a single explosion has two meanings, one is to concentrate all energy and strength to create an explosion, which leads to a shortage of supply and a rapid expansion of word of mouth. The other is continuous blasting, which continuously updates the iteration, so that competitors can't catch up and imitate.
1. About products
Signboard design products are composed of four different dimensions: positioning-category-taste-presentation.
category: the catering industry gradually starts to subdivide categories, or focus on several items, which makes it easier to form a good reputation.
there are two ways to do single explosion category, one is to develop differentiated categories in traditional categories, and the other is to develop new products.
taste: the taste of food is the guarantee and basis of customers' return rate. Choosing fresh ingredients is only the first step. Merchants need to innovate the taste of food on this basis, create a unique selling point and memorable taste, and bring the ultimate taste to consumers.