Since ancient times, heroes have appeared in Jingchu, not just on the battlefield?
Li Jie's first impression is: gentle and humble but not blindly obedient, confident and brave but not radical. For this reason, he has always been modest and prudent, not arrogant and impetuous, stepping over the bumpy road step by step, chasing and building his own dreams, and interpreting and highlighting the value of life with entrepreneurial actions. Only if you are not arrogant can you learn from others. By combing Li Jie's entrepreneurial course, we can easily find that he is very good at changing his vision and thinking. From throwing a pen into the army to starting a business, his gorgeous turn is intriguing.
Li Jie 1980 was born in Hubei, China. When studying, Li Jie could have chosen to go to colleges and universities for further study, but he firmly chose to put on the military uniform of his childhood dream, join the army gloriously, and defend his country. During his two-year military career, he practiced hard and performed well. He was named good soldier for many times and joined the Party with honor. With excellent military literacy, Li Jie was promoted to captain of the first-class tank soldier.
In 2006, Li Jie retired with honor. After retiring from the army, he chose to return to Hubei and devote himself to the torrent of the times in building his hometown. He joined Unicom Branch in Jianli County, China, and started his own business. He subcontracted the Shi Mao business hall of Jianli Unicom, and then set up the joint non-staple food business department in 2009. 20 17, the joint non-staple food business department was upgraded to Hubei xianbi food co., ltd.
"Military career has tempered my strong will and fair style. The military camp honed my strong will, forged my strong execution and taught me to go forward bravely and never give up. These excellent qualities have benefited me for life. " With the excellent style forged in the army and extraordinary sensitivity to market policies, Li Jie took root in the food industry he dreamed of starting and grew up in the sun. Since then, it has forged an indissoluble bond with the food industry for more than ten years.
"The mighty nine factions have flown to China, and they have once again crossed the north and south". Hubei is known as the land of Jingchu and the province of thousands of lakes, and also as the land of plenty. Born in such a "land of plenty" and based on the special complex of the food industry, Li Jie was determined to build a national brand at the beginning of his business and was committed to carrying it forward. This can be seen from the name of "Xianbi Food Company" founded by Li Jie.
The name "fairy pen" comes from a romantic story. Su Shi, a great writer in the Northern Song Dynasty, once wrote a four-line poem "Cold Weapons": "The jade color is evenly rubbed, and the jade oil is light yellow. Sleeping at night knows the weight of spring, and it is flat and beautiful. " The word "fairy pen" in the poem, taken from the first word of the sentence, depicts the exquisite cooking skills of ancient food and vividly depicts the food characteristics of the Chinese nation. Li Jie firmly believes that the ancestors created such wonderful culture and dexterous skills, and the successors have the responsibility and obligation to pass on these national treasures and carry them forward all over the world.
Since its establishment, "Xianbi" company has been adhering to the principle that "people take food as the sky and people respect heaven and earth; The service tenet of "serving customers and people wholeheartedly" has been deeply cultivated in the traditional food industry. At present, Xianbi takes baking snack food supply chain as its main business, mainly serving third-and fourth-grade brand customers. Under the current situation of serious homogenization of products in the industry, we hope to occupy consumers' minds with high-quality products and distinctive brand culture through brand and culture shaping, help customers win word of mouth and stand out in the fierce market competition.
Don't be afraid of clouds covering your eyes.
Food industry is a livelihood industry related to national nutrition and health, a pillar industry of national economy and an eternal sunrise industry. The modernization of traditional food in China is a historical necessity, and the modernization of traditional food in China is the historical mission, challenge and opportunity of our contemporary entrepreneurs!
Li Jie believes that in order to make China's national food industry bigger and stronger, we must first vigorously promote the research and development and industrial upgrading of traditional foods, combine modern food processing industry with traditional foods and formulas, promote the standardization of products and formulas, promote industrial scale, and form a number of products with greater social and economic value; Second, we should promote and guide traditional food from the height of standardization, so that more enterprises can understand and apply standards and improve their food quality and brand strength; Thirdly, the Chinese diet culture needs to be continuously inherited and innovated, and the brand communication power of the traditional diet culture should be strengthened, so as to enhance and continue the sense of the times and vitality of the traditional diet in China.
The road to entrepreneurship, seemingly flat but rugged, is easy but difficult! Like all entrepreneurs, at the beginning of his business, Li Jie also faced a crisis of trust, a crisis of management, and even the survival of the enterprise. "At that time, apart from my parents, almost no one supported me to start a business, with no funds, no team and no resources. In order to win an opportunity, I will try my best to 200%, but in the end there may be no result ... "Recalling those" dark moments "on the road to entrepreneurship, Li Jie felt that these were all tests that entrepreneurs had to face, and also remembered the spirit of" never giving up "that he learned in the army.
