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Individual entrepreneurship, how should have the awareness and mindset

Because of the severe employment situation in the country, more and more young people are choosing to start their own businesses. College students' entrepreneurship is the mainstream of contemporary university campuses: there are food sales, such as selling fresh fruits on campus, a variety of special snacks; there is also a collection of courier; sales of independent diy trinkets; and there are excellent seniors set up their own office on campus, mainly research VR products. Everyone has a different entrepreneurial direction, and whether the direction is chosen correctly is also an important condition for success. Any innovation and entrepreneurship is worth encouraging, but as entrepreneurs, we should adhere to their own original intention, to maintain enthusiasm for the project, want to become a successful entrepreneur, the following four mindsets should not.

One, three-minute fever, do things halfway.

What makes you enter the army of entrepreneurship? Is to follow the mainstream mentality, may also be the impulse, perhaps only a small number of people do detailed planning before entering this team. Then it is inevitable that many people get bored with what they are doing and this leads to many people giving up. Lack of enthusiasm and expertise in a field is an important reason for the failure of entrepreneurship, entrepreneurship in the middle and late enthusiasm is obviously not as high as in the early stage of the business, which is also because in the process, entrepreneurs encountered the start of the business did not think of the problem, and the ensuing problems beyond the entrepreneur's expectations, so that entrepreneurs lose confidence in the loss of enthusiasm. Therefore, entrepreneurs need to have enough professional knowledge and accept the risk of preparation, entrepreneurship is hard, but at the same time can also gain a lot. Keep enough enthusiasm for the project, in order to make the road farther and farther.

Two, speculation and deception.

As the saying goes, a person is not without integrity. Honesty is the most basic principle of being a human being, if there is deception of others, exaggerating the function of the product, and the actual inconsistency and so on, will let their own projects into the quagmire, and it is difficult to get out. The process of establishing trust between people is difficult, while destroying this trust is very simple. Integrity is the source of survival and development of enterprises and power, the enterprise external honesty and trustworthiness, can form a huge attraction for the enterprise and bring development opportunities. Honesty is responsible for the enterprise, but also for the staff, but also for consumers and the market. Whether it is a large-scale enterprises or a small studio, deception can only bring their own heavy damage.

Three, do not know how to adapt.

In this era of constant technological development, only to keep pace with the times, in order to make the road wider and wider. Ancient and meaningful technology needs to be inherited, but in the age of information technology, the same can be innovative. Transformation is a way to solve the challenges faced by many enterprises, and whether the transformation is successful or not depends on the success or failure of the enterprise. We need to understand the needs of this era, no matter how good your product is, if it is not needed, then it loses its meaning of existence. Entrepreneurs need to understand the needs of their customers and make them their users according to their own development needs. Whether the project can be pushed into the market or not, it needs the support of the majority of consumers. The smartphone market understands the needs of users, and continues to push forward with new and improved features, and consumers are willing to pay for it. The product loses focus, it loses the market.

Four, through bad competition to win the market.

The market won through bad competition, is a kind of victory is not long. The reality is that an idea is very hot and recognized by the market, there will be a lot of people into it. In recent years all kinds of ****shared bicycle enterprises continue to rise, the industry is constantly competing, which also makes many industries under the ****shared bicycle deposit can not be returned, the enterprise faces bankruptcy. Only through the legitimate and reasonable business competition to win the market is a long-lasting victory, but also gained a long-lasting development opportunities.

Entrepreneurship is hard, for an entrepreneur to choose a suitable and correct direction is a necessary condition for entrepreneurial success. Having the necessary professional knowledge can make the direction of entrepreneurship broader, honesty is the driving force to promote the development of the enterprise, to push the innovation can get a larger market, the legitimate business competition is the key to win the market. Entrepreneurship is a challenge and opportunity coexist, in order to make the business can be longer to maintain the vitality of the above mentality must not.