In the summer of 2020 when the ground stall economy rushed to the top of the list of topics, I followed the trend and set up a stall to buy some gadgets, 15 days earned 1k. Although the money is not much, but the process can still summarize some experience to share, I hope to help you ready to go to the stall.
The stall called trafficking cute
SelectionThe first thing is to determine what they want to sell, if not a first-hand source, the need to follow me from the 1688 into the goods, my experience is:
1. Select novelty products.
Consumption of the ground is almost always impulse spending, the more novelty the more attractive.
The bubble machine in early June there are still people to buy, in July the bubble machine almost completely lost heat, together with the stalls of the bubble machine no one asked for.
I was one of the first to sell mosquito repellent bracelets at the night market, and the first time I tested the waters by getting 10 of them, I sold 7 on the first day. Then I got 30 more, but I didn't go to the stall for a week because of something, and when I went back, mosquito repellent bracelets were very common, and the advantage of my product was weakened.
2. Choose a product with a large profit margin.
Also take the bubble machine, hot when the basic take price of 14, generally sell 25, profits are not up to 100%, lost the advantage of the stalls.
Mosquito repellent bracelets I am 2 into the average transaction price of 10 dollars. This kind of single product pressure model less, even if the profit is not high, but the thought of profit margin is still very happy.
Similar products are night light, sunscreen ice sleeve, pinch music, colon hair ring, jitterbug yellow duck
3.
Things that light up at night are really appealing, and kids' eyes glaze over when they see a nightlight, and then parents shell out money.
If the product does not glow then buy a string of lights, my string of lights Taobao to buy, a small number of purchases of single products Taobao order than 1688 cost-effective.
Site selection
Elect the consumer atmosphere of the region.
I have set up in three places, the park by the lake, A mall next to the open space, B mall planning the night market.
There are a lot of people walking around the lake, but the park is not a place for people to spend their money, so the daily turnover is basically only about 50 dollars.
A mall next to the open space at the beginning of the free stalls, a day seven mosquito repellent bracelets are sold here, but because of the free stalls, so you have to take up space early, and then also began to charge, only once.
B shopping mall planning the night market I went to the most times, set up nine days, the above picture of the stalls is here to shoot.B shopping mall consumption level can probably be benchmarked against the Wanda Joy City a class of shopping malls a lot of food and beverage, upstairs to eat a per capita of 100 + Hai Di Liao, out of the purchase of a dozen dollars of toys, no one will feel expensive. Nearby there are also a lot of residential, eat dinner with children walking a lot of people, the average turnover can reach 100 +. In addition, the mall provides lighting, tables, and tents, so even with a $10 a day management fee, I still think it's the best place to be.
Pricing1. Pricing based on location.
2. Set up a combination of prices to deal with the counter-offer.
To be cheap then buy two. Ice sleeves are $10 for one pair, 18 for two; colon hair bands are $5 for one, $8 for two, mosquito repellent bracelets are 12 for one, 20 for two. This takes care of people who try to counter-offer and works out the money faster. If you get someone who is adamant about buying just one and still wants to counter-offer then give a little something, I usually give a pinch and pinch, which costs less than 30 cents.
3. The person who meets the counteroffer should gently refuse
The person who just started to set up the stall is inexperienced, and the person who pays the counteroffer is very angry, and the person who refuses to be too strong results in the person who doesn't buy it. The refusal must be refused, to sincerely look at the other side and say: my pricing really has been very low, the whole street is not cheaper than my things.
TimingOnly pose at peak crowd hours.
If you're like me and you're just trying to have fun and make a little bit of pocket money, then don't do it for too long or you won't have the energy to go to work the next day.
The target group of my booth is mainly children, and I usually leave the booth at 7:00 p.m. and close it at 9:00 p.m. After 9:00 p.m., the children go home, so it doesn't make much sense to spend any more time there. Even so, together with the time spent on transportation, it takes more than three hours to set up a stall, which is still quite hard. You should be able to set up a stall within your own capacity, so as not to interfere with your normal life.
Some details
1. The iPad is a great idea for making light boards, and you can find related apps in the App Store by searching for light boards
2. It's not a bad way to bond as a couple.
3. Don't be anxious if business is bad one day, because you might pick up money on the way home.
4. Selling your favorite things is easier to sell.
5. If there is a tendency of rain don't go to the stall, even if there is no rain no one will go out.
Summary
Setting up a stall may seem simple, but trying to run a good business is not much easier than opening a store. And regular stalls require a relatively large investment in time and energy. Therefore, people like me who are playing with the ticket to set up stalls are better not to take the stall as a means of making money. If you take it as an experience, a socialization, a market observation, the process will be much easier and happier.