Best: <; Nongfu Spring > Copywriting: "Nongfu Spring is a little sweet!" Reason: The purified water market in those days was divided by two purified water manufacturers in China, one was Robust and the other was Wahaha! Robust even put forward the concept of "26-layer purification". If Nongfu Spring wants to occupy the market, we must find out their differences, but there is not much difference in quality and price between pure water. Nongfu Spring is the opposite, and accurate market positioning, you can purify the water to absolute purity, so it must be tasteless, so my Nongfu Spring is a little sweet, so such a sweet Nongfu Spring gang will make drinks for the Beijing Olympic Games. Red Bull Functional Beverage > Copywriter: thirsty, tired, drink Red Bull. Reason: Red Bull has always been a functional drink of an internationally renowned brand, but its positioning was not up to standard when it entered the China market. First of all, it didn't have a deep understanding of the China market at that time. Just saying that there is nothing wrong with the copywriter itself, because it is a functional drink, it is really good to drink Red Bull when you are thirsty and tired, but his next advertisement came out, and he didn't know where to find such an actor. His face was thin after the fiasco. After drinking a bottle of red bull, I became refreshed, and then I said that I was thirsty and tired. In fact, the image of China people was not like this at that time. And I don't have to drink red bull when I was thirsty and tired. When you buy red bull, I think of that woman like Bai Gujing. Who can drink his drink ... So the product is good and the positioning should be accurate!

hope to adopt.