I am the brand planner of Judao.

target market positioning is an important step to make a successful marketing strategy.

target market positioning includes four methods: positioning based on geographical location, positioning based on personal characteristics, positioning based on product characteristics and positioning based on product use characteristics.

Location-based positioning refers to dividing the market into different geographical regions, such as cities, provinces, countries, etc., so as to better understand consumers' behaviors and needs. When we want to locate the target market with specific personal characteristics, we can consider gender, age, income, education level and other factors. Positioning based on product characteristics involves determining the target market according to the special functions, appearance and other characteristics of products. Finally, positioning based on product usage characteristics refers to finding a specific user group or industry related to the product in order to formulate effective marketing strategies.

I used to work for a fitness equipment manufacturer to locate their target market. We collected data from gymnasiums, gymnasiums and fitness training schools all over the country, and found that many people get injured or don't get the desired results during exercise. We realize that these problems may be caused by low-quality fitness equipment, so our target market is those who need more reliable and efficient fitness equipment. We launched certified fitness equipment in the market and put advertisements in major gymnasiums and gymnasiums. Our marketing strategy has been successful, and sales have also increased.

I hope it helps you.