What is an outdoor light box?
Light box advertising is also called "light box poster" or "night light poster". Foreign countries call it "semi-permanent" street art, and outdoor light box advertising is different from other types of advertising.
What are the characteristics of outdoor light boxes?
1, big screen
Many print advertising media are aimed at indoor or small-scale communication, and the layout is small; Outdoor light box advertising displays advertising content through the door, notice (publicity) column and vertical pole light box painting. Compared with other print advertisements, illustrations and fonts are bigger and more eye-catching.
2. Strong farsightedness
The function of outdoor light box advertisement is to convey information to outdoor people and people from a long distance through natural light (daytime) and auxiliary light (night). Advertising works are very effective from a distance, and people who are fast-paced, efficient and in a hurry in modern society pay attention from a distance.
3, the content is extensive
In public transportation, transportation, safety, welfare, savings, insurance, tax payment and so on. ; In commercial products, enterprises, tourism, services and so on. It can play a wide role in culture, education and art within cultural education.
4, both.
There are various forms of exhibition, which have the functions of words and colors, covering everything from product trademarks, product names, physical photos, colors, corporate intentions to culture, economy, customs, beliefs and norms. Through conception and unique creativity, we firmly grasp the "ring" that induces consumers' desire to buy, and achieve the advertising purpose through the heterogeneity of visual communication.
5. Fixity and complexity
Outdoor light box advertising, no matter what form it takes, has its requirements in a certain range and fixed position. As a permanent display device, its basic structure is more complicated than other advertising forms. Including frame, covering material, pattern printing layer, wind-proof, rain-proof and snow-proof structure, and lighting facilities at night, so that the reproduction cost of a single piece is higher than other advertisements.
Difference between outdoor light box and indoor light box
Light box sheets are mainly used to make advertising light boxes. There are two kinds of light box films, one is transparent, called fully transparent film, and the other is translucent, called semi-permeable film, also called Taibai film. The fully transparent light box is illuminated indoors, and the outdoor lighting will only be bright at night, and it will be dark without lighting. Translucent light box film is not the case. When there is no light outdoors or indoors, it will show the effect of color photos, but it will look more gorgeous under the light.
Production method:
① Tear off the back membrane. Tear off the film on the back of the color photo evenly.
(2) grinding fibers. Smooth the wool fibers on the paper base on the back of the photo.
③ Increase the paper base. When anti-reflective materials such as resin, varnish, oil or wax are evenly coated on the paper base of a photo, the transparency of the photo will increase after several hours.
(4) speed protection. Dry the anti-reflection material on the back of the anti-reflection photo slightly and add a protective layer on it. Such as plastic film, transparent varnish, etc.