In order to ensure that things or work can be carried out smoothly, it is usually necessary to make a complete plan in advance, which is the detailed rules, steps and arrangements for the implementation of a specific action. How to write a plan can better play its role? The following is the specific food promotion plan I have compiled for you, for reference only, hoping to help you. Specific promotion plan of food 1
1. Preface of meat food marketing planning plan
With the increasingly fierce market competition, the means of competition are becoming increasingly diversified. Advertising plays an increasingly important role in market competition. Through advertising, consumers' confidence can be continuously enhanced and their ideas can be guided. With the increasing diversification of media methods, there are more and more choices for enterprises, which makes it difficult for many enterprises to choose one or several media methods to effectively publicize and promote products and enterprises.
At present, China's meat processing and production market is still in a period of development, with many manufacturers, mixed fish and dragons, immature legal environment and market order affected to varying degrees; Many manufacturers do whatever it takes to make profits. Jinhua's poisonous ham is a good example.
Pognat Company is a well-known company that produces and processes meat products in the island city. In the market competition, the company has improved its competitiveness through resource integration, and gradually formed a relatively complete product series. On the basis of traditional products, it has added grilled products. When "returning to nature and enjoying life" has become the pursuit of more and more city people, the unique grilled products will be favored or even sought after by people. At the same time, in the market competition, enterprises constantly use TV and newspapers to improve their popularity and publicize their corporate image; At present, enterprises are doing well in Qingdao and its nearby areas. With the development of the company, its market is also expanding, so it is necessary to enter new areas. In new markets, pre-advertising is more important. Under normal circumstances, its main role is to cultivate its brand awareness and popularity in the target market, not to increase its sales. Trains are the media connecting various regions and an important way of information dissemination. In addition, in order to adapt to the characteristics of train sales, the packaging should be improved to make the products more acceptable to passengers on the train, so as to effectively use this unique sales channel and ensure the sales volume to the maximum extent. At the same time, this brand-new exclusive sales model also shows the super strength and unique market expansion strategy of the enterprise, which is conducive to promoting products and enhancing the market appeal of the enterprise.
now, we solemnly and sincerely recommend a new media method-train TV media, which can bring you surprising results.
2. Feasibility analysis of meat food marketing planning scheme:
1. Competitor analysis: At present, the meat food market in Qingdao is fierce, and brands such as Hope, Delis, Qinglian and Dewei also have a certain market share in Qingdao. They improve their market competitiveness and market share through continuous advertising and promotion activities, and Pognat is facing a huge test.
hope has a long production history, established a huge sales network, built more than 411 monopoly chain stores, and established sales cooperation relations with many domestic and foreign shopping malls and supermarkets. The sales volume and reputation of hope low-temperature meat products rank first in all sales areas; Enthusiastic about social welfare undertakings, praised by all walks of life.
Dewei, integrating acquisition, processing and sales, with total assets of over 411 million yuan, has won many honors, ranking 15th among the top 51 enterprises in the meat industry in China, and is a leading enterprise in agricultural industrialization in Shandong Province. Have your own farm; The annual production capacity is strong, the product quality is high, and it is trusted by consumers. Especially recently, it has increased the publicity and the pace of market expansion.
Delis, who digested and absorbed the scientific concept of "low-temperature meat products" of foreign meat-eating nations, has great influence in China's low-temperature meat food industry. He has vigorously promoted his products and culture in TV media such as Shandong Satellite TV, and his slogan "I wish people a long time and accompany Delis" is even more well known. Efforts have been made to shape the image of modern enterprises, introduce the CIS image integration system in all directions, and actively carry out the "5S" activities.
Youth League, which has been controlled by Shenzhen Agricultural Products Co., Ltd. for 21 years, has greatly enhanced its financial strength; At the same time, "Qinglian" brand raw meat products are the only registered "assured meat" brand in Qingdao. It has a large customer base and influence in Qingdao.
The survival of enterprises must be achieved in competition, and only when there is competition can they be improved. The gathering of products such as Delis and Hope in Qingdao market not only shows the potential of Qingdao market, but also shows the fierce competition in the market. They have strong strength in the industry, both in capital and technology. If they want to survive in such cruel competition, they must actively develop themselves, publicize themselves and improve their enterprise competitiveness.
2. Analysis of enterprise competitiveness:
In Qingdao, fierce market competition tells Pognat that it needs to go out and seek better and broader development space, but it needs strong enterprise competitiveness to go out.
strong marketing efforts. Improve the market position and brand awareness and popularity through newspapers and TV broadcast media in Qingdao; Hold promotional activities from time to time to occupy the initiative of market competition; Recently, the public solicitation of corporate logos, on the other hand, shows the desire of enterprises to break through regional limitations and better participate in competition and expansion in other regions.
differentiated market positioning. Market-oriented, constantly increase new products and profit growth points, improve their market share, and gradually form a relatively complete product category.
advanced production technology. Strive to learn from foreign advanced experience and actively introduce and develop advanced production technology; The appearance of grilled products has filled the blank of meat food in China. Specific food promotion plan 2
1. Market analysis
1. Target group
As can be seen from the business items of this store, this store mainly focuses on roasted seeds and nuts, sweets, dried fruits, nuts and candied fruit, and its main customers are women. The store is located on the edge of the university campus, so it can be judged that the main target consumer group of the store is female college students at school.
2. Target group analysis
The main target group of this store is female college students, who are fond of snacks. Economically speaking, this consumer group has no fixed income source, and its consumption power is relatively low. Therefore, too high a price will restrict the consumption of this group. Good quality and low price are the main criteria for their choice, and they often like to buy their favorite snacks in small quantities for many times. From the consumption habits, this group often likes to go shopping and shopping together in groups, and the group characteristics are more obvious. From the analysis of the special environment of the campus, due to the constraints of school classes, the time when the consumption of this group is relatively concentrated is basically at noon lunch time and after dinner.
In addition, as freshmen enter the university and graduates leave it every year, there will be new consumer customers and lost customers every year. At the beginning of entering the school, freshmen don't choose the goods of the same kind when buying snacks, which is arbitrary.
3. Analysis of competitive environment
Affected by economic benefits, two similar stores have already opened around to participate in the competition. The influence of horizontal competition has led to a significant decline in the store's sales. Influenced by the special environment of the university, the newly-added consumer groups buy similar products at random every year, which leads to the fact that both new stores and old stores are standing at the same starting line and have the same competitive advantage.
2. Refinement of marketing strategy and specific operation
1. Packaging the products according to certain specifications
Considering the consumption ability and portability of the target consumer groups, it is suggested to quantitatively package the products. Suppose, with 211 grams as the standard, package and price X yuan. The transformation of packaging, on the one hand, caters to consumers' consumption habits and provides convenience for consumers, on the other hand, packaging products can improve the quality and aesthetics of products, and also increase the profit space of businesses. At the same time, the change of packaging also provides conditions and convenience for subsequent marketing activities.
2. For new customers, try to attract new customers.
Due to the influence of the special environment of the university, new and old customers alternate. Therefore, in order to improve the turnover, we must seize the new consumer groups every year. Because the new college students are unfamiliar with the whole environment, which leads to the randomness of consumption, we must use some factors to attract some customers to spend. Personally, I suggest using "tasting" to attract these customers. For "tasting", many stores have this practice, but only when customers come to inquire, and there is no public operation. For the new students entering the campus, under the guise of "tasting or tasting for free" (if possible, you can make an X-stand or poster and display it in a conspicuous position in the store), so that customers can see it directly at a glance, which can attract them to try and experience it to a great extent. "Try to eat" not only provides customers with a taste of the product and an understanding of the product, but also dispels new customers' scruples about unfamiliar environment (in some places, once customers ask, they must be forced to buy, so newcomers will be more or less nervous about unfamiliar environment).
If conditions permit, a special area can be set up for tasting, and disposable bamboo sticks or other tableware can be provided for customers to use and taste. It can not only attract customers, but also enhance the image of the store.
3. Arrange promotional activities according to the working hours of the target group
According to the working hours of the student group, it can be seen that the time after lunch and the time after dinner are the time when the student group is relatively concentrated. According to the students' schedule, some promotional activities can be arranged during the time when people are concentrated to improve the turnover.
(Note: If the promotion is to be more effective, the shopkeeper can increase the gift and set a limit on the number of people. )
By giving away, it is an indirect price strategy, and quantitative packaging can ensure higher profits of products and can ensure that giving away will not reduce profits. By giving away, on the one hand, it can stabilize the price of products and avoid direct price competition, on the other hand, it can also cater to customers' cheap and affordable consumption psychology.
