Closing stores at will directly affect the decline of store rankings, especially those with a high proportion of new customers. We say that the operating state of take-out is inertial, and the store data collected by the take-out platform every day is also dynamic and continuous. Once this trend is forced to stop by closing the store manually, many basic data of the store will be pulled down a lot at once.
Take a business with a daily exposure of 3500. If the store is closed manually for one day, the average daily exposure in the last seven days will drop to 3000, down by 15%. The corresponding turnover and single volume also decreased.
One of the ranking rules of takeaway platforms is to examine the data trends of takeaway stores. The closer the date is, the greater the weight of sales. Close the store at will, resulting in zero sales one day. After the whole trend is destroyed, the ranking will certainly drop after reopening the store, and the orders will drop sharply.
Some restaurants with good dishes are busy, and the take-away platform is closed for a week, so it is time to consider how to revitalize the store.
Response measures:
The fundamental reason why many businesses close their stores at will is that they don't pay attention to selling this business. Otherwise, you can see almost all restaurants, whether high-end restaurants or street snacks, have no rest except Chinese New Year.
Because the boss knows that closing the store at will hurt the users who consume in the store, but when it comes to take-away, too many lists, employees asking for leave and insufficient packaging boxes can all be reasons for closing the store. The boss needs to have some predictive measures for these possible problems.