Broken Golden Egg 1 Activity Plan Activity Time: May, 20xx 1-3.
Activity theme: Happy to smash golden eggs.
Activity mode: WeChat mobile phone
Target audience: Pay attention to WeChat users in Le Yi, nine planets, and the estimated number of participants is 6,000.
The May Day holiday is an annual big festival, and the flow of people will be great. We can't miss this good opportunity to suck powder, and at the same time, in order to increase the attention of fans, we have specially formulated the golden egg smashing activity. Activities and "be polite" are carried out at the same time. All new users will be given a pack of paper, and they can participate in the lucky draw, draw prizes and send them out.
Activity details:
Anyone who pays attention to "Huaibei nine planets Le Yi" can participate in the "golden egg smashing" activity. Everyone can throw golden eggs once a day, and will not participate in throwing golden eggs after winning the prize. Award setting:
1. First prize: a mobile charging treasure. The limit is 10.
2. Second prize: Everyone says a towel is good. The limit is 100.
3. Third prize: a can of beer. The limit is 1000.
Activity budget:
All prizes have not been used up after the last activity approval, so the budget is zero!
Breaking golden eggs 2 activity plan activity theme: Taurus welcomes spring, golden eggs send happiness.
Activity time: from New Year's Eve to 22: 00 on the fifteenth day of the first month.
Purpose of the activity: The financial crisis in xx has made everyone pin their hopes on xx, hoping that the new year will be a new year and the Year of the Loong will have great luck. Taking advantage of Taizhou people's habit of winning prizes with good omen, a promotional activity to welcome dragons and send golden eggs was held in the Spring Festival/Lantern Festival to celebrate. During the Spring Festival to the Lantern Festival, all enterprises have holidays, and the mainstream customers of garden villas have reduced their consumption during this period. Therefore, this year's event is to attract entertainment people who don't go home on holiday or get together with friends in groups of three or five. Attract customers' attention by entertainment and improve the occupancy rate of hotel rooms.
Activity content: During the activity, if the house price (280 yuan/room) is lower than this house price, you can't participate. Customers who spend more than 1 1,500 on one-time meals can participate in the Taurus Spring Festival, and the number of golden eggs is limited to 1 1,000 per day. You can get a lucky card at the front desk or cashier after checking in or checking out the food and beverage consumption. With this card, you can choose your favorite golden egg from the lucky golden egg forest on the edge of the front desk and smash it hard. Suddenly, golden flowers were everywhere, and luck came instantly, bringing holiday blessings and condolences to the guests who came to the hotel for consumption. The guests came to the shopping center with the dropped prize cards to collect the printed prizes. On the Lantern Festival, there are activities in solve riddles on the lanterns.
Hotel layout
First of all, the periphery of the hotel
Outside the hotel, advertisements are used to promote various holidays. A row of Huang Ju was placed in front of the advertising space, and craft firecrackers were hung on both sides of the advertising space to attract people's attention.
A string of red lanterns is pulled above the entrance and exit on the second side of the hotel, and words such as Happy New Year and Garden Villa can be written on the lanterns.
A banner was pulled down from the hotel canopy, and Taizhou Garden Villa wished the people of the city a happy New Year!
Small red lanterns are hung on a row of osmanthus trees outside the hotel.
Pots of oranges (about 2m) are placed on both sides of the gate, and a row of Huang Ju (30 pots) bases are placed along the glass, wrapped in gold cloth.
The four pillars are wrapped in red flannel, with a bull's head at the top and two huge gold couplets on the red background below the bull's head.
In the glass windows on both sides of the revolving door, where the snowman is now placed, there is a golden couple holding Chinese knots/gold ingots.
There is a golden bull and a big gold ingot on the square lamppost beside the pillar under the canopy, which looks very atmospheric when it is photographed.
Second, the hotel lobby
In the center of the lobby, between the two pillars, put a big plum tree, wrapped in gold cloth, surrounded by Huang Juhua, hung red envelopes, Chinese knots and peach symbols on plum branches as theme scenes, and posted a picture of Zhang Long's Spring Festival on the marble wall under the railing at the top of the plum tree for artists to design:
Four big pillars in the lobby are surrounded by red cloth, and a big Chinese knot is hung at the top of the pillars. Each pillar is pasted with a golden Chinese character, which forms auspicious words, such as "Welcome to the garden" or "Congratulations on making a fortune", wishing the garden and the Year of the Loong good luck.
The escalators and railings in the lobby keep the layout of Christmas.
The lamppost at the entrance of Jiangnan restaurant is decorated with Chinese knots or golden couple statues, surrounded by yellow chrysanthemums, which looks magnificent, and craft firecrackers are hung on both sides of the door.
The rest area on the right side of the main table was moved out and arranged as a lucky golden egg forest for customers to smash golden eggs. Hang a golden egg.
Christmas decorations are kept in the reception desk, the words Merry Christmas in the middle of the heart-shaped ornaments behind the wall are removed, and Santa Claus in front of the computer is replaced by a golden couple doll or a fluffy Niu Niu doll.
There is a big Chinese knot hanging between the two elevators, craft firecrackers hanging on both sides of the elevator, and KT board advertisements for joint promotion are placed in the elevator.
