At present, this industry that individuals do is a small business, and it doesn't need stores, and it can start operation for more than 11,111 yuan. It's not a big problem to earn 311,111 to 411,111 yuan a year with strong personal ability. Of course, it needs to be combined with the local market situation. My project is "Indoor Formaldehyde Treatment and Detection"

Let me briefly share my experience in this field, hoping to provide some help to friends who are interested in this industry.

First, contact with the industry

Contact with this industry is purely accidental. During that time, the relevant reports on formaldehyde incidents on the Internet were relatively concentrated, and I saw many similar news. Because the children were still young and the house was renovated for a few years, I was worried. Later, my wife found a governance company to come and test it, and it took only 1 hours before and after, sampling 5 points and charging 511 yuan.

At that time, I felt that it was too easy to earn this money, because the tested consumables looked like only tens of milliliters of "white water", so how much could it cost ......

During the inspection interval, I consulted the staff about the treatment fee. According to the area of more than 131 square meters in my house, if it exceeded the standard, it would cost 4,511 yuan, and the required time was about half a day. The form of treatment was as follows. At that time, the heart was not calm, and the unit time income of this industry was too high! (Fortunately, the test results were normal at that time).

As a post-81s generation who grew up in the era of information explosion, I know that the Internet has a great impact on people's inherent thinking. As the backbone of society, post-81s and post-91s generations are more likely to accept new things and new ideas. Therefore, I preliminarily judge that this market is promising.

in the next few days, I made a preliminary understanding of the market in Wuhan, and found that although there are many similar companies, they are basically small companies and have not formed influential brands. In other words, the market is still in a state of relatively fair competition. How to do it depends entirely on your own ability.

second, preliminary preparation

I originally planned to quit the enterprise where I have worked for 11 years, and I also found a new job and prepared to submit my resignation application. However, after I finished the formaldehyde test at home that day, I was excited and felt that this industry might be a bit confusing. I told my wife my idea simply, and she also expressed her approval and support, so I embarked on the road of investigation with expectations.

The first stop, Ou ... in Changchun, Jilin (in order to avoid suspicion, I replaced the company names with ellipsis), I experienced the cold in the northeast for the first time in my life, and the temperature of MINUS 19℃ directly turned into a "dog", which was unbearable. After I visited the company, I fled by plane that night ...

The second stop, there were two in Hangzhou. It took three days before and after this stop, which can be regarded as a more detailed understanding.

the third stop, Changsha;

the fourth stop, Guangzhou;

After visiting these cities in a week, I got a general understanding of the industry. After this round of investigation, I gave up the idea of joining at first, because I didn't think this way was suitable for me. As for the reasons, I briefly summarize as follows:

First of all, the marketing models of these companies are basically the same, saying that they don't want to join the company, but they still need to pay at least 61,111 yuan in one lump sum, and then return it to the agent in the form of goods later, which is essentially the need to press the goods.

My idea is very simple, and the interlacing is like a mountain. Before I have a deep understanding of the industry, I think it is a bit risky to prepare so many goods at first, which is not suitable for a conservative like me. Of course, if the cost can be lower, I may consider it.

Secondly, personally, I think that joining is nothing more than relying on the fame of big companies, but at present, the industry has not formed a so-called brand company. Of course, it is undeniable that some big companies still have some influence in the local headquarters, but in other regions, customers do not buy it.

furthermore, as a startup, I don't want to spend too much money in a strange industry as soon as I start. First, I am poor, and second, it doesn't quite conform to my cautious personality.

Of course, the above is only my understanding of this way of entering the business based on my own situation, and I don't mean that this way is definitely not desirable. If you have friends with abundant funds, joining those companies is also a choice.

third, the exploratory stage

finally, I gave up the way of joining and decided to join the business myself. The reason why I dare to try independently is mainly because I have 11 years of work experience. Although I am not rich, I have seen a lot, and I have confidence in my self-study ability.

My thinking is still relatively clear, which is mainly divided into the following steps:

1. Understand and learn the relevant knowledge of the industry background, analyze the current situation of the industry, and draw my own conclusion-whether I can do this industry or not, which is very important. If I can't convince myself that I can do it after my own understanding and analysis, there is no need to continue. Even if you see that people in the industry have earned money, please believe that.

