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How do developers introduce the introduction speech of tourist attractions developers' projects?

Introduction to Nandan Mountain, a tourist attraction in Sanshui

The first scenic spot in Sanshui with the theme of "health preservation"-Nandan Mountain Primitive Ecological Scenic Area will open tomorrow to welcome guests. Photo courtesy of Nandan Mountain Scenic Area

Nanfang Daily News (Reporter/Sheng Zhengting) The first phase of Sanshui Nandan Mountain Original Ecological Scenic Area will officially open tomorrow to welcome guests. This is the first scenic spot in this area with the theme of "health preservation". It is reported that the developer plans to invest 811 million yuan to build it into the most distinctive comprehensive health and leisure scenic spot in Lingnan and even South China.

The place with the most plant species in the province

At noon yesterday, the temperature in the southwest city of Sanshui exceeded 35℃, which was unbearable hot. When I drove to the foot of Nandan Mountain in Nanshan Town, Sanshui, I opened the window, and the cool breeze was blowing slowly with flowers, which made people feel relaxed and happy.

"Sanshui is a rare oasis in the Pearl River Delta, and Nandan Mountain is the pearl of Sanshui, which is the only original ecological scenic spot in South China." According to Bing Lin, managing director and deputy general manager of Foshan Sanshui Nandanshan Original Ecological Scenic Area Co., Ltd. (hereinafter referred to as "Nandanshan Company"), Nandanshan Scenic Area combines the beauty of tropical rain forest and natural peak forest in Sanya, and the long-term farm protection has kept the original ecology intact. The scenic area is densely covered with centuries-old trees and Gu Teng, and nearly 3,111 species of plants, more than 711 species of wild Chinese herbal medicines, more than 61 waterfalls in Shanxi, and more than 211 species of wild animals such as phoenix birds, scarabs and pangolins have been found. "This is the place with the largest variety of plants in the Pearl River Delta and even the whole province."

after three years' development, it is a well-known product. #8212; -Nanshan Rainforest will officially open tomorrow to welcome guests. According to reports, the project covers an area of nearly 2,111 mu, featuring the precipitous beauty of the mountains and the longevity culture. "There is Nanshan Wanshou Temple in the rainforest, which enshrines the three stars of Fu Lushou, which is widely spread among the people. It is a good place to explore and feel the longevity culture of Sanshui."

in order to facilitate leisure travel, under the premise of protecting the original ecology, the scenic spot has paved facilities such as plank roads and suspension bridges, organically connecting streams, waterfalls and forests in the rainforest, and set up multiple service areas.

Building it into a national 4A scenic spot within 3 years

Bing Lin said that Nandan Mountain was developed and managed according to the green environmental protection mode, which kept the natural ecology such as native vegetation and water system to the maximum extent, unlike the phenomenon of man-made landscape flooding in other tourist attractions. It is reported that before the development, Nandanshan Company specially invited German planning experts, Canadian landscape designers and professors from Guangdong Tourism Planning Institute to study together for one year. "The purpose of the planning and design of scenic spots is to maximize the preservation of the original ecological environment, show functions such as leisure and health, holiday meetings, and highlight the cultural heritage of local longevity."

There are "eight scenic spots and one center" in this scenic spot. Besides Nanshan Rainforest, there are Health Plaza, Kaiyuan Ancient Temple, Five Blessingg Fragrant Flower World, Foshan Chinese Medicine Garden, South China Primitive Wild Botanical Garden, Romantic Avenue, Huangdiling and Hot Spring Hotel Center. Most of these projects are under construction or about to start, some will be opened by the end of this year, and others will be completed and put into use no later than the end of next year; The hot spring hotel will open in two or three years.

Among them, the Health Plaza will display the longevity culture of Sanshui, and guide people to keep healthy. Five Blessingg Xianghua World will launch a longevity diet such as a fragrance package; In order to protect the ecological environment, the South China Primitive Wild Botanical Garden is being evaluated by experts, and a limited number of people will be opened every day.

