1. Although the brand of McDonald's has not changed since CITIC and Carlyle entered McDonald's, McDonald's USA has changed from a major shareholder to a minor shareholder, and McDonald's China has become a franchisee, and the trademark can continue to be used. However, in the franchise market, it is an international practice to use different names for business licenses, so from a legal point of view, it is necessary to change the name. As for why it was changed to "Golden Arch", Zhang Jiayin said that because the image design of McDonald's logo is like two golden arches, the nickname "Golden Arch" has been used in the company, and the registered name of McDonald's in Brazil is also "Golden Arch", so China chose the Chinese translation of "Golden Arch" when deciding to change its name.

2. The document shows that McDonald's (China) Co., Ltd. officially changed its name to Golden Arch (China) Co., Ltd. on 20171June 12, and its branches are being renamed one after another. In this regard, McDonald's said: "This change is mainly at the licensing level, and the daily business will not be affected" and "McDonald's restaurant name, food safety standards, operating procedures, etc. Stay the same. "

About McDonald's

McDonald's is a large multinational chain restaurant in the world. 1940 was founded in the United States and has about 30,000 branches around the world. Mainly selling hamburgers, as well as French fries, fried chicken, soft drinks, ice products, salads, fruits and other fast food. McDonald's is located in 1 19 countries on six continents, with about 32,000 branches, representing an American lifestyle in many countries. McDonald's restaurant was translated as "McDonald's fast food" in Chinese mainland in the early days, and it was not until the later period that the present Hong Kong-style translation was adopted.