Debt-ridden, later made a bank investment and earned10 billion. Then a giant. 3. Case summary: Successful people in the workplace are more likely to succeed in starting a second business. Zhao Shen, 58, is the former general manager of Yoshinoya. He started his business at the age of 55 and founded Hehegu Catering Co., Ltd. Now he has 10 stores. Chen Ajiao has been engaged in the communication industry for more than 20 years, and served as the chairman and CEO of an American multinational company in China. From June, 5438 to October, 2005, Han Wei Communication Group was founded, with a turnover of 400 million, mainly engaged in advertising, marketing and consulting services. Gu Yongqiang served as the chief operating officer of Sohu Company in 20001year, and founded He Yi Network Technology Co., Ltd. in June 2005 +0 1 year, successfully launching Youku brand. Li Zhiheng 1996 founded Dynamic Media, and its performance increased from less than 500 million yuan to 6 billion yuan in 9 years. After retiring from Dynamic Media in 2005, he founded Lisi Investment Group. ..... At the first China Entrepreneurship New Year Summit held a few days ago, I saw that all the guests present were examples of successful people in the workplace starting their own businesses again. An insider lamented to reporters that if they choose to start a business again with reason and wisdom, their chances of success are much higher than those of young people who start a business for the first time. So, what prompted these successful people who have been able to support themselves for a long time to choose to start a business again? Some people say that it is dream-driven, some people are trying to get rid of the position of bondage, and some people are trying to keep the passion of starting a business. Although the reasons are different, they all achieved the same result, that is, the success of the second venture. Dream-driven "I don't want to be lonely after retirement, so I continue to look for business opportunities." As a result, I found a department store, and I can also set up membership stores and clubs in the world. It is such a store between high-end department stores and OUTLETS (outlets are Chinese transliteration of English "outlets", meaning "brand discounts and factory direct sales", which was first born in the United States and has a history of 100 years-editor's note). Wan is the general manager of Lufthansa Henderson Hotel. Before running the famous Lufthansa Henderson brand club, he had worked in the commercial field for more than 40 years. She is the "Kaicheng" veteran of Beijing Lufthansa Mall, and has successfully run Lufthansa Friendship Mall, Lufthansa Outlets and Jinyuan New Lufthansa Mall. As early as China entered the early stage of market economy, Wan was keenly aware that some people who get rich first must have a certain demand for high-end department stores, so at 199 1, she participated in the preparatory work for Yansha Mall. In 2000, Wan discovered "Outlets" in America. I found that some rich people pay attention to famous brands and decent clothes instead of fashion. Since there are potential consumer groups, I believe as long as they can study them.