Work hard and you will succeed in the end. After years of unremitting efforts, Xianbi Food led by Li Jie has made great progress, and the leader Li Jie has also been recognized by all walks of life. 20 14, Li Jie won the best excellent dealer in China; 20 15 was rated as a model worker in Jingzhou; In 20 18, he won the National Excellent Enterprise Award and appeared in the column of "Craftsman Spirit" of CCTV. 20 19, won the most influential single award in the industry; 20021also won three awards, namely, outstanding practical entrepreneurs in 20021,top ten outstanding entrepreneurs in the food industry and top ten economic news figures in the food and alcohol industry in China. ...
Looking back on the road to entrepreneurship, Li Jie said frankly that thought determines height, action determines success or failure, and attitude determines life. The road to entrepreneurship is often accompanied by uncertainty, but once you have set your own path, you must stick to it. He called on the public to base themselves on certain trial and error space for entrepreneurs. "I also hope that young entrepreneurs will resolutely adjust their strategies according to their own entrepreneurial design, open roads on every mountain, bridge bridges when encountering water, step by step, and step by step."
The initial heart is not dangerous, the quality is ingenious, and the food is safe.
As the saying goes: "People take food as the sky, food safety as the first, safety as the foundation and quality as the root". As the helmsman of Xianbi Company, Li Jie knows that food safety is the lifeline of Xianbi, the foundation of the enterprise, the soul of development, and an important cornerstone for achieving high-quality leap-forward development. As the chairman of the company, Li Jie attaches great importance to the quality and safety of products. In strict accordance with the requirements of China's Food Safety Law and other relevant laws and regulations, he personally led the establishment of a professional quality control team, established a sound product quality and food safety management system, and strictly controlled the quality from the procurement, processing and sales of raw materials to ensure that the whole production process of products was qualified, legal and compliant.
"Our products will eventually enter the mouth of consumers, so there is no room for error. Since the birth of Xianbi for more than ten years, we can proudly say that we have achieved zero customer complaints. I am also confident that this record will always be maintained. " Speaking of quality control, Li Jie's face is full of confidence. His confidence is not groundless. Almost strict quality control and the initial intention of "quality" to respect food safety are the magic weapon for Xianbi to forge ahead, which is also the reason why many large listed companies choose to join hands with Xianbi to become strategic partners.
"Before the product goes on the market, we will conduct internal tests, including asking employees to taste new products. Our employees come from all corners of the country and have different physical qualities, eating habits and taste preferences, which are consistent with the characteristics of consumers. Internal samples can nip in the bud, reduce the probability of adverse reactions such as allergies, and ensure zero mistakes and accidents in food safety. Not only will employees try to taste it, but we will also invite employees' families and children to taste it together and make suggestions on the taste and design of the products. " Li Jie said.
Don't forget your innovative spirit of continuous cultivation and endless grace; Always embrace a warm heart and never forget the feelings of home and country when starting a business. In the process of starting a business, Li Jie always remembers the identity of * * * producing party member and the background color of * * * producing party member. Over the years, he has actively participated in social welfare undertakings, participated in national anti-epidemic and disaster relief, rural revitalization and poverty alleviation for many times, and continued to convey warmth and love to the society. Li Jie won the "Outstanding Contribution Award" in a series of activities celebrating the 70th anniversary of the founding of People's Republic of China (PRC) on 20 19. In 2020, he won the honor of "Outstanding Individual Award for Anti-epidemic" and attended the commendation dinner held in the Great Hall of the People as a representative of outstanding entrepreneurs.
Excellent culture shapes excellent enterprises, and excellent enterprises inherit excellent culture. Over the years, all the "thin people" have built a solid food safety defense line by unremitting quality; With persistence and perseverance, Xianbi Company has won wide acclaim from all walks of life. In the spirit of YEATION's dedication, we created the famous golden signboard of "Xianbi Food". We expect that in the future, under the leadership of Li Jie, Xianbi Food will continue to struggle, grow and sublimate, break the waves in the wave of national food and create a brand-new world.
Over the years, Li Jie has always adhered to his original intention, people-oriented, advancing with the times, knowing and respecting history, and never stopped insisting on self-revolutionary innovation. Respect for heaven, respect for people and respect for cause and effect is committed to building the company into a diversified food culture enterprise with high quality development in the new period.