Compulsory code scanning and ordering is a retrogression in the service industry, which seems to provide convenience for customers and reduce labor costs, but in fact it reduces the service level and reduces customers' sense of acquisition and experience.

Some people will say, don't you just have a meal? Why are you so picky? You can't order it yourself, lest you ask for help.

Going to a restaurant is not about asking for help. This is called equivalent exchange.

For example, the actual cost of a bowl of Yangchun noodles-material cost, site cost and labor cost may be only 5 yuan, but it is sold to customers for 30 yuan.

What are the names of the rest? What money should merchants earn?

No, the rest consists of three parts. Brand value of merchants, service quality of merchants and customer experience.

For example, a brand packaged Lanzhou Lamian Noodles and shipped it to a shopping mall called "Chen Xianggui Lanzhou Beef Noodles".

A brand packed the pot stickers for breakfast and went to the mall to call them "Hu Yishou Beef Pot Stickers".

A brand packed the breakfast beef fried bag and drove it to the shopping mall named "Gazing at the beef fried bag".

I have been to all three brands once, but the food is not as good as the first three, and then I stopped going.

The noodles are still the same bowl of noodles, and the beef is still a little bit. It doesn't taste like that beef. Pot stickers are still the same pot stickers, but the meat inside has no beef flavor and the plate is exquisite; The beef fried bun is not a steamed stuffed bun, but it has become smaller and flatter without soup.

Go to the restaurant and let me order by myself. There is no service, but the price is three to five times that of breakfast.

Do you think I can be satisfied?

Second, what's wrong with mandatory code scanning?

Let's start with mandatory code scanning.

Now most people know the routine of businesses: obtaining users' personal information, facilitating marketing and pushing, facilitating drainage and advertising. What is the actual effect? Business psychology is very clear.

The effect is really not so good.

For example, personal information:

Personal information used to be worth a little money, but now it is worthless. Can you sell it? Of course not. If it is sold, the consequences will be very serious. I remember a few months ago, several returning college students and graduate students gave up their jobs and started their own studios. They think this is a good business. As a result, they sold more than 1.7 thousand pieces of citizens' personal information, and the illegal income was 1.2 thousand yuan. [1] Do you think it's high? Therefore, this road won't work.

Convenient marketing push?

Alipay's push and socialization have long been neglected. Wechat push? Please cancel the attention or block the information reception directly.

Operating steps:

Click to open any official WeChat account, and set three points in the upper right corner to close receiving article push.

Drain and make small advertisements to earn extra money?

More than 500 followers of WeChat official account can apply for traffic owners, but how many people will have nothing to do with the marketing advertisements of the merchants? This money is not enough to sell a bowl of noodles every month.

Then, the merchant may be innocent.

So it is better to ask the State Anti-Monopoly Bureau to check whether Alipay and WeChat have done anything tricky on this, especially the latter.

Thirdly, it is convenient to scan the code by force and scan the code.

First of all, scanning code to order food is convenient for consumers to order food to a certain extent, that is, it increases the service mode of ordering food.

According to Article 9 of the Law on the Protection of Consumer Rights and Interests, consumers have the right to choose their own products or services, and decide whether to buy or not to buy any kind of goods or accept or not to accept any kind of services.

If the consumer does not agree to scan the code to order food, or does not agree to order food after paying attention to it, the operator forces the operator to scan the code to pay attention to ordering food, which obviously violates the consumer's independent choice.

Secondly, while scanning code is generally concerned, there are also cases where consumers are required to provide personal information such as gender, age and contact information. Obviously, it has violated the principle of necessity of the Personal Information Protection Law, so I won't repeat it here.

Finally, the public account information service platform should not ignore the problem of "scanning the code to order food and forcing attention to the official WeChat account".