In view of the unique geographical location and great influence of the Bird's Nest, the National Stadium Co., Ltd. has determined the orientation of the future post-game operation of the Bird's Nest, which is basically to achieve social welfare and social benefits and sustainable development.
According to this idea, the future operation direction of the "Bird's Nest" after the Olympic Games can be divided into four aspects. One is to appreciate the architectural beauty of the "Bird's Nest" and feel the glorious spiritual hall of the Beijing Olympic Games. In the process of construction, the concept of "green, scientific and humanistic" has been fully implemented. The grand opening ceremony of the Beijing Olympic Games left an indelible impression on people all over the world. Its unique architectural appearance gives people a strong visual impact and aesthetic feeling. The "Bird's Nest" has become a spiritual hall. People can appreciate the beauty of the building itself and the beauty created by the builders' labor, and feel the brilliant experience of the Beijing Olympic Games.
The second is a first-class venue for hosting top international events. As the main stadium of Beijing Olympic Games, its function has already met the demand of hosting top international events, and it keeps its function and status of hosting top international events at any time, which reflects the indisputable position of the super-class main stadium. For example, the Italian Super Cup football match held on August 8 this year achieved both economic and social benefits.
The third is the first-class venue for holding large-scale cultural performances. The "Bird's Nest" can give full play to its advanced functions in many aspects, such as scale, audio and lighting equipment, architectural acoustics and visual design, and facilities for the opening and closing ceremonies of the Olympic Games, such as ground and overhead equipment. As a supporting facility for large-scale cultural performances, it will become a first-class venue that can undertake large-scale cultural performances.
Fourthly, through gradual transformation and development, fully tap the commercial, exhibition and communication functions of the "Bird's Nest" and gradually become a large-scale comprehensive international sports and cultural exchange and exhibition center integrating sports competitions, cultural performances, exhibition services, catering, tourism, shopping and leisure.
It is understood that the "Bird's Nest" will show the magnificent momentum of the building, the extraordinary features of the exquisite architecture of the "Bird's Nest", reflect the architectural quality and the spirit of the times, lead and innovate the trend of the times, and become a national image symbol in people's minds. The commercial development of "Bird's Nest" aims at appealing to both refined and popular tastes and provides a comprehensive cultural and sports center for all walks of life.