4. Arrange promotional activities for holidays
For major holidays, you can arrange promotional activities appropriately. For example, on the Mid-Autumn Festival, we choose to cater to the working hours of the consumer groups on the day of the festival, and give 1 mooncakes at the original noon and evening promotion time.
iii. Other suggestions
Shopkeepers can increase product sales through channel construction. The details are as follows:
Restaurant cooperation. Shop products (roasted seeds and nuts) into restaurants as pre-meal Fluttershy;
adopt the form of wholesale, and spread the products into retail stores on campus;
for campus group gatherings, etc., set up a preferential service for bulk purchase (assuming 11% discount for the first time and 8% discount for the second time). 51% discount, 21% discount for the third time, and firmly attract customers by step-by-step attraction.) Specific food promotion plan 3
1. Introduction:
Dragon Boat Festival on the fifth day of May. On this day every year, many people wrap zongzi, and many kinds of zongzi with different tastes emerge. In fact, there have always been different opinions about the origin of the Dragon Boat Festival. Some people regard it as a memorial to Qu Yuan, a patriotic poet who voted for the Miluo River on the fifth day of May. Some people say that in ancient times, this festival was a day to disinfect and avoid epidemics. According to the records in the literature, as well as many Dragon Boat Festival customs handed down from generation to generation, May is regarded as "poisonous month" and "evil month", and the fifth day of May is the first of the nine poisons, so many special customs to exorcise evil spirits, disinfect and avoid epidemics have been circulated on this day, such as inserting Folium Typhae, drinking realgar wine and offering sacrifices to five plague messengers.
Later, the meaning of Dragon Boat Festival changed. In order to commemorate the patriotic poet Qu Yuan's patriotic spirit and lofty personality, some customs, such as rowing dragon boats and making zongzi, which were not necessarily in memory of Qu Yuan, were associated with him. Regarding the Dragon Boat Festival, in fact, now is not the arrival of the Dragon Boat Festival, and dragon boat races are also everywhere.
The significance of the Dragon Boat Festival has changed greatly from exorcising evil spirits and avoiding epidemics to commemorating Qu Yuan. Today, this festival has become a festival of China cuisine. From the old corn and zongzi production to today's colorful dumplings. Many places are integrated with their own local food characteristics in zongzi.
The main custom of the Dragon Boat Festival is dragon boat racing. As for the dragon boat race, the written record began with Wu Jun's "The Continuation of Harmony" in the Liang Dynasty 511 years ago. Later, written records about dragon boat racing can be found in many records. Among thousands of local chronicles in China, * * * has 227 records of dragon boat races. The saying of dragon boat rowing and dragon boat racing during the Dragon Boat Festival includes that "the masses set out in a boat and rushed to save Qu Yuan." And "a shouting drum music scares off the dragon." . These are all reminiscent of Qu Yuan. Every year, during the Dragon Boat Festival, Chinese people in the north and south of the Yangtze River in China and in Nanyang will also hold dragon boat races and advocate the Dragon Boat Festival.
This year's Dragon Boat Festival falls on the fifth day of May, so let's look forward to the rich customs of the Dragon Boat Festival!
A little poem about Dragon Boat Festival:
Seven Laws. Dragon Boat Festival
(Tang) Yin Yaofan
The youth festival is more affectionate, but when you get old, you will know that you will feel emotional;
it doesn't work, but it's good to pray for wine and wine.
White heads are added to the temples every day, and the pomegranate brocade shines brightly every year;
A thousand years have passed, and a few people have lost their reputations.
second, the activity time:
June 8th, 2118 (Wednesday ~ June 7th, 2118 (Friday), lasting for 11 days!
Third, the theme of the event:
Another year of Dragon Boat Festival!
IV. Purpose of activities:
In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve the folk tradition, a number of promotional activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education"; And give back to customers, hoping to improve the visibility of Wuhai supermarket, attract crowds and increase the turnover of the event day.
5. Venue:
1 Supermarket Xinhua Store
2 Supermarket Daqing Store
6. Activity form:
1 Special offer (81~111 kinds of special offer)
The theme of this year's creativity is "Another Dragon Boat Festival", but the products of this event tend to be divided into two main groups to prepare special offers. * * * is divided into two time periods to prepare special offers:
The first time period is from June 8 to June 11 (Dragon Boat Festival) * * * for five days, and these five days are mainly based on the traditional Dragon Boat Festival to prepare special offers. Commodities focus on holiday commodities, zongzi and dumplings.