? Nowadays, the network is very developed, and the software in the same city is also booming. Take Dianping and Meituan as examples. Their advantages are that they can publish advertisements flexibly and quickly, and bring considerable traffic in a short period of time. The disadvantage is that they must constantly burn money to compete with other businesses in order to stay in a top position for customers to browse for a long time, and the pricing of products needs to make customers feel more favorable.
? In this case, on the one hand, businesses should maintain their own customers, but also ensure that they can make some profits, so they need to operate in a way of small profits but quick turnover. Online advertising is the most appropriate mode for fast-selling goods merchants with low product cost, large store customer capacity and fast production speed. For example, a store that mainly deals in fast food hot pot milk tea.
? However, while the times are developing, the thinking of many catering businesses is slowly changing. They are not satisfied with the single route of selling only products, and restaurants are constantly emerging that sell services, atmosphere and ideas while selling products. They are committed to gradually increasing the single sensory enjoyment into a grand feast of sight, hearing and food. Let customers taste their own food, at the same time, feel the meticulous quality service, profound catering culture, the beautiful buildings in front of them, the flowers before the moon, and the melodious songs around their ears. Therefore, cheap and affordable products are no longer the labels they need. On the contrary, antique, quiet, deep, elegant and high-end products are the signs that these businessmen with attitudes need.
? Their customers are more professionals who know how to taste and appreciate, yearn for quality life and have certain spending power, tenants living in high-end residential areas and faculty and students on campus. If such businesses choose to fight price wars or rank in the platform competition, they may not attract customers who really appreciate it, because the inequality between high-end environment and low price on the platform brings a large number of one-time customers who admire the price.
On the one hand, people who are easily overcrowded and anxiously waiting for meals have already made bad comments in the dark, which has a negative impact on the restaurant;
Secondly, it will affect the customers who are really interested in feeling the food culture. Due to the low price, it is easy to cause the psychology of cheap and no good goods, and inadvertently shut people out.
in the face of such a high-end customer group, it is an obvious defect to rely solely on cheap online publicity, so we should combine the advantages of offline publicity to make up for the shortcomings of online publicity. If the merchant understands where the tourists come from, he can expose the advertisement to the crowd forcibly and continuously through offline publicity, so that the crowd can know that there is such a store that meets their own needs and consumption levels nearby or in the distance. When the need arises, under the continuous implantation of advertisements, customers will know the products and addresses in the store again through the network platform, and then go to the store to have a transaction relationship.
Therefore, when these merchants with attitudes choose offline publicity, they need to consider whether they can meet the requirements of accuracy, compulsion and sustainability at the same time, and only by combining the three can a below-the-line be brought into full play.