Aunt pancake is 30,000 yuan a month, which sounds like a very considerable income, but when you think about it, a pancake costs 3 yuan a day, 330 yuan a day, and 27.5 yuan every two minutes for 12 hours a day, which is almost the limit of a pancake aunt. If you want to increase it again, you can only increase the price, but increase the sales volume.

Therefore, for most entrepreneurs, low-cost small-scale catering entrepreneurship can quickly earn the first bucket of gold, but for long-term development, it is recommended to choose more potential entrepreneurial projects, such as social e-commerce.

Social e-commerce is handed over to pancake aunt, and there is no rent and labor cost, which is a small business.

Wu Xiaobo Channel once emphasized the phenomenon of "consumption upgrading" in the New Middle Class Report. The report predicts that by 2020, 8 1% of China's total consumption growth will come from the middle class. These new middle classes have more and more consumption demands and higher requirements. Price is no longer the most important factor in their perception. Without good quality and service products, these "picky" consumers will never be easy.

We can see that in terms of price, traditional e-commerce can be described as "cheap" compared with physical stores. In order to compete for market share, many e-commerce companies do not hesitate to fight the price war, and the price is unimaginable. While pursuing meager interests and market share, they have abandoned the essential attributes of commodities;

In terms of training: the lack of supporting facilities for traditional e-commerce is particularly serious, and even a training mechanism has never been established. A large number of non-professional e-commerce entrepreneurs and practitioners are flooding the e-commerce platform, which is not only mixed, but also greatly reduces the quality of service;

In the market competition, in order to gain more profits and seize the market, individual e-commerce entrepreneurs compete maliciously, and dishonest behaviors such as fake auctions, fake comments, and brushing bills occur frequently. What's more, they are harassed and threatened by words because of consumers' bad reviews, which greatly reduces consumers' shopping experience.

As a result, social e-commerce came into being.

At the moment of "Internet of Everything", the consumption pattern is from point to surface, and people are no longer satisfied with a single purchase method. Therefore, when you adopt interpersonal interaction, provide personalized and temperature-sensitive services, plug in the technical wings of mobile Internet for retail, seize personalized and differentiated needs through social user services, and conduct precise marketing, you can realize your entrepreneurial dream.