2. Learning related professional knowledge, without guidance, I really have to put some thought into it and briefly talk about how I learned it.

First of all, online video is a good choice. There are many such videos on the Internet, but after all, we can only see a scratch in this way. Secondly, during the last round of inspection, I asked to go to the construction sites of those companies for a simple observation (of course, not all companies will let me go), and I had the opportunity to add two managers' WeChat.

Thirdly, after I returned to Wuhan, I made a thorough investigation of my peers as a customer, claiming that my family wanted to be governed or pretending to be the head of logistics of a company, and asked to check the governance company project on the grounds that the company office wanted in addition to formaldehyde. Then, there was no more ...

So I went through a dozen governance sites through different governance companies, and it was roughly the same. There was little difference between each governance method, of course, there was nothing left. In this way, the second difficulty is basically solved.

3. Initially determine the products and testing equipment, but this place has taken many detours. Different companies use different governance products, and it is difficult for latecomers to find out which one works well at first.

Similarly, the selection of testing equipment is nerve-racking, and it is a difficult problem to distinguish the accuracy of the equipment. In this process, with the in-depth understanding of the industry, it is increasingly found that the water in the industry is too deep. Finally, the products and equipment were initially selected (I don't know that the first pit after entering the business was falling on a selected treatment reagent).

4. To register a company, I went to the agency directly. The cost is generally more than 1,111 yuan, and I will get the business license in about 11 working days. There is not much to say here.

5. Opening up the market is one of the difficulties of the project, and it is also a "system engineering". Here are a few personal understandings.

There is no "one-win" method, and all kinds of methods need to be tried boldly. Even if the subconscious feels that a certain method is not effective, the suggestion still needs to be tried with heart. Only after experience will we know.

in the early stage, I did activities in the community, swept the building, and talked about cooperation with some merchants in the upstream and downstream of the industry chain. In fact, basically every way can bring benefits, but it is only a matter of time.

At that time, I swept the building and posted small advertisements. I climbed 21 buildings in one day at most, and I was really tired. Different communities need to adopt different methods, some can stick stickers, some can only insert business cards, and some communities are forbidden to send small advertisements, which need to be considered in combination with the actual situation of the community.

there are a few points that I want to focus on.

① Don't spend money to become a member on some online platforms at the beginning. Personally, I feel that this kind of promotion on the network can only add icing on the cake, and it is difficult to attract customers before the company has a certain amount of exposure in the early stage. Moreover, platform promotion is also particular. Attention should be paid to distinguishing between light season and peak season. At the same time, different cities should adopt flexible methods.

②. As a novice, no matter whether you join the business or not, don't go to the whole store as soon as you start, which will only increase your pressure and promote the joining company, and will basically not bring you benefits. Why do you say this? Because although this project belongs to the service industry, it is very different from the traditional catering and clothing industries.

For catering and clothing, all the people passing by are potential buyers, but this project can't be copied, because their target customer groups are different, and the potential customer flow that stores can bring is quite limited. It is no exaggeration to say that once you open a store, it means that you are not far from failure.

③ At the initial stage, it is suggested to start with people around you. I believe that many peers get their first orders through friends or personal resources accumulated in the early stage. As a new entrant, it is difficult to win the trust of strangers, but if it is a friend relationship or a friend referral, the trust problem will be well solved, so you can work hard on acquaintances in the initial stage.

④ Cross-industry cooperation is a cost-effective method in the early stage, and it needs to focus on management. Running the market on your own legs is too narrow. At this time, you need to give full play to some people in the upstream and downstream of the industry chain to help you publicize and provide information. In this way, you can get more exposure and customer traffic, which will help you open the market to a great extent.

⑤, word-of-mouth shaping is very important. Every time you win a customer, you should serve it well, you can give it to the customer appropriately, and then let him help you to send a circle of friends or publicize it in the circles around you. The effect will be very good. Of course, there is a premise that you can gain the full trust of customers, which depends on the quality of service, professionalism, basic skills and personal comprehensive quality.

Share a few projects. Now the pictures

Stop here. I hope it will be helpful to everyone. Welcome to communicate!