If a novice opens a clothing store, give two pertinent suggestions. If a relative or friend is doing this business, ask for experience first. If it is a bulk store, you should find someone to teach you in the early stage, otherwise you will have to take many detours. The other is to join. You need to choose a good women's clothing brand, because the women's clothing brand enterprises that join in decoration, display, sales and training will help you, so this form is also better for novices.

Then, I will send you some procedures and points for attention in opening a store. If you really plan to open a clothing store, you must read it carefully, which will definitely be useful to you.

First of all, opening a women's clothing store should be a long-term plan, which requires a simple plan. I divide it into several links.

1. preparation stage

1. psychological preparation stage

do you really want to open your own clothing store with your heart? Are you interested in clothes? Do you treat opening a shop as a matter or as your own career? Is there enough motivation for you to keep going? Is your opening a shop the result of passion or deliberation? Do you have the energy to take care of it after it is turned on? Can you cope with all kinds of energy and time when problems arise at any time in the process of opening a store? When you can say yes to all the above questions, you can prepare for the next step.

2. capital preparation

the initial stage of opening a store is a process of throwing money. There is a saying that children can't get wolves. Don't give up the investment is also not rewarded, see if you have enough in your pocket, in fact, you don't need a lot of money.

basically, it's three big expenses. First, it's the biggest one according to the rent and installation fee of the store you choose. There is a truth that the store with more money must be the one with the largest traffic, so you can choose according to your actual situation and don't exceed your ability.

the second is the cost of decoration, which can't be saved. Your grade and price are actually directly related to your decoration, which I think few people mention. Environment can change a person. You can also change a person's consumption concept. Your decoration is five-star, which must be a symbol of dignity and elegance. If you don't even give up decorating the walls, it will be like entering an exhibition hall when you enter the door, and the effect will of course be completely different. Saving money on decoration is to downgrade your store. You will say that funds are the priority, but what you have to do is not to spend more money, but to make the limited funds in the decoration to the extreme. More contact with the knowledge of related decoration. Make your own personality and taste. Strive to decorate the most beautiful storefront with the least money. The third is the reserved funds for the first clothing purchase and the working capital after the store is opened. This money can be reserved according to the actual size of the store and the amount of goods to be distributed. Each store is different because of its specificity, so it's better to keep a little more for emergencies.

3. knowledge preparation

everyone thinks that the threshold of clothing industry is low. You can be a boss as long as you pay. Yes, that's true, but if you only use opening a shop as a way to pass away a boring life or give yourself a psychological comfort with something to do, then you have failed and are doomed to fail. Isn't it said that the only constant in the world is change? The only way to cope with and adapt to change is to learn.

First, the study of clothing knowledge

For example, styles, fabrics, workmanship, accessories, etc., at least you can know that you can basically feel the value and price of a dress when you see it. Of course, what I said is only relatively absolute. The best and most direct way to learn more experience is to go shopping. Practice makes perfect, and if you see more, you will make more progress.

learning the second experience of opening a store

If you have friends around you who also open a store, it's best to let them take you. Don't be shy. You will benefit a lot from learning with an open mind. But not all experiences can be learned, and many of them must be experienced after they have experienced the goods and suffered losses.

learning the knowledge of the third clothing industry

The clothing industry, especially women's wear, is changing the fastest, and it is no exaggeration to update it every day and change it every month. If you want to really grasp the cutting-edge women's clothing market, you'd better go to all the wholesale markets nearby and keep a record while watching. At least know what the general trend is this year. What is the trend? What is popular? There is also the mastery of the price range. Know the quality and grade of clothes in the price range you want to sell. No matter before or after opening a store, there is only one thing you want to do well in your own store, that is, study, study.

after the above preparations are done, we can move on to the next step-site selection inspection

2. site selection inspection

This is the basic foundation. Even if you don't decorate a good facade, the product is unattractive, but as long as there are people, it will change quickly, while the poor facade will be miserable. So I simply divide the site selection into the following points.

1. The main street is located in the back street.

If financial resources permit, as long as the cost difference between the two is less than 51%, I am in favor of choosing the main street. Because the main street of every city is a bustling commercial street, people in this city know this street, so the source of tourists is not a problem. There are also geographical advantages in future development.