The glass of the mall is decorated with Chinese knots and red lanterns, and the word "Fu" is stuck on the glass door.
3. Longlingfu Hotel
The gate of Longling Mansion is plastered with a big blessing, and pictures of Spring Festival couplets or craft firecrackers are hung on both sides, with 1 potted orange (about 1.6m) on both sides and Huang Ju (15 potted) around it. From the steps, there are a row of Huang Ju on both sides, and there is a golden bull or gold ingot on the lamppost at the entrance of each box.
Long Fuling's corridor is lined with a row of red lanterns, and the word "Fu" is posted on the door of each box.
4. Jiangnan Restaurant/Jushixuan Restaurant
Craft firecrackers are hung at the entrance of Jiangnan restaurant. The image of the golden couple is pasted on the glass door, and the word "Fu" is pasted on the kitchen window glass where the food is ordered. Chinese knots are hung, and a circle of red lanterns is hung on the cold dish table and the bright stall table. There is a pair of golden couple dolls at the cashier.
There are 12 pots of kumquat on the dining table at the elevator entrance on the third floor, and China Festival/craft firecrackers are hung on the glass. There is a peach tree or plum tree (about1.6m) in front of the glass screen at the entrance of Jushixuan, and a picture of Spring Festival couplets and craft firecrackers is hung on the screen of Huang Ju (10 pot) around it. There are 2 pots of kumquat at the service desk.
V. Regional layout of guest rooms
Chinese knots are hung in the middle of the elevator entrance on each floor of the building, craft firecrackers are hung on both sides, and the word Fu is posted on the wall opposite the elevator entrance.
VI. Layout of Recreation Area
Put a pot of kumquat on the bar, a couple of gold lovers. Huang Ju stood in a row in front of the bar, with a statue of God of Wealth on the door of each box. Note: All oranges and peaches have gift stamps.
All oranges and chrysanthemums are wrapped in golden cloth.
There are a pair of kumquat and gold couple dolls in each cashier.
All business places are hung with ornaments such as red flowers or firecrackers, Chinese knots/red lanterns with the words "spring" and "happiness".
Breaking the Golden Egg Activity Plan III Activity Time: Sunday, August 13, 20xx.
Location: Outside the west entrance of the shopping mall.
The west gate of the mall enters the lobby.
Activity background: Shang Wei Group, the headquarters of XX Customs, celebrated its14th anniversary in August.
Purpose of the activity: publicize and attract target customers to cooperate with the anniversary activities in the store.
Activity composition: 1. An inflatable arch was placed outside the west entrance of the shopping center.
2. The red carpet is laid in the lobby of the west entrance, and the water is drained to the elevator entrance.
3. Share the huge birthday cake at the west gate of the shopping mall.
4. The clown at the entrance to the west gate of the shopping mall distributes balloon shopping guides for publicity.
Activity flow:
1. 1 shopping guide and 1 clown dolls are placed at the entrance of the west gate of the shopping mall, responsible for distributing leaflets and balloons free of charge and guiding customers into the store. The red carpet paved a path to guide customers to get on the elevator until they reached the door of XX custom shop on the 4th floor.
2. On August 13, the upper opening of the elevator is opposite to the door of the XX custom-made store, which is conducive to organizing customers to visit the store and receive gifts for free.
Third, the XX customization at the west gate of the shopping mall will customize a big birthday cake and share it with 14 anniversary.
Golden Egg Breaking Activity Plan 4 1, activity type: event marketing (with opening)
2. Purpose of the activity: enliven the atmosphere on the opening day and promote the transaction.
3. Target customers: customers who clinched the deal on the opening day.
4. Location: Sales Department of Guoyu Gold Coast Project
5. Activity time: on the opening day, from 9: 00 am to 6: 00 pm (it can last for a week or be a regular activity on weekends).
6. Activity rules: On the opening day, all customers who have paid a deposit (20,000 yuan) in China's reputation gold coast project will have the opportunity to participate in the "Golden Egg Lottery" held by our project. There is only one lucky draw for each suite, and all winning customers can collect it on the spot, but the prize will not be cashed and the room payment will not be deducted. Customers can only get physical prizes. This activity does not conflict with other offers and can be superimposed.
7. Activity flow
Because the activity flow of field manpower problems is simplified, it is not easy to be complicated.
8. Preparation of relevant materials
(1) promotional materials
The sales department has a 1 brand, and the sales department has two display stands and two billboards (1.2mx2.4m).
(2) publicity path
Organize marketing team (DM single out of the street), outdoor LED big screen, TV advertisement, newspaper advertisement and short message.
Group sending, etc.
Lottery props
Gypsum golden eggs, colored paper flowers, prize list (note with prizes written on it)
Description: Put the colored paper flowers and the winners together in a golden egg and seal it. When customers break the golden eggs, colored paper flowers and the prize list will be spilled together, which is auspicious.
9. Award setting
The prizes should be attractive and the home life should be practical, so the following suggestions are put forward for your reference.
Note: The first prize on the first day of opening must be equipped with: 15 sets of first prizes; 20 sets of second prizes; 30 sets of third prizes; 40 fourth prizes; 50 fifth prizes; 100 Memorial Award. The above prizes must be in place on the opening day, and some of them will be placed in the sales hall to increase the credibility and reputation of our project.