With the upgrading of consumption and the intensification of market competition, the decoration of shopping malls has become an important work that businesses are scrambling to invest. In Hefei, the decoration of shopping malls has attracted much attention, because Hefei, as the capital city of Anhui Province, has always been the weather vane of the province. Therefore, how to build a fashionable, comfortable and attractive shopping center has become the common goal of Hefei merchants.

First, the significance of shopping mall decoration

The significance of mall decoration lies in creating a shopping environment with brand image, attraction and comfort through planning, design and decoration of the interior space of the mall, so as to enhance the brand value and attraction of the mall and attract more consumers to shop.

Second, the steps of shopping mall decoration

1. Determine the goal and orientation of mall decoration.

The goal and orientation of shopping mall decoration is an important premise and core of shopping mall decoration. Merchants need to determine the style, color, materials and other requirements of mall decoration according to the positioning and goals of the mall.

2. Planning and design of mall decoration

The planning and design of shopping mall decoration is the key link of shopping mall decoration. Merchants need to design space planning, functional layout, color matching, material selection and other aspects according to the characteristics and goals of shopping malls to create a brand image, attractive and comfortable shopping environment.

3. Shopping mall decoration construction and acceptance

Shopping mall decoration construction acceptance is the last step of shopping mall decoration, which requires merchants to carry out construction acceptance according to the design scheme to ensure the quality and effect of shopping mall decoration.

Third, the characteristics of Hefei shopping mall decoration

1. The decoration of Hefei Shopping Mall pays attention to fashion sense and comfort.

The decoration of Hefei shopping mall pays attention to fashion sense and comfort, and creates a brand image, attractive and comfortable shopping environment to attract more consumers to shop.

2. The decoration of Hefei shopping mall pays attention to cultural integration.

The decoration of Hefei shopping mall pays attention to cultural integration, integrating Hefei's regional culture, historical culture and modern culture to create a shopping environment with regional characteristics and cultural connotations.

3. The decoration of Hefei shopping mall pays attention to brand image.

The decoration of Hefei shopping mall pays attention to brand image. Through the design and layout of shopping mall decoration, we can create a shopping environment with brand image and attractiveness, thus enhancing the brand value and attractiveness of shopping malls.

Four, Hefei shopping mall decoration case

1. Hefei Vientiane City

Hefei Vientiane City is a large shopping center in Hefei. Its mall decoration is characterized by fashion sense and comfort. Through the collocation of lighting, color and materials, we can create a shopping environment with brand image, attraction and comfort.

2. Hefei Yintai City

Hefei Yintai City is a large-scale commercial complex integrating shopping, catering and entertainment. Its shopping mall decoration pays attention to the integration of brand image and culture, and integrates Hefei's regional culture, historical culture and modern culture to create a shopping environment with regional characteristics and cultural connotations.