2. Investigation of passenger flow

Passenger flow is the direct reason that determines the survival of a store. The same store is placed in different passenger flow areas, and the proportion of goods entering the store is relative. Because the ratio of getting goods in the store is directly proportional to the flow of people passing by in front of your door. Everyone knows to open a shop in a crowded place, but at the same time, we should also pay attention to what constitutes the main body of these people's traffic. For example, if you open a women's clothing store in the most crowded place of Guangzhou Railway Station, I guess the business will not be very good, because its main body of people's traffic is people who go home or go out. They won't stop to buy. I thought this place was not suitable and I was not in the mood to buy it. Therefore, when inspecting, we must find out the main situation of the crowd around the store and the main situation of the passenger flow.

3. Investigation of similar competitors

The sales situation of the same grade and price stores around your selected store, if women's clothes are all around, then that's right. You will say that there will be fierce competition if women's clothes are all around, hehe! This is called birds of a feather flock together. Didn't you see that several shops selling women's clothes or men's clothes will be concentrated in a certain street, so that there is room for customers to choose and compare first. Let customers form a concept that every place is selling a certain commodity.

second, for businesses, competition requires strength. If they have strength, they must upgrade their own grades and keep up with new styles. This invisibly improves your own enthusiasm. I don't approve of opening a separate clothing store in a certain area alone, at least it should be a street related to clothing.

4. Investigation of consumer groups

Do you think the crowd structure around the store you selected is mainly students or companies? Is there more communities or commercial streets? There is also a careful observation of the age structure and spending power of the stores around you. Because the structure of consumers directly affects the positioning of their own grades.

you should know something about it after you have visited so much. For the store you want to choose, if the reliable information you have is reliable, then you should take the shot. Because there are often people looking for Wangpu, but Wangpu is not often. The so-called big sleep. If you miss it, you will regret it.

III. Decoration stage

Position before decoration, and budget according to the results of investigation and the scope of your actual ability. Again, store decoration is face. Don't save it, or you won't be satisfied in the future. That's not worth the loss.

1. Door decoration

When customers come into your store, they will not see your goods directly, but see your door at first sight. Of course, the name is the key, don't be weird. Grandstanding, that will be flashy, the name should be chosen according to the characteristics of your store and the characteristics of your clothing grade and taste, and it is best to be simple and easy to understand, which makes people feel comfortable to listen to, pleasing to the eye and unforgettable. This is a university question, and we will discuss it slowly when we have the opportunity. The door head can be determined according to the decoration of the door head of the store around you. Don't follow the crowd, but highlight your own style. Work harder on design and creativity. But don't be too artistic. After all, ordinary people have limited understanding.

2. Interior decoration

1. The ceiling is simple and bright, not depressing, and can be decorated, but it should not be dark like a haunted house. When decorating, the ceiling must be high, and you should not feel bored as soon as you enter the door. It is best to have a few beautiful chandeliers, and the atmosphere is simple.

2. Walls and wallpapers are the best choices. As for colors, it is better to match them according to the colors of the goods you sell, or to give priority to bright colors. If you are creative, you can make several three-dimensional windows, and the size, specifications and materials are also matched according to the mainstream color of the goods. If you have space, you'd better make a three-dimensional mirror. It will definitely have a good effect.

3. The image wall is the main wall facing the door behind the bar, which shows the personality and taste of your store. As for how to decorate it, that's your wisdom. Remember one thing. Concise, atmospheric, highlighting the theme.

4. dressing room. Don't underestimate the dressing room, this is a private place, and it is the most sensitive place for women. First of all, the closeness is self-evident, and secondly, the light must be enough, the space should not be too small, and there must be a place to sit. There must be a hook, and the most important thing is to have a mirror, so that you don't have to change one to look in the mirror once. If it doesn't fit, just change it directly inside. Avoid the embarrassment of coming out to let people see.

5. Rest place. If the space in your shop is really limited, at least two high stools should be prepared. If there is enough space, it is best to put a simple coffee table combination or high-grade seats. Let regular customers sit and communicate with you when they come, which will increase a lot of affection.

6, lighting decoration, why don't I talk about lighting separately. Because I slowly discovered the importance of lighting. The same clothes, different lights are completely different. The different visual effects directly affect the desire to buy, but the collocation and decoration of lighting should be more specific. This is also something to ponder. Doing it well will have unexpected effects.

the next stage will be the purchase stage. In fact, this stage should be carried out at the same time as the decoration, even at the time of the first stage preparation. Because the source of the goods is also the most concerned and worried thing for everyone.

iv. purchase stage

in the previous inspection, the source of goods was also included. Now, we should start to purchase goods when the store is renovated. The overall principle should be a small number of varieties.

