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Is the purchase of Guiwu a scam or pyramid scheme?

Guiwugou has been proved to be suspected of gambling and other behaviors. The name of Guiwu Purchase is Guangli Tesco or Guangli Mall.

On April 5, 2118, a reader broke the news to the Business Daily reporter that there is a new "gambling" model, which takes entertainment shopping as a gimmick and packages gambling as a shopping model of online shopping malls.

it is often played like this: customers can get a "promotion" opportunity when they buy a product in the mall, and the system will prompt customers to participate in what kind of upgrade promotion activities. The so-called "promotion" is actually a lottery. Once the user wins the prize, he can get a higher-value product (claiming to double the profit), and he can also return the goods and get the money directly. If the "promotion" fails, the customer can still buy the original product, but can't return it.

These shopping malls have spared no effort in promotion. The reporter searched for keywords such as Vegas, Herui Tesco, Dingqing Shopping Mall, Zuijiangshan and so on in WeChat, and you can see a lot of WeChat official account and articles on WeChat. Almost every shopping mall has articles on WeChat official account, mostly praising its innovative shopping mall model, easy for users to make money and so on.

At present, he is playing Guangli Mall. Like Ding Qing, he also guesses parity. Now he can make money in this mall. As long as he invests more, he will definitely make more money. He can introduce reporters to join this mall. When the reporter suggested that many people questioned this model at present, the merchants surnamed Li repeatedly said that the mall is a legal e-commerce project supported by the government and encouraged to develop.

However, for this so-called e-commerce sales model, many Internet analysts pointed out that this odd-even game is actually another kind of "online gambling", and the mall is just wearing an online shopping coat.

"We are a double-profit model of shopping mall and wealth management, which enables members and agents to recover their operating costs quickly, recover their costs in one month and double their profits in two months." In order to gain the trust of journalists, the above-mentioned investment promotion personnel began to introduce the benefits of this model.

after the reporter indicated that he also wanted to be an agent, the above-mentioned merchants quickly sent the reporter a QR code registered by a broker. The reporter immediately logged into this backstage and entered the superior code he gave, and became the agent of this mall.

The investment promoter told the reporter that because this mall is newly developed, many areas in China, such as Beijing, Shanghai, Hunan and Guangdong, are currently attracting investment.

"You can get valuable mobile phones, gold bars and expensive cars for only one yuan." The "one-yuan purchase" platform under the name of "innovative e-commerce" was characterized as gambling or fraud in disguise by the regulatory authorities last year, and the clean-up and rectification work was carried out. Looking at this kind of network platform similar to Vegas, Dingqing and Guangli Mall, it is an alternative "one-dollar purchase".

Zhao Zhanling, a well-known IT and intellectual property lawyer, said in an interview with Business Daily that the so-called "innovative" gameplay in these shopping malls is actually a kind of bonus sales.

"The so-called bonus sales refers to the behavior that an operator provides goods, money or other economic benefits to users incidentally when selling goods or providing services." Zhao Zhanling said that China's current laws and regulations regulating prize-winning sales are mainly the Anti-Unfair Competition Law, but more of them regulate lottery-style prize-winning sales, but there are few regulations on bonus-style prize-winning sales.

This mode of selling with prizes and returning cash is actually a legal sideswipe. If the amount is too large, it should be illegal. The supervision of this aspect must be coordinated by the whole society to form a situation of social governance.

Li Min, a senior partner lawyer of Shanghai Hansheng Law Firm, believes that according to the second paragraph of Article 313 of the Criminal Law of the People's Republic of China, this sales model is suspected of illegally opening casinos. "This kind of lottery or lottery, with a huge amount, may be suspected of opening a casino."

Extended information:

Recently, a mode called "entertainment shopping" has emerged quietly, claiming that consumers can choose to participate in some quiz games after purchasing goods on the shopping platform, and if the quiz is successful, they can get higher-priced goods; If the quiz fails, there will be no loss, because at least you can get the goods you originally bought.

XiaoBoda Entertainment Shopping Mall is suspected of gambling. The reporter used his mobile phone to register an account named "Guangli Tesco" Mall. On his mobile phone client, there are three kinds of goods: tea, red wine and fine products. The price tag ranges from ten yuan to more than one thousand yuan. The reporter bought an ancient Pu 'er tea with a price of 99 yuan. After the payment was successful, the webpage directly jumped out with four options: one is to take the elevator, the other is to choose parity, the third is to open the red envelope, and the fourth is to pick up the goods.

among them, the first three items are marked with "upgrade". According to the rules published by Guangli Tesco, if the upgrade is successful, you can pick up the upgraded items or get a refund for the difference profit; If the upgrade fails, you can extract the physical object or exchange the obtained level physical object for points.

