Despite the rapid development of modern technology, leaflets are still widely used. Because the cost is low and the publicity effect is good. In addition, sophisticated printing technology has been able to make the visual effects of these leaflets very attractive. But who will spend a lot of time designing beautifully? Unless you have a template! -On this template, I tell you to put the title here, the photo there, and so on. It can also save time. If you want to design a series of leaflets, using "template" design can also make your leaflets look harmonious, not chaotic. The original design, the whole layout appears messy, and the revised design looks neat and pleasing to the eye. The above two advertisements for selling houses all have the same house and the same words, but if it is you, which one will attract you to buy it? In the initial design, the designer seems to be eager to deal with things, so the effect is also lack of organization. The whole page space is too large (at the arrow), and the vision is messy. In the revised design, each element is in its place, giving people a neat and coordinated visual effect. In fact, the above picture is what we call a "template", which allows you to know where to put things when designing. What you need to do when designing is simply to put each element in its place. As can be seen from the above figure, this template consists of five columns (odd numbers are used to break the balance and make the page dynamic). Of course, these line segments are only reference lines and will not appear in the final design. We divide the page into three areas, including title area, picture area and text area. When designing, we start from the top floor. In the title area, we need to use a certain color (as shown above, it is filled with black), and the title text uses white with great contrast. Note that this black area sets the tone for the whole page. Then we put pictures on it, occupying the whole picture area. Then add the text. We put all kinds of related words (all kinds of information and points) in the range of three columns, and pay attention to the comparison between words. In the above figure, it consists of a larger serif font and a smaller san-serif bold font. This can let the viewer know that these are two different short messages. Like the title, the text area here is also determined by those columns. Finally, add contact information. The map is placed on the right, occupying two columns, and a small picture is placed in the lower right corner. Please note how we use asymmetric design to make the whole margin of this page more vivid. If we have the same width on both sides of the text area, the layout will appear too calm. We can also make some changes to the above design: for example, we can adjust the size of each area so that more words can be put in the title or more pictures can be added in the picture area. But in any case, don't break the original regional basic layout. And pay attention to all kinds of rectangular color areas to connect all elements of the whole page. In the picture area, there are several photos of Rigadeau (the above picture consists of three pictures), but the positions occupied by the pictures still follow the original five-column layout. And like the above picture, the big picture occupies three columns and the small picture occupies two columns to avoid the page being too rigid. If necessary, you can even put in four pictures (see the picture below). In this design, the best visual effect can be obtained by making one photo larger than the others. In the introductory text indicated by the arrow in the above figure, the font is 16Pt and the line spacing is 26Pt. You can change the height of each area or add more pictures according to actual needs. As mentioned above, the two parts of the text area are distinguished by two fonts, but the font of the price number is the same as the following points, so as to connect the information of the upper and lower parts. In the above picture, we also increased the height of the title area to add more text. In order to cope with this change, we moved the picture down a little and reduced the number of words in the text. Of course, saying that it is a template does not mean that it has not changed. Here are two other examples to see how to apply this template flexibly. The first change: in the above picture, our area is separated, but in the following design, a light color is used as the color of the whole background. Five small pictures occupy the width of five columns respectively. One big picture and five small pictures occupy the whole picture area. The big picture is the visual focus of the whole layout, and the small picture deepens the depth of the theme. The above design has the following characteristics: 1, all elements are placed on a light background, which makes the whole layout tend to be unified and coordinated. 2. The text information adopts a relatively low-key color to avoid grabbing the limelight of the focus picture. The text in the lower right corner is sans serif, which is obviously different from the text on the left, so people can know at a glance that these are two different short messages. The purpose of sled thumbnail is to make the whole page have a visual pause, which means "that's it." At the same time, there is a second change corresponding to the above picture: the strong contrast of colors can easily make the design more attractive and control the space more effectively. First of all, pay attention to the size of the picture above. Contrary to the normal situation, the big black-and-white picture in the above picture is only a detail of the car (the front part), but the whole car is a small picture. The text arrangement in the above picture is also contrary to the layout of our first leaflet, that is, the main text is placed at the top of the text area, while the detailed introduction text is at the bottom. The sharp color contrast makes it easy to distinguish the two spaces below. Note that the red and yellow at the top are mutually used: in the red area, we use yellow font as the title, while in the yellow area, the subtitle is red. This design makes all the elements form a whole. The application of small pictures in characters has played a very good guiding role in vision. Used in front of the text to attract readers to start reading the text here, and the thumbnail is used at the end of the text to indicate "end". Above we introduced that using a "template", you can easily design beautiful flyers. If you use it flexibly, you can make more changes. Bottom line: the title, pictures and text are in their places. In addition, the text on the leaflet should be concise and not too long. Repeatedly applying colors and fonts to each element can make the whole layout an organic whole. One pattern, three changes, which one do you want to learn? Let's take a look at the size of our template first: the overall size is the size of an ordinary stationery, 8.5× 1 1 inch. The margin is about 0.5 inch. Three areas, five columns of planning layout. The blue reference number in the above picture can be adjusted up and down according to the actual situation, so that the three areas can meet your actual requirements. basis