1. Don't listen to the wholesaler saying that you need to take the first-hand goods or package the goods, especially for beginners. Most of them will become overstocked goods. Because you didn't try to sell it. I bought so many goods before I knew the market demand. Also with a sentence, you must remember that good-looking is not necessarily good to sell. What others can sell is not necessarily what you can sell. Therefore, the quantity must be small, even if the purchase price is high, because it is not easy to sell dozens of goods and it will not be too much. Conducive to later turnover.

2. Variety is not miscellaneous. When purchasing goods, you must always remember the style and grade of your store and find the one that suits your store style. The color tone should also be well controlled. A good style and a new one may not be suitable. I'll teach you a way, that is, when you want to buy a product, pick it up and think about it in your own store. If it's far-fetched, look for it. After all, there are many supplies. As long as you are careful, there must be something that suits your style.

3. Remember why you say this. You may not take all the goods that suit you, but you must remember the wholesalers that suit your style, so that it will not be repeated in the future. You can save a lot of effort when you need it. There is also to remember more styles and trends you see. The forefront of the wholesale market. Read more, remember more and learn more. It must be true.

v. Sales stage

Sales, in short, means selling things. What to do after the store opens is to sell things. As for how to sell it, it will be learned.

buying and selling. It's not business to sell without buying, so the key is not to sell but to buy.

as for how to do a good job in sales, you can't finish it in one sentence or two. Today, I will briefly talk about some points that should be paid attention to.

1. Shopkeeper psychology

Remember three words when doing business, and be normal. Don't expect everyone who enters the store to buy your goods, let alone to sell everything.

So you must adjust your mentality after the store opens. I think the adjustment should be in several aspects.

1. Self-adjustment

It takes so much energy for the store to open soon, and expectations are high. There is a saying that the greater the hope, the greater the disappointment. So be sure to put your mind right, and you can do it well as long as you put your heart into it. Tell yourself that you run the store as your own. I will do my best. Give yourself a position in your heart. That is, what is the future business thinking. What is the style after the supply of goods? What is the service to customers? This is called the central idea, even if you deviate a little in actual operation, you can change it with guiding ideology.

2. Attitude towards customers

I always agree with the friend-style management mode. Don't treat customers simply as customers who pay money. They can be your friends. As for why they are not friends, there is only one reason. You have no contact and communication, and people's first impression is very important, so you should build a gold medal service attitude that belongs to your own store or your own. This is an intangible asset. People are emotional animals, especially women. As long as you grasp their psychological appeal, you can definitely get in touch with them. It doesn't really matter much whether you buy it or not. Because there is a world of difference between getting a friend and getting a client or a list. Since it is a friend's business, you should make some humanized changes, such as price flexibility and activity discounts. Small gifts and other details.

3. Attitude towards shop assistants

Shop assistants should not be just employees. If you think they will work hard for you if you give money, you are wrong, because the store is not a small mistake of a big company and will not be enlarged. But in a small clothing store. The emotion, mentality and attitude of the clerk directly affect the sales. Communication is a kind of psychology. You can make her do what she should do seriously only by giving her reliance and trust. If you are always on guard or don't trust, then your clerk will definitely not work hard for you. Because your disrespect directly changed her mind. It's just that I work and you pay. Good or bad, the boss doesn't trust me anyway, so why work so hard? I think we should encourage shop assistants from life and spirit. How concerned about life. Give more praise and affirmation at work. Give them hope and goals, and make some promises that can be done. As for how to do it, it depends on the owner's own mentality and dealing with people.

4. Attitude to change

The plan has not changed quickly, but only changed. There are many things to do every day to open a store, such as purchasing goods, placing goods, selling goods, after-sales, replenishing goods, statistics and so on. Therefore, we must maintain a good attitude and sum up a method that suits our own way of opening a shop. This will reduce unnecessary workload. If the store is just itself, it is better to adjust. If there are several shop assistants, it is even more necessary to have a changing attitude to face them. Because you can't handle the relationship well, it will directly affect the sales of goods and the image and performance of the store. As for how to communicate with the clerk, this is a subject. We'll talk about it separately later when we have time.

2. buyer's psychology

there are many kinds of buyers.