I want to be a friend who runs a small shop and a small company.
At any time, we don't need to read the distant business ideas and words taking Procter & Gamble, Wal-Mart and Li Ka-shing as cases. We may only need to learn from Chaoshan people around us who have successfully started a business, while Wenzhou people can learn a few tricks and imitate a few business skills, so it is possible to succeed in starting a business. As long as you try to figure out and hone according to the following standards, you can have plenty of food and clothing for a lifetime.
Business should expose its ugly side. If you want to be a businessman, you should hide your elegant taste, nobility and kindness in your personal life, because doing business itself is very vulgar and has nothing to do with elegance. Since ancient times, businessmen have been equated with profiteers: paying attention to profits, ignoring separation and calculating profits. On the other hand, these are the basic qualities that small enterprises need most. To do small business, you only need to stick to your conscience and obey the law. Everything must be based on the highest principle: including making friends with real businessmen. If this person can't bring you business benefits, don't associate. If you can't bring immediate benefits to yourself, don't waste energy and time doing it.
I always feel that most successful business cases in books and online are whitewashed false cases, and most of them have no real reference value to imitate. In particular, the cases and experiences written by journalists, planning companies and other literati often ignore the essential part of the most valuable reference for business (because they are a group of people who don't know how to do business, generally speaking, the literati temperament is often the biggest natural enemy of business). I think only those who have seen and experienced the examples around them are valuable. The cases around us are often much more real than those elusive and illusory wealth myth cases seen in books. This time I will tear off the mask of hypocrisy and show you naked business rules.
Therefore, I think the criteria I summarized below are more pragmatic, especially when many white-collar friends are hesitant to work or start their own businesses, and are not sure whether they are business materials. The following standards just give you a good reference. Some seemingly negative and derogatory adjectives in the following standards should be treated from a neutral point of view. ) you can refer to scoring yourself to see if you are a qualified businessman or have the potential quality to do business:
1, computing power (20 points)
Computing ability is the most basic ability for a person to do business. Computing power is more than just computing power. It is normal for a doctor of computer science or mathematics to often fail to calculate an uneducated but experienced businessman in a shopping mall.
Although computing ability is first of all sensitive to numbers and mental arithmetic, this ability is basically not closely related to cultural quality and mathematical ability. Small business is usually done by phone and at the dinner table. Sometimes when a partner makes an offer, you should be able to quickly judge whether it is beneficial to you, and the counter-offer is reasonable and acceptable to the other party, so as to make a business. If you say I have to think about it or take out my calculator and press it, you will lose more than half of your business opportunities.
The essence of doing business is to buy low and sell high. A person who can't calculate his own cost (buy low) and raise his own business price (sell high) by calculation basically has no chance to do business.
I personally experienced the calculation of quotation, and several examples left a deep impression on me: a few years ago, I worked as a real estate planner for a small builder who just started to do county-level real estate business. When doing market research, I met a boss who didn't graduate from elementary school and repaired cars. He wants to buy our planned plot 1.6% of commercial land, and let us quote on the spot. Originally a simple math problem, even junior high school students can calculate it by cutting two connected small rectangular pieces of land from a rectangular piece of land. However, due to the different values of each side involved, the area value of the land facing the street and the land not facing the street is different, and the land value of the intersection is also different. We should also consider various transfer costs and the advantages and disadvantages of the whole real estate project.
The simple calculation problem suddenly became complicated. My partner and I spent a whole day studying in two universities before we worked out the quotation. We called the boss for instructions. He pondered it, gave a most reasonable but commercial algorithm, and quoted a reasonable price, taking into account many factors such as tax and public relations cost, which was roughly consistent with the price quoted by the car repair boss and us. Two years later, the contractor has become a real estate billionaire in Jiangxi, and the mechanic has also become the tens of millions of bosses of the largest auto repair shop in yugan county, Jiangxi.
Another time, we planned a recruitment website, cooperated with the largest on-site job fair in China in all directions, and recruited the largest newspaper in the south. Three companies cooperated to jointly sell a recruitment product. Due to the interests of the three parties, the salesman's commission, the price of competitors and many other factors, the job fair is just around the corner and time is pressing. We senior white-collar workers worked overtime all night to consