News: Compared with the 4050 unemployed and retirees in society, college students' entrepreneurship still has its own characteristics. Sun Tzu's Art of War said: "Know yourself and know yourself, and you will be invincible." Only when college students deeply understand their own strengths and weaknesses can they accurately locate entrepreneurship on the basis of fostering strengths and avoiding weaknesses.
Advantages of college students' entrepreneurship
We found that college students generally have the following advantages:
(1) has a bachelor's or graduate education, has a good understanding of things, and some things are easier to understand;
(2) Strong ability to learn knowledge independently;
(3) accepting new things quickly, even being the leader of the trend;
(4) Thinking is generally active, no matter whether you dare to do it or at least dare to think about it;
(5) Strong application ability of 5)IT technology, able to search a large amount of information on the Internet;
(6) Self-confidence and passion to do what you are looking for;
(7) Young and energetic, so there is a saying that "youth is the greatest capital";
(8) Unmarried college students have no family burden for the time being, and starting a business is likely to be supported by their families or families.
The disadvantages of college students' entrepreneurship
Needless to say, college students may still have some shortcomings:
(1) Lack of social experience and professional experience, especially interpersonal relationships and business networks;
(2) Lack of entrepreneurial projects with real business prospects, and many entrepreneurial ideas can't stand the test of the market;
(3) Lack of commercial credit, which leads to difficulties in financing and borrowing.
(4) Like to talk on paper, the idea of starting a business is too big and unreasonable, and the market forecast is generally too optimistic;
(5) Have a high eye but a low hand, aim high, and look down on petty profits. What is often talked about is "the first bucket of gold" instead of earning "the first penny"
(6) Independent personality has not been fully formed, lacking a sense of responsibility for society and individuals, and even having the idea of continuing to rely on parents to make a living after graduation;
(7) Poor psychological endurance, giving up when encountering setbacks. Some students heard that it was difficult to start a business in the early stage and gave up easily without trying;
(8) In the whole social, cultural and commercial communication, young people are often distrusted. As the saying goes, "no hair on your mouth and no practical work" is not conducive to young people's entrepreneurship.
Accurately grasp the characteristics of their own entrepreneurship
The above is a statistical analysis of the advantages and disadvantages of college students' entrepreneurship. In fact, every college student's situation is very different, so you need to know yourself.
Here is a SWOT analysis tool. College students write their strengths, weaknesses, development opportunities, challenges or threats in a square, and list the main 4-5 items for each factor.
For example, an A student thinks that his advantages are: family business, contact with parents since childhood, and strong interest in entrepreneurship; After several years of work-study program, I have also accumulated some practical experience; I have worked as a class cadre, and my organizational and leadership skills have been exercised; Several friends have been starting businesses for some time and basically have a running-in team; The product is unique and competitive in the market.
A B students think that their shortcomings are: introverted, it is difficult to deal with people; The family comes from a poor peasant family and has no financial support. They expect to pay off their education loans after graduation. Without a team, you may have to fight alone; Serious lack of social experience; Products that are ready to start a business are expensive and have to be processed by others.
A C student thinks that the opportunities are: the establishment of college students' venture capital fund, their own scientific and technological projects can be declared and tried, and they are strongly recommended by their tutors; At present, the sudden changes in the domestic market have created a huge demand that is beneficial to ourselves; Some enterprises are negotiating with us, and some have the prospect of signing contracts; The government's circular economy encouragement policy is even more good news.
A D student thinks that the challenge of starting a business is: the market competition is not standardized, counterfeiting is prevalent, and his own real things cannot be sold; Now the rents of shops in Shanghai are getting higher and higher, and the hard-earned profits are getting lower and lower; The consumption trend changes quickly, so I may not be able to keep up with the trend.
On the basis of the above SWOT analysis, college students can make full use of their advantages, make up for their disadvantages, overcome threats, avoid risks, seize opportunities, meet challenges, and make their business plans more realistic and have a better chance of winning.
Find the "foothold" and four directions of college students' entrepreneurship
Although there are unlimited business opportunities in the current entrepreneurial market, it is not "peanut duran" for college entrepreneurs with limited capital, ability and experience. In this case, college students can only find a "foothold" according to their own characteristics in order to find a new world that really suits them.
Direction 1: high-tech field
College students who are at the forefront of high technology have the advantage of getting the moon first in this field. The success of college students' entrepreneurial enterprises such as "Easy Ark" and "Shimeile" benefits from the technological advantages of entrepreneurs. However, not all college students are suitable for starting businesses in high-tech fields. Generally speaking, college students with profound technical skills and excellent academic performance can be sure to win. College students who are interested in starting a business in this field can actively participate in various entrepreneurial competitions, get the opportunity to stand out and attract venture capital.
Recommended business opportunities: software development, webpage production, network service, mobile game development, etc.
Direction 2: the field of intellectual services
Intelligence is the capital for college students to start a business, and college students can start a business in the field of intellectual services with peace of mind. For example, in the field of family education, it is very suitable for college students to start businesses. On the one hand, it is the traditional channel for college students to work and study, and has accumulated rich experience; On the other hand, college students can make full use of the educational resources of colleges and universities, and it is easier to earn the "first bucket of gold". This kind of intellectual service entrepreneurship project has low cost, and a desk can be opened with a phone.
Recommended business opportunities: tutor, tutor intermediary, design studio, translation firm, etc.
Direction 3: Join the chain field.
Statistics show that in the same business field, the success rate of individual entrepreneurship is less than 20%, while those who devote themselves to entrepreneurship are as high as 80%. For college students with limited entrepreneurial resources, with the help of the brand, technology, marketing and equipment advantages of franchise chains, they can start businesses with less investment and lower threshold. However, franchise chain is not "zero risk". In the mixed market, college students are inexperienced, so they should pay more attention to avoiding risks when choosing joining projects. Generally speaking, college entrepreneurs have weak financial strength and are suitable for joining projects with low start-up capital and low staffing requirements, and it is appropriate to start with small business; In addition, it is best to choose a mature brand that has been operating for more than 5 years and has more than 10 franchise stores.
Recommended business opportunities: fast food industry, domestic service, small supermarket on campus, digital express printing station, etc.
Direction 4: Open a shop.
On the one hand, college students can make full use of college student customer resources; On the other hand, it is easier to get started because you are familiar with the consumption habits of your peers. It is precisely because of taking the "student route" that we should rely on cheap and good quality to attract customers. In addition, due to the limited funds of college students, it is impossible to choose to open a store in a prosperous area, so the promotion work is particularly important, and it is necessary to often post advertisements on campus or organize activities with associations to be widely known.