During the Spring Festival holiday, domestic consumption continued to pick up. On 65438+1October 3 1 day, Pinduoduo officially launched its first big promotion activity since the beginning of the year. Through a package of measures such as resource subsidies, traffic support, logistics support and after-sales service, millions of merchants on the platform and global consumer goods will be directly connected to the vast majority of consumers, further releasing consumption potential.

In the opening year promotion, Pinduoduo specially distributed 188 yuan's opening year red envelope to consumers, and provided a number of fully reduced coupons for different shopping needs. On this basis, the platform also introduced multiple benefits, such as more than 200 minus 30, coupons distributed on the hour, big discounts and so on, covering all consumer goods in the world, such as agricultural and sideline products, daily necessities, maternal and child beauty cosmetics, outdoor sports and 3C digital products.

▲ 65438+1October 3 1, Pinduoduo launched the first big promotion since the beginning of the year, and distributed 188 yuan red envelopes to consumers.

At the same time, the10 billion subsidy channel also provides key subsidies for household appliances, automobiles, new energy vehicles and other bulk consumption. The activity page shows that in terms of automobile categories, the scope of subsidies for this year's promotion has covered a number of models of automobile brands such as BYD, Chevrolet, GAC, SAIC and Chery, which continues to promote the recovery of automobile consumption. In addition, with the arrival of spring ploughing and schools, agricultural machinery, farm tools and school supplies are also heavily subsidized.

It is understood that this activity will last until the Lantern Festival on February 5th. During the event, users can open the Pinduoduo App and go directly to the main event venue through the "Opening Year Promotion Pavilion" entrance at the bottom of the home page, or search for "Opening Year Promotion Pavilion".

With the arrival of spring, seasonal agricultural products in many areas began to enter the peak season of sales. In this big promotion, agricultural products are still the main category of platform subsidies. The platform also continues to promote agricultural products such as Sichuan jelly orange, Shandong Provence tomato, Guangxi Wogan and Yunnan flowers from rural areas to cities through traffic engines such as "10,000-person group and multi-person group" to help farmers underwrite and increase their income.

"I hope to catch up with the flower season and make a good start for this year's opening." According to a florist in Yunnan, during the promotion period, the order volume of the store has reached an average of 5,000 orders per day. At present, more than 40 farmers have been urgently organized to package and process roses, gypsophila paniculata and platycodon grandiflorum.

In order to help the vast agricultural producing areas prepare for spring ploughing, the 10 billion subsidy channel also provides large subsidies for agricultural machinery such as cultivators, ditchers, pumps and weeding machines, with the maximum subsidy reaching several hundred yuan.

"In the past year, the company sold nearly 1 100 million yuan of fresh agricultural products such as Xichang grapes, Wenchuan pears, Chilean cherries and Yunnan blueberries through e-commerce, hoping to go further this year and double the sales." A Sichuan fruit merchant said that in order to bring better fruits to consumers on the platform, French prunes were introduced from Chile this year, and a 2,000-mu prune planting base was planned in Guang 'an, just in time for the platform to subsidize agricultural materials and farm tools on a large scale, so that preparations can be made for the start of the base in advance.

▲ During the promotion period, Pinduoduo will jointly launch exclusive activities with brands such as Johnson & Johnson and Op to give consumers a happy New Year.

After the Spring Festival, it is also time to prepare for school. In this promotion, the platform also opened up brand areas such as digital equipment, office supplies, books and stationery, outdoor sports, clothing bags, beauty cosmetics and skin care, providing consumers with one-stop shopping services for the school.

During the event, Pinduoduo will jointly launch exclusive activities with brands such as Johnson & Johnson and OP. On February 1 day, Bruco * * *, a joint building block brand in Pinduoduo, launched Super Brand Day to distribute parent-child benefits to parents before school starts. Among them, the explosion of Bruco building blocks only needs 55 yuan, full 199 yuan, and a gift of great value is also given.

"In the promotion of the opening year, the platform also provides characteristic logistics and after-sales service for participating agricultural products merchants, small and medium-sized merchants and brand merchants, which promotes the direct docking between merchants and consumers in all directions and helps consumers rebound." According to the person in charge of the new year promotion project of Pinduo, after the promotion, Pinduo will also broadcast live with CCTV to give consumers new year benefits.