if all these tasks are done properly, the sales of the same clothing can increase by 15%-31%. With the increasingly fierce competition in the clothing industry, many clothing stores, markets and specialty stores have begun to realize the influence of display on sales. But many businesses don't know where to start. Here is a summary of the decoration points of men's clothing stores. First, clothing positioning Clothing positioning is a basic course for every business. Different positioning, the way of commodity display is naturally different, and the requirements for decoration are also different. If it is a mass brand that earns profits by running volume, it will often be displayed on the desktop, and many clothes will be placed neatly, which will give customers the feeling of scouring goods. Therefore, such mass clothing stores need to make enough desktops when decorating. Lattice shelves are also often used, just as there are many lattice shelves in Uniqlo for displaying different models and styles of clothes. If it is a mid-range fashion brand, we should consider the display of clothes hanging samples when decorating. The purchase of various shelves will be a problem to be considered when decorating, and the space left for desktop display can be reduced appropriately. If it is a high-end clothing brand, then a professional designer can be worthy of the brand positioning of high-end clothing. It is difficult to complete high-grade decoration on your own. At present, there are several bad tendencies in the interior design of clothing stores, which hinder the clothing store decoration from reflecting the above-mentioned "customer satisfaction" atmosphere. Some clothing stores have a tendency of one-sided pursuit of luxury, and some clothing stores have adopted the design techniques and material selection in some luxury hotels, which will make the decoration effect go wrong. Even some clothing stores blindly imitate the decoration effect of KTV karaoke bars, turning clothing stores into places for entertainment, which is also irrelevant. In fact, we should divide the decoration into several parts first, and we can avoid detours by grasping the key points. The spatial composition of each clothing store is different, and the size of the area and the state of the body vary widely. However, no matter how complex the structure of any store is, generally speaking, the decoration of a clothing can not be separated from the following four aspects. Wall decoration Wall decoration is a special place for clothing stores to recommend clothes for this season, and the wall is also the first place for customers to watch after entering the door. Therefore, wall decoration is very important. Wall decoration is mainly selected from two aspects: decorative materials and colors. In terms of materials, latex paint, wallpaper, planking, and ceramic tiles can all be chosen by themselves. The wall design of the clothing store should be in harmony with the color content of the displayed goods and adapt to the environment and image of the clothing store. Generally, display cabinets can be erected on the wall, display tables can be placed, and some simple equipment can be installed. Some clothes can be placed, and they can also be used as display tables or decorations for goods. In the decoration of clothing stores, wall decoration is a key problem that must be faced, and the wall is an important part of DIY for many people. If you want to make your wall less monotonous, you can paint it in color, draw pictures on it, paste beautiful wallpaper or spread boards. The following will introduce three methods of simple wall decoration. 1. Brush latex paint This is the simplest and most common way to decorate the wall, and it is also the part where many shopkeepers can personally participate in the decoration. First of all, the wall should be surface treated, leveled with putty, polished smooth and flat, and then painted with latex paint. When choosing latex paint, you must go to the formal decoration market to choose environmentally friendly, odorless or fresh-smelling environmentally friendly paint. In addition to painting, you can also decorate by hanging picture frames, photos, tapestries, etc. with spotlights. Summer decoration has many advantages. In this season, the days are long, the working hours are long, the decoration is fast, and the temperature is high, the smell is easy to volatilize, the paint dries quickly, the polishing is timely, the gloss of the paint can be fully displayed, and the painted paint has the best effect. It must be reminded that many industrial coatings are more or less toxic, so attention should be paid to ventilation during construction, and it will take at least one week after construction to volatilize before moving in, so as to avoid harm to family health. 2. The wallpaper is dry in summer, so the wallpaper should be soaked in water before paving, and then painted with glue. You can't open the doors and windows wide, otherwise the wallpaper that has just been paved will blow "through flow", and the wallpaper will shrink and deform due to rapid water loss. At present, most domestic wallpapers are pasted by professional workers, but not many shopkeepers do it themselves. Although the tools and materials used can be bought in building materials supermarkets, it is very patient for inexperienced owners to implement them, so if you want to paste wallpaper, you'd better ask professional workers to do it. There are many kinds of wallpaper, including hundreds or even thousands, with rich colors and patterns. The wallpaper is dirty and easy to clean. All new wallpaper can be wiped directly with a wet cloth. When the wallpaper is used, you can peel off the surface layer, and you don't need to deal with it any more. Just paste the new wallpaper directly, which is very convenient. Before the wallpaper is posted, the base surface needs to be treated well, and it can be ironed and leveled in batches with Shuangfei powder and cooked rubber powder. When it is dry, paint it with varnish once or twice, and then post it. The flexibility of wallpaper is a long-standing problem, and the solution is to start with prevention. On the one hand, we must reserve an overlapping layer of 1.5mm, and some people unilaterally pursue beauty and cancel this overlap, which is not appropriate. In addition, try to buy some wallpaper with good flexibility. 