourism resources, river tourism resources, lake tourism resources, marine tourism resources, spring water tourism resources, waterfall tourism resources, tourism functions of biological tourism resources, and nature reserves.
3. humanistic tourism resources: characteristics of humanistic tourism resources, historical and cultural city tourism resources, historic sites tourism resources, religious and cultural tourism resources, transportation tourism resources, architecture and garden tourism resources, and literature and art tourism resources. Key points: the characteristics of humanistic tourism resources, tourist sites, Buddhist temple tourism, ancient traffic routes, and types of architectural tourism resources.
4. Social tourism resources The concept of social tourism resources, folk tourism resources, shopping tourism resources, urban landscape resources, sports health tourism resources and entertainment tourism resources. Key points: characteristics of social tourism resources, folk tourism resources and development of social tourism resources.
5. Tourism resources zoning theory, China tourism resources zoning focus: significance and principle of tourism resources zoning, general situation of tourism resources in East China 6. Tourism resources investigation, classification, content, methods and procedures of tourism resources investigation, basis and factors of tourism resources evaluation, tourism resources evaluation system, qualitative and quantitative evaluation methods of tourism resources. Focus: contents of environmental quality investigation of tourism resources, field investigation, environmental capacity evaluation, and quantitative evaluation method.
(4) Tourism planning 1. Overview of tourism planning Definition and types of tourism planning. Key points: types of tourism planning.
2. The content system of tourism planning: the planning content of scenic spots, the overall design specification of forest parks, the content framework of overall tourism planning and the summary of each part. Focus: the planning content of scenic spots and the overall planning content of tourism.
3. Spatial layout principles, methods and modes of tourism. Emphasis: spatial layout method, concentric circle layout mode, recreation area-protected area layout mode, dual-core layout mode, nuclear ring layout mode, circular mountain scenic area layout mode, comprehensive mountain scenic area layout mode and coastal tourist area layout mode. 4. Analysis of the factors that affect the design of tourism projects, and project creativity.
focus: the theme conception of the tourism project and the construction scheme design of the tourism project. 5, tourism environmental protection planning tourism environment.
2. Relevant knowledge that tourism management needs to learn
Tourism management majors train senior professionals who have professional knowledge of tourism management and can engage in tourism management in tourism administration departments, tourism enterprises and institutions at all levels.
Tourism management major: Students in this major should learn the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems, save lives, chew and save lives. Graduates majoring in tourism management should acquire the following knowledge and abilities: 1. Master the basic theory and knowledge of tourism management; 2. Master the qualitative and quantitative analysis methods of tourism management research; 3. Have the basic ability to analyze and solve problems by using tourism management theory; 4. Familiar with China's principles, policies and regulations on tourism development; 5. Understand the development of tourism; 6. Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.
major disciplines of tourism management: economics, business administration. major courses of tourism management: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, introduction to tourism, tourism economics, hotel management principles, tourism resources and development.
3. Knowledge about tourism management
General situation of the discipline
Tourism management discipline is two disciplines under the first-class discipline of business administration. Tourism management is a new discipline to study tourism management. With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and the world's economic and industrial system. Tourism management specialty is a comprehensive specialty with the intersection of tourism, management and culturology. Its goal is to cultivate senior professionals with professional knowledge of tourism management who can engage in tourism management and modern enterprise management in tourism administration departments at all levels, tourism enterprises and institutions and various enterprises.
although this subject has only been born in China for less than 21 years, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, China's tourism industry has developed rapidly, which has not only become an important aspect of China's tertiary industry, but also formed a new economic growth point, so there is an urgent need for management talents with humanities, geography and economic knowledge. It is in this context that the discipline of tourism management has gradually developed and become an important discipline in the discipline system of business administration.
The research scope of this discipline focuses on the business fields of tourism enterprise management, tourism development and tourism marketing, exhibition service and management.
