Starting from 20 14, the government work report of the National People's Congress clearly put forward "advocating reading for all" for three consecutive years. The government work report of 20 17 put forward "vigorously promoting reading for all". During the 20 18 session, Zhu Yongxin, a member of the Chinese People's Political Consultative Conference, suggested in his proposal that a national reading festival should be established to promote national reading. Since the proposal of nationwide reading in 2006, it has been in full swing, and the efforts of all parties are conducive to creating a reading atmosphere. Among them, tourism+reading is also an important part of national reading, which deserves great attention and promotion.
There are many factors in the proposal of tourism+reading. First, with the increase of economic income and the diversification of cultural needs, the mode of transportation has become rich and convenient, and the number of tourists has increased; Second, the atmosphere of reading for all is infected, and scenic spots are also an important area affected; Third, the demand of tourism subject for information and culture of tourism destination. The important carriers of tourism+reading are libraries, cultural stations and scenic bookstores. Among them, the landscape bookstore has the comprehensive characteristics of culture and commerce, which is the focus of this paper. Therefore, the landscape bookstore undertakes an important mission. From the bookstore's point of view, on the one hand, scenic spots provide readers with a high-quality reading environment, on the other hand, tourists in scenic spots can provide source protection for bookstores; From the perspective of scenic spots, the cultural atmosphere of bookstores and scenic spots complement each other, which not only enhances the cultural taste of scenic spots, but also enriches the product content of scenic spots and adds tourist highlights.
Take the author's hometown Qianjiang as an example. In recent years, the construction of Qianjiang tourist area has flourished, and there are now seven national 4A-level tourist attractions, and the establishment of the national 5A-level scenic spot in Zhuoshui is under unannounced visits. In the past 20 17, Qianjiang tourism promotion blossomed in an all-round way, and safety management was promoted in an orderly manner. The number of tourist receptions exceeded140,000 person-times, and the comprehensive income of tourism exceeded 6 billion yuan, with remarkable achievements. However, the author found that there is a library in Chengyue zhuang Inn in the ancient town of Zhuoshui, with about 3,000 books, covering literature, life, economy and many other aspects. There are no libraries and bookstores in other scenic spots for the time being.
Bookstore in scenic spots is an important part of scenic spots, which helps to improve cultural taste and increase the charm of scenic spots. Thirdly, for local residents near scenic spots, bookstores also play a role in promoting cultural learning. The scenic spots in Qianjiang urgently need to enhance the cultural atmosphere, and opening a scenic bookstore is an important way. Based on this, the author puts forward the following suggestions.
? The first is to build a landscape bookstore with a compound reading space. The traditional bookstore with sales function is gradually replaced by the bookstore with compound reading space. The new bookstore should be improved in decoration style to meet the characteristics of the scenic spot. Provide books, tea and coffee, music, cultural and creative products, etc. We should not only attract tourists in, but also let them stay, create a distinctive cultural space and deeply experience the charm of the scenic bookstore.
? The second is to provide local cultural books and cultural and creative products to enhance tourists' recognition of tourist destinations. In the introduction of books in bookstores, the local culture and history are mainly presented. For example, Qianjiang has a profound national culture, history and customs. We should fully cooperate with the Federation of Literary and Art Circles, Writers Association and other units to obtain books on Qianjiang local culture. At the same time, strengthen the supply of guide information service books. In this way, it can not only meet the information needs of tourists, but also increase their cultural identity with Qianjiang. In addition, we should also strengthen the research and development of Qianjiang local cultural and creative products such as postcards and tourist commemorative medals, and expand the scope of tourists' purchase.
? The third is to enrich the spatial functions of bookstores and conduct multi-format operations. The scenic bookstore can be combined with the restaurant inn. Rucheng Yuezhuang Library is a branch of Qianjiang Library in Zhuoshui Ancient Town. This branch library has done a good job, and has enhanced the visitors' stay experience by providing various books. Bookstores in other scenic spots can learn from the successful experience of this case.
? The fourth is to strengthen the support of the government and other social subjects. The development of bookstores in scenic spots cannot be separated from the strong support of the government. The government should make efforts in policy, regional planning and financial support. Then we should cultivate a high-quality reading culture promotion team and promote the opening of bookstores in scenic spots and the construction of reading culture. Secondly, social welfare organizations and cultural subjects can provide some high-quality cultural services, such as collecting local folk songs, dances and folk customs, creating audio-visual products and enriching the product categories of bookstores.
? Fifth, organize rich cultural activities and use various media to turn bookstores into new attractions. In terms of space, the bookstore in the scenic spot is embedded in the scenic spot, which has a natural manpower concentration advantage. More importantly, we should enhance our attraction through rich cultural activities. For example, readers' gatherings, cultural forums, travel essays and other activities can be held to increase the exposure of bookstores in scenic spots. Make full use of traditional media and new media to publicize and attract tourists from far and near to visit bookstores and create cultural landmarks in scenic spots.
The model of tourism+bookstore not only brings spring breeze to the development of tourism, but also provides new ideas for the revival of physical bookstores, which can be described as the best of both worlds. Reading for all is in full swing, and Qianjiang tourism is booming, which is a good opportunity for tourism+reading development. As an important way of this model, scenic bookstores undertake important tasks and have great development prospects. The opening and development of scenic bookstores are of great significance. We look forward to a more scholarly and cultural Qianjiang scenic spot, which will write a beautiful chapter for the development of Qianjiang.
(Qian Jiangsong Yu Shuang)