1, newspaper advertisement
Newspaper advertisements refer to advertisements published in newspapers. Its advantages are stable readers, wide communication coverage and strong timeliness, especially daily newspapers, which can publish advertisements in time and deliver them to readers immediately, with high credibility and simple and flexible production.
2. Magazine advertisements
Magazine advertisements have the advantages of strong pertinence, long retention time, large circulation and good picture printing effect. The disadvantage is that the total circulation is not as good as that of newspapers, so the advertising coverage is small. Because most of them are monthly magazines, the deadline for advertisements is early, and the speed of information transmission is not as fast as that of newspapers, radio and television. ?
3. TV advertising
Television advertising is a form of advertising communication through television, which combines visual image and hearing, and makes full use of various artistic techniques to convey product information most intuitively and vividly. With rich expressive force and appeal, it is one of the fastest-growing advertising media in recent years.
4. Movie advertisements
Poster film is a kind of cultural product and a kind of media. Advertisements based on movies have become mass media advertisements that pay equal attention to television and newspapers in the United States, Europe, Japan, South America and other countries.
5. Online advertising
Internet advertising is an advertisement made on the Internet. It is a high-tech advertising operation mode to publish or publish advertisements on the internet through the online advertising platform, using advertising banners, text links and multimedia on the website, and deliver them to netizens through the network.
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