Marketing strategy: how to use a good method to obtain high profits at the lowest cost.
1: What value can you bring to the customer.
2: How do you make money after bringing value to your customers?
3: What resources and capabilities do you have to bring both customer value and company profitability.
4: How do you bring customer value and company profitability at the same time?
Extended information:
There are four main marketing competition strategies in marketing theory:
1. Compete directly with competitors; This strategy is mainly applicable to the situation that the enterprise has strong competitive strength, the strength of the enterprise in the industry is equivalent or the strength of the enterprise is slightly advantageous, and the requirements for the enterprise are of course very high;
2. Make it difficult for competitors to fight back; That is, the use of some measures and means is that competitors have not had time to react to be in a position of failure or passivity and disadvantage, and the requirements for the strategy, innovation, and technology of the enterprise are very high, and the feasibility in reality also needs to be considered;
3. Competitive strategy of winning without a fight; It is mainly to adopt some strategies to force the other party to surrender and make concessions, and to adopt some competitive means to force the other party to withdraw from the field or industry, which should be determined according to the characteristics of the industry and the specific situation;
4. Strategies for cooperating with competitors. This method is more feasible, and it is a good medicine for enterprises with equal strength and seeking the same development, which can not only seek a win-win situation, but also enhance cooperation and achieve corporate profitability.
Baidu Encyclopedia - Marketing Strategy