Bing Lin said that he would strive to turn Nandan Mountain into a national 4A-scale and mature scenic spot within three years. "Relying on the unique local Chinese medicine culture, martial arts culture, Buddhist culture, Vietnamese returned overseas Chinese culture and educated youth culture, it has become the most distinctive comprehensive health scenic spot in Lingnan and even South China."

It is expected to radiate to the whole province and Hong Kong and Macao

"Nandan Mountain, a scenic spot focusing on health, leisure and exhibition, can be produced in Nanshan Town, mainly because the local ecological environment is well protected." Lin Hao, deputy mayor of Nanshan Town, said. Since Sanshui was awarded as the only affluent "hometown of longevity" in China in June 2118, the relevant person in charge has repeatedly mentioned the idea of developing longevity industry. Nandan Mountain Scenic Area is the first scenic spot with the theme of "health preservation" in this area. It is the first step of the longevity industry in this area from concept to real products, and it is also a concrete portrayal of the transformation of environmental protection into economic development.

He said that the development goal of Nanshan Town is to develop into a rural green industrial base in the outer circle of the Pearl River Delta, a leisure resort with rich natural and humanistic customs, a paradise far away from noise and pollution, and to build Shangri-La in Guangdong. "Nandan Mountain Scenic Area is a bright spot in Nanshan, which enriches the connotation of longevity culture and will actively promote the development of tourism culture industry, which is an important content for us to build Shangri-La, Guangdong."

Nandan Mountain is located at the northernmost part of Sanshui, which is the junction of Guangzhou, Foshan, Zhaoqing and Qingyuan. After the completion of the scenic spot, it will attract citizens from Guangzhou, Foshan and even the Pearl River Delta. After the development is mature, it is expected to radiate to the whole province and Hong Kong and Macao.

a classic case of the development of tourist attractions

As a central link in the development of tourism, the development and construction of tourist attractions directly determine the strength of a region's tourism competitiveness. The following is a classic case about the development of tourist attractions that I share with you for your reading!

Classic case of scenic spot development 1:

Case 1, Chongqing Wulong Tianshengsanqiao Scenic Spot is not short of tourists, but it faces legal and regulatory issues such as environmental protection and heritage site protection. Focusing on the development difficulties such as how to improve tourists' satisfaction, increase tourists' consumption, and expand the capacity of scenic spots, Tsinghua Tongheng Design Institute undertakes the market development, from planning and design to project landing, to product details and even sightseeing elevators. Its success: first, focus on the bright spots and highlight the charm of the heritage; The second is to build a performance to eliminate dark spots and enrich night activities; The third is to divert hot spots and expand the capacity of scenic spots.

developing tourism products of world heritage sites: first, we should be very careful from planning to landing. If you have done too many development projects in the heritage site, you may have done something wrong; If you don't do the project, tourists won't come. Dealing with this contradiction needs to develop wisdom, neither blindly nor because of choking. Second, the developed scenic products should not only conform to the international trend, but also be combined with China's national conditions, which provides inspiration for the development of Yunnan, a multi-ethnic province with national characteristics, national nature reserves, national park pilots, heritage sites and other tourist destinations.

Case 2, Baishui Village Scenic Area, Guangdong This project is a 4A-level scenic spot located in the suburb of Guangzhou. It is famous for its waterfall with the largest drop of 428.5 meters in China, and it is favored by the citizens of the Pearl River Delta as an ecological leisure resort. Its success: first, high-level planning and design, highlighting the attraction of logo landscape; The second is to respond to the market demand of "blue ocean" and develop diversified products; Third, carefully investigate the market and identify the gap in the regional market; The fourth is to focus on the integration of the tourism industry, so that travel agencies can transport tourists.

The project first used a research report on the lack of catering facilities such as food and accommodation, which was revealed by a questionnaire survey of tourists in the scenic spot, and began to develop the scenic spot around the food and accommodation project. The specific methods are as follows: First, based on the citizens and mass tourism market in Guangzhou, we built and combined diversified products around hot springs, food and accommodation. Second, timely expand the development of rural tourism products, villagers' vegetable field sightseeing and vegetable picking, and develop drifting projects. The third is the joint travel agency, which has promoted the development of scenic spots through the cooperation and development of "Guangzhou Tour". The number of tourists has increased from less than 1 million before the development to more than 3 million now, making it a popular leisure and sightseeing scenic spot around the city.

