At first, Modern China Tea Shop planned to leave Shenzhen at the end of June, because it was a pop-up shop, but it was only planned to open for more than two months, and then the enthusiasm of consumers was postponed to September. Modern China Tea Shop, which has been open for more than five months, has become a "slow flash shop".
During the operation in Shenzhen, there were too many people queuing at the scene, so scalper purchasing appeared. The original intention of modern China tea shop was small profits but quick turnover, and as a result, scalpers got high prices in 600 yuan. Many people have been disappointed with the modern China milk tea shop, because there are too many people waiting in line and the price of milk tea is too high.
After five months' trial in Shenzhen, the owner of modern China tea shop realized something. He said: there is no plan to enter the front line for the time being. At present, we should mainly do a good job in the local market in Changsha and continue to open hundreds of stores in Changsha. It's not that I don't want to go out, but that I will die if I go out, "said Lu Liang, founder of Modern China Tea Shop.
Tea shops in modern China have always been cautious. At present, tea shops in modern China are mainly concentrated in Changsha. Besides Changsha, only Wuhan and Changde have stores. I only tried this method in Shenzhen this time, and I may try it in other second-tier cities in the future.
No: This is a typical case of brand upgrade failure. It is often difficult to upgrade a brand, but it is accidentally dropped when it is downgraded. It is difficult for third-tier brands to impact first-tier cities.
Because no one keeps asking people to line up to advertise.
Oh, nothing. Only the founder Lvliang's business style is cautious.
This guy always said, don't take the bonus given by the times as your own credit, or the modern China tea shop will be the next dead internet celebrity.
Shenzhen market, according to this report, should have some conflicts with Wen Heyou in business philosophy. It has nothing to do with what traffic is cut off and network celebrities turn black.
Even after closing time, the business of modern China tea shops is still very good. I was not forced to quit.
Perhaps, they have realized that this psychology of queuing for an hour to drink a cup of tea is not in line with their expected income and will bring harm to their brand, so they take the initiative to transform.
Last time I was in Changsha, I bought a cup of tea and spent about 2 minutes. The salesgirl Amway bought two boxes of scented tea.
Tea pills are not high-end products, and a cup of tea is not good for him.
Like Changsha, it's everywhere. If you are in a good mood, you will line up for a drink for ten minutes. It's a little expensive, but the atmosphere makes me feel worthwhile and suitable.
Well, it belongs to the business philosophy of a China entrepreneur.
For tea shops in Changsha and modern China, there are a lot of sprayers on the Internet. I wonder where Changsha offended them. Anyway, things related to Changsha have been belittled by them, but they just can't hide from Changsha.
As soon as this question and answer comes out, I estimate that many people will say that the modern China tea shop can't survive and will close down! I wonder how dark these people are!
In April this year, Shenzhen Wenheyou officially opened in Shenzhen. This is the first time that Wenheyou, a well-known catering brand in Hunan, has opened a shop outside the province. As a well-known tea brand in Changsha, Modern China Tea Shop decided to open a pop-up store in Shenzhen in order to support Wen Heyou to leave Changsha, and plans to close it at the end of June. Due to the enthusiasm of Shenzhen citizens, the evacuation was postponed.
On September 15, Modern China Tea Shop officially closed down, not because of poor business, but because it had successfully completed its original marketing and brand export tasks. The so-called pop-up shops are fast-moving and fast-flashing. At present, the person in charge of the modern China tea shop also said that he has no idea of entering the first-tier cities for the time being.
Modern China Tea Shop, as a kind of tea with China characteristics, has a top flow and has even become a beautiful business card in Changsha. Any troubles about modern China tea shops will be searched immediately. No matter how some people with ulterior motives belittle it, there are still long queues in front of modern China tea shops every day. Don't you find it irritating? [Yi tooth] [Yi tooth] [Yi tooth]
Because Shenzhen and Changsha in Hunan are different cities. Life in Shenzhen is very fast, not as leisurely as Changsha, Hunan. Waiting in line for a cup of milk tea for two or three hours, Changsha is a typical consumer city with many students and likes to join in the fun.
Therefore, the opening of modern China tea shop in Shenzhen is doomed to failure.
Things are rare, you only need to harvest once, and you can easily earn tens of millions.
Shenzhen Wenheyou went once and will never go again. It is nostalgia! Children don't like it at all. They have not experienced that era. They prefer to go to spacious and bright places.
Wen Heyou in the movie building can no longer see the people in line.
I never liked that kind of fun.