3. According to the material classification, the paving board can be divided into two categories: solid wood board and man-made board; According to the molding classification, it can be divided into solid board, plywood, fiberboard, panel, fireproof board and so on. Clothing store decoration, you can leave a wall to do an effect. Unless it is a big storefront, this decoration method is not recommended, because the whole wall is covered with grass-roots plates and decorated panels are affixed outside, which makes the overall effect elegant, but it will make the room appear crowded. There is also a kind of wall that is paved with MDF and other boards, but it is painted with white latex paint. From the appearance, it is not obvious that it is decorated with boards. It uses the characteristics of MDF's convenient cutting and neat and straight edges to make straight lines, pits and other shapes through the splicing of boards, so that the treated wall is smooth and meticulous, and it avoids the sense of crowding caused by a large number of boards. Good channel setting can definitely improve the sales of men's wear. Many shopkeepers are advocating the principle of "easy entry but difficult exit" and trying their best to stay with customers. The reason to make it easy for customers to enter the store is simple, and many bosses understand that the access should be smooth. However, the decoration of men's wear should take into account that men's consumption psychology is different from that of women. Men are broad-minded, and they also pay attention to being spacious, bright and unimpeded when shopping. So don't design too many decorations on the passage, you can do some articles on the rest area. Men's customers are more likely to get tired when shopping than women's, and a comfortable sofa will provide a good shopping environment for men. Third, the tone of the store If you are not sure about the color matching, it is recommended to choose black, white and gray. This main color will not take away the elegance of the clothing, but also ensure the stability of the clothing. Many clothes can also achieve good results by using coffee color. As for decorative materials, paint glass is a good material with good quality and low price. Even some big brands will use it. The principle is to conform to the brand style and positioning, and never steal the limelight of clothing. Fourth, the lighting problem is a phototropic animal. Where there is light, it can naturally attract people's attention, but light depends on darkness. This is the technology of lighting application. For a clothing store, the electricity fee consumed by lighting is really high, but if you want to make good sales performance, you can't save the money. The lights of men's clothing stores don't need to be too dazzling, and they are mainly practical. Color is the most impactful decoration element for customers. It is essential to fully study and properly use color in store planning, and it can often win by surprise. Different colors will make people feel different. Warm colors will make people feel warm, bright and lively, while cold colors will make people feel serene, quiet, steady and negative. As far as the usage habits of colors are concerned, some colors have a warm and cheerful atmosphere, while others are negative and indifferent. These will be different due to different customs and habits, so we should also pay attention to and make use of them when making color plans. The following will focus on the color matching of clothing store decoration: 1. Multi-colors skillfully match the clothes in many clothing stores with various colors and styles. At this time, many shopkeepers often like to use multiple colors together in order to highlight the changeable characteristics of the clothes they operate. At this point, we must first set a main color tone. After selecting the color, we must ensure that the saturation of each color in the clothing store is similar: that is, the soft color matches other light colors, and the bright color matches the same bright color to achieve the effect of visual balance. Another method is to choose a dominant color tone, then the second color is used less, the third color is used less, and so on. If you really can't make up your mind, you can start with walls or other large colors. Colors with close colors will not conflict, and together they can create a harmonious and peaceful atmosphere. 2. Warm colors and cool colors match. Warm colors include yellow, orange and red, and cold colors include purple, blue, cyan and green. When the weather is hot, people tend to choose cool colors such as blue, green and gray. If they decorate in summer or open a physical clothing store in the south, they can choose warm colors. In winter in the north, the sun's rays weaken, so the use of yellow tones can maximize the lively effect, and combine with red and orange to make the room look warmer. 3. Neutral color Neutral color is a color that contains a large proportion of black or white, such as sand color, stone color, light yellow, gray, dark gray, brown, etc. These colors can be used as a quiet background color, with bright colors on it, and can also show the texture of natural materials such as stone and wood, achieving excellent results. At present, natural wind is popular, and many shops have adopted this effect in decoration. Here are several laws that can be used for reference: generally, bright warm colors such as red, yellow, reddish brown and gold can be used to match warmer neutral colors such as sand, beige and light yellow; Use cool colors such as blue, green and purple to match the cooler neutral colors such as dark blue gray and grayish white. 4. Black, white, gray and cool colors Many shops do their best in decoration in order to highlight their own clothing characteristics, and only use black, white and gray to decorate. The combination of black-and-white and gray can show outstanding effects, such as black-and-white floor tiles, but achromatic color's color scheme is easy to appear stiff and cold, so natural elements such as wood color can be added in the room to soften the overall effect, or warm colors with strong contrast such as red can be selected to weaken the original cold and hard effect. It is best to avoid using pure white in the room, which will appear cold and hard. It is best to choose a white tone that looks comfortable and contains a small amount of light color.