According to the customer's corporate culture and marketing strategy, graphic designers rationally arrange the three composition relationships of picture album (printed matter) and the visual relationship of picture elements, so as to achieve the purpose of promoting corporate brands and products. Album is one of the advertising media for enterprises to promote their own culture and product characteristics. It is a business card of an enterprise and belongs to printed matter. The content includes the general situation of product shape, size, material and model, or a series of general situations of enterprise development, management, decision-making and production. There are many kinds of picture books. Depending on the thickness of the classification, there may be hundreds of different types of picture books. Here, the design types of 14 album are sorted out from the perspective of industry. Celebration album: It embodies the concepts of celebration, reunion, optimism and nostalgia.

Enterprise Annual Report: In view of the overall presentation of enterprise workflow this year, design is generally a big scene to show memorabilia, which generally requires designers to have a profound cultural background. Sports picture books: Fashionable, dynamic and convenient are the characteristics of this industry. According to different industries, the performance is slightly different. Company photo album: reflects the internal situation of the company, and the design requirements are relatively calm. Hospital picture books: stable, generous, safe and healthy, giving people a sense of harmony and trust, and the design style requires the public to live. Drug picture book: It has a unique design and is used in hospitals according to consumers (such as deans, doctors, nurses, etc.). ); For pharmacies (consumers are hospital administrators, shopping guides, in-store doctors, etc.). ). The design style should be adjusted accordingly for different purposes. Medical device picture book: reflect the functions and advantages of the product from its own performance, and then convey the product information to consumers.