Training objectives of this paragraph
Tourism management majors are oriented to modern tourism, and cultivate high-tech applied professionals who support the Party's line and meet the needs of the front line of production, management and service in an all-round way in terms of morality, intelligence, physique and beauty according to the development of tourism situation. On the basis of having the necessary basic theoretical knowledge and professional knowledge, students should focus on mastering the basic abilities and skills in practical work in the fields of tour guides, travel agencies, tourist attractions, tourist shopping stores, etc., and have good professional ethics and professionalism.
research direction of editing this paragraph
1. Tourism enterprise management
Tourism enterprise management direction studies the theory, method and application of tourism enterprise management from the characteristics of tourism service enterprises, including: the basic theory of tourism enterprise management; The characteristics of tourism demand and the combination of tourism services; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management; The organizational system and industrial policy of tourism industry management, the current situation and system reform of China International Travel Service (CITS); Globalization and management of tourism enterprises.
2. Tourism development and tourism marketing
The direction of tourism market development and tourism marketing includes special research on tourism enterprise marketing and tourism destination marketing. The marketing of tourism enterprises mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and combines with the overall analysis of destination management to study and formulate targeted regional tourism marketing strategy, marketing plan and marketing control scheme.
3. Exhibition service and management
The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, exhibition practice, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business service, exhibition cleaning, garbage disposal, catering service, exhibition marketing concept, exhibition organization, cost control, exhibition service, exhibition service and so on. Exhibition marketing management, exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition budget management, exhibition human resources management.
Edit the employment position in this section
Professional and technical positions: tour guide, scenic spot interpreter, tourism product marketing and R&D personnel, scenic spot planning and development personnel; Tourism culture research
Business positions: planning, tourism route planner, outreach sales personnel
Management positions: tourism finance personnel, travel agency manager, hotel management personnel
Edit the main course of this section
Tourism Tour guide business, tour guide basics, tourism policies and regulations, travel agency business, simulated and on-site tour guide, China tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, hotel management, etc. Tourism Safety, Human Resource Management of Tourism Enterprises, Eco-tourism, Overview of Tourist Source Countries and Regions, Tourism Financial Management, Tourism Project Management, Tourism Information System, etc.
Work hard, this major is good. Please remember to take a tour guide card, so don't waste your time in college ... The tour guide card is quite technical, remember ..
4. Knowledge and skills of tourism management major
1. Master the basic theory and knowledge of tourism management discipline; 2. Master the qualitative and quantitative analysis methods of tourism management research; 3. Have the basic ability to analyze and solve problems by using tourism management theory; 4. Familiar with China's principles, policies and regulations on tourism development; 5. Understand the development of tourism; 6. Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.
5. What knowledge should the tourism management major learn
● Training objectives of the tourism management major: The goal of this major is to train applied management talents at all levels to meet the development needs of the tourism industry. Professional core competence: through study, students are required to have basic management knowledge and skills in tourism industry, and have the basic ability to analyze and solve problems by using tourism management theory; Master the qualitative and quantitative analysis methods of tourism management research; Strong hands-on, organization and decision-making ability, good at dealing with interpersonal relationships; Familiar with China's principles, policies and regulations on tourism development; Understand the development of tourism and the customs and etiquette of major countries; Proficient in using foreign languages, computer management and using related software. Courses and main practical links: The main courses offered in this major include management psychology, tourism administration, travel agency management, tourism resource development and management, hotel management, human resource management, financial management of tourism enterprises, tourism marketing, tourism e-commerce and so on. Employment orientation: After graduation, I can be competent for all kinds of management positions in tourism enterprises and institutions.
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6. What knowledge should students majoring in tourism management know
Business training objectives: This major aims to train senior professionals who have professional knowledge in tourism management and can engage in tourism management in tourism administration departments and tourism enterprises and institutions at all levels.
business training requirements: students in this major mainly study the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems. Graduates acquire the following knowledge and abilities: 1. Master the basic theory and knowledge of tourism management; Step 2 master