That is to say, no matter whether the quiz is successful or not, the reporter will have nothing to lose. The reporter clicked on the odd-even item and chose the odd number. As a result, the lottery number was even, and the reporter failed to upgrade. According to the website prompt, the reporter can't return the goods or upgrade again at this time, so he can only choose to pick up the goods or redeem the points.

Then the reporter had another experience, and the result was successfully upgraded. The one-piece mask with the price of 61 yuan was upgraded to a five-piece mask with the price of 95 yuan. The reporter inquired about "My Order" and found that at this time, you can not only pick up the goods, but also choose to return them and withdraw them.

according to the reporter's investigation, there are many shopping upgrade platforms like this. Lobster Hegemony Entertainment Shopping Mall, Niulefu Shopping Mall, Mingpin Express Shopping Mall and Yulong Shopping Mall are all playing the so-called shopping upgrade game. It seems that consumers are sure to make a profit. What profit do these malls rely on?

On the lobster entertainment shopping platform, the reporter bought Baron Alina semi-sweet red wine with a price of 588 yuan, and chose to pick it up after failing the quiz. The customer service staff told the reporter that the market retail price of this red wine was more than 1,111 yuan. After receiving the red wine, the reporter scanned the bar code and showed that the online price was 198 yuan.

According to the survey, the prices of goods sold in these malls are much higher than the market price. Some goods have no Chinese labels, and some even have no product logo, which belongs to three no products.

Manager Cai of Guangli Tesco Mall said that the first products they formulated were red wine, tea, and some fine jewelry, and the market did not have an accurate valuation. Their cost only accounts for about 11% to 15% of the marked price of the product, and the product of 111 yuan is actually about a dozen yuan.

In addition, after the reporter succeeded in the quiz on this platform, the customer service immediately persuaded the reporter to recharge 31,111 to 51,111 yuan to participate in a larger quiz game. The platform claims that some customers here can earn 51,111 to 81,111 yuan a day, and there are more than one million customers, and the daily flow is tens of millions of yuan.

Experts say that the goods sold on these platforms are several times or even ten times higher than the market price, and then various quiz methods are used to attract consumers to continue the game, and the behavior is suspected of gambling.

Liu Junhai, a professor at the Law School of Renmin University of China, said that whether guessing odd or even numbers is actually a chance, this behavior does not conform to the commodity trading rules of equal rights and obligations. Unless the statutory organs authorized by the state can engage in issuing and selling lottery tickets, no subject can engage in such lucky or even gambling commercial activities.

In the interview, the staff of the entertainment shopping mall also admitted that this kind of quiz game, which attracts consumers to play more and more, is actually playing the edge ball. In fact, the quiz game on the shopping platform is not as fair as it seems.

Manager Cai of Guangli Tesco Mall introduced that what they mainly do is the gambling mechanism inside, because gambling is now controlled by the state, and private individuals are not allowed to do it. Therefore, it is not equivalent to gambling to join a product entity, and customers will buy it after they have a physical product.

In addition, staff of several entertainment and shopping platforms also told reporters that it is very difficult for consumers to win money by upgrading games in shopping malls.

Manager Cai of Guangli Tesco Mall said that there is a saying that if you gamble for a long time, you will lose. Even if you win all the first ten games, when you are ambitious, you will play a big one, so many customers will rush in. People just have such a psychology, and doing this project also takes a fancy to people's psychology.

Guangdong Authentic Information Technology Co., Ltd. claimed to develop software specifically for upgrading shopping platforms. Manager Yuan told the reporter that some quiz games such as odd-even guessing and unpacking red envelopes on platforms can be manipulated in the background.

Manager Yuan of Guangdong Authentic Information Technology Co., Ltd. introduced that if there are 11 people who guessed odd numbers and 21 people who guessed even numbers, then the odd numbers will be opened in the lottery, which is equivalent to the least part winning the prize and the most part not winning the prize.

Ten bets and nine cheats. When encountering this kind of so-called shopping upgrade game, consumers should not take a chance with luck. Don't forget, the merchants are the makers of the game.

in the internet age, it seems that scams are also racing against time, playing all kinds of edge balls and playing a heartbeat game under all kinds of pretexts. I hope the relevant departments can strengthen supervision to prevent this so-called commodity upgrade game suspected of gambling from getting worse.

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