Classic Case of Tourism Scenic Area Development 2:

Danxia Mountain Scenic Area is located in Renhua County, northeast of Shaoguan City, Guangdong Province, and Zhenjiang District of Shaoguan City, with a total area of 291 square kilometers. It is also known as "China Hongshi Park", which is regarded as the first of the four famous mountains in Guangdong and the first wonder mountain in Lingnan since ancient times. In 1988, it was approved as a national key scenic spot by the State Council, and in 1995, it was approved as a national geological and geomorphological nature reserve by the State Council. In 2111, it was awarded a 4A-level tourist area by the National Tourism Administration, a national geological park by the Ministry of Land and Resources in 2111, and a world geological park by UNESCO in 2113.

Danxia Mountain Scenic Area is characterized by red cliff and red cliff, which looks like layers of red city and patches of clouds. The ancients called it Danxia Mountain, which means "the color is like a lotus flower, and it is like a bright sky". Danxia Mountain is the name of the geoscience term "Danxia landform", and it is also one of the regions with the largest area, the most complete types and the richest shapes among more than 581 Danxia landforms found in China. The research on the stratum, structure, landform expression, landform development process, function expression, natural environment and ecological evolution of Danxia Mountain is the most detailed and in-depth area in the distribution area of Danxia landform in China, and its scientific research value mainly shows that Danxia Mountain has a group of important standard strata (including the red rock series of Danxia Mountain in Danxia Formation and Changba Formation) and typical massive structures.

At the same time, the historical and cultural accumulation of Danxia Mountain is also very rich. Danxia Mountain is a place where scholars in past dynasties wrote poems and recited poems, reminiscing about the past and worrying about the present. Tang Hanyu, Song Su Dongpo and Yang Wanli all wrote poems here. The temples that have been preserved to this day and have great influence are Biechuan Temple and jinshiyan Cave Temple. From the legend of Nu Wa quarrying stones to fill the sky and Shun Di's southern tour to the famous religious mountains, numerous poems, inscriptions, cliff carvings, ancient cottages and cave rock tombs from Sui and Tang Dynasties, the profound cultural accumulation of Danxia Mountain is displayed.

Classic Case of Tourism Scenic Area Development Chapter 3:

Coconut Forest Scenic Area in the eastern suburb is located on the peninsula in the eastern suburb of Wenchang, Hainan, adjacent to Tongguling Tourist Area in the east and Gaolongwan Tourist Area in the west. Coconut grove covers an area of more than 31,111 mu, and is known as "Wenchang Coconut Half Hainan, Eastern Suburb Coconut Half Wenchang". The unique tourism resources once made the coconut grove in the eastern suburb a scenic spot with seaside coconut grove scenery characteristics. In 2111, the coconut grove in the eastern suburbs beat other scenic spots in one fell swoop and won the "national business card", which became the main picture of the "Seaside Scenery" stamp together with Cuba's Valadero Seaside.

it is also backed by unique resources, so why can't it get out of the dilemma of decline? Bailaima Resort is the earliest tourism enterprise established in the coconut grove in the eastern suburbs, with a total investment of 41 million yuan. The person in charge of the company told the reporter that there were not many scenic hotels at first. There were many tourists here, and the business was very good. Soon, many merchants saw that they could make money here and swarmed. Now the scenic spots here are not like scenic spots and villages are not like villages, so they lost. In addition, according to media reports: "As early as October, 1992, Wenchang Municipal Government entrusted Hainan Branch of Tianjin Urban and Rural Planning and Design Institute to plan the coconut grove in the eastern suburbs: the coconut grove in the eastern suburbs was divided into four functional areas: hot farming pastoral scenic spot, mangrove scenic spot, coconut grove natural scenic spot and cultural scenic spot. However, in the development and construction, there has been disorderly investment promotion, but the planning has been shelved. " The planning has not been fulfilled, and low-level development is one of the reasons for the decline of coconut trees in the eastern suburbs.

Professor Bi Hua, the president of Hainan Tourism Development Research Association and an expert in Hainan ecology, pointed out to reporters that the coastal area of Coconut Forest in the eastern suburb is rich in offshore coral resources, which was originally a good attraction. Because of the government's management failure, the coastal area of Coconut Forest, which should have been developed in a unified way, was divided into small pieces and sold, and the land became a common practice. No one was seriously doing scenic spots at all. In addition, the protection of coral reefs was not in place, and nearby residents fried corals and burned lime, which destroyed the environment.

Classic Case of Tourist Attractions Development 4:

Hainan Tropical Ocean World, which invested more than 411 million yuan and was once famous as "the first large-scale theme park with the theme of tropics and oceans in China" and the first national 4A scenic spot in Haikou, has been closed for more than four years since last June. According to the reporter, the park is located in Binhai West Road, Haikou City, with a land and sea area of 838 mu, which is located on the golden coastline of Haikou. In 1997, Beijing Tianhong Group took a fancy to this lot and proposed the topic of investment, development and construction to Haikou Municipal Government. At that time, there was no truly distinctive theme park in Haikou City. Therefore, Haikou Municipal Government took Tropical Ocean World as a key construction project in Hainan Province and gave it strong support.

Why didn't the accurate theme positioning, good location and policy support keep the splendor of the scenic spot? Wen Delin, director of the Planning and Development Section of Haikou Tourism Bureau, said helplessly that at that time, the planning of the project was approved by the government department, and the whole project was developed in two phases. The core part of the project was in the second phase, Jianshui Pavilion, Underwater World and Ocean Museum. After the completion of the first phase of the project, taking into account the actual situation of the developer, the government agreed to start business first, develop while operating, and develop in a rolling way. From here, hidden dangers have been buried. After the developer completed the first phase, it opened to the outside world to receive tourists. Because there are not many scenic spots with characteristics in the park, and the second phase of the project has not been completed and used for a long time, this theme park has lost its most prominent theme, and tourists are gradually scarce, and its business situation has gone from bad to worse.

Professor Yang Zhekun, vice president of Hainan Tourism Development Research Association, analyzed that Hainan is a big marine province, and many resources have the foundation of artificial attractions, but we should make a fuss about marine culture. The most interesting second phase of the project has not been completed, and the scenic spots in the park have also built artificial lakes, sightseeing towers and other products that seriously deviate from the marine theme. Tourists can't see what they want to see, and the scenic spots lack core competitiveness and attraction, gradually losing tourists. Tourists also generally reflect that they can't see any distinctive attractions when they spend tens of yuan on tickets, and they can't see marine life in Tropical Ocean World Park, which is not worthy of the name.

people who have seen the "classic case of tourist attractions development" also pay attention to:

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Introduction of Wanning tourist attractions

Introduction of Wanning tourist attractions

Wanning city is located on the southeast coast of Hainan Island, with an east longitude of 111.31. Now, I would like to introduce Wanning tourist attractions to you, hoping to help you!

Shimei Bay

Shimei Bay consists of two crescent-shaped bays, with a six-kilometer-long blue sea and silver beach surrounded by low and gentle slopes with dense vegetation.

It has been praised by experts of the World Tourism Organization as the most beautiful undeveloped bay in Hainan.

The movie "If You Are the One 2" was shot at Jiajing Island Beach in Shimei Bay, which made the public familiar with the beautiful island scenery of Shimei Bay.

It is also the best place to watch the sunset, which has been targeted by the developers, so the sign at the entrance says "Shimei Bay is temporarily open for free". Come here and enjoy this peaceful sea before it is in full swing.

shenzhou peninsula

the shenzhou peninsula has beautiful bays, white and soft beaches and long twists and turns, stretching to distant ports.

At present, eight springs have been found on the island, which is a stone island dozens of meters away from the coast. It is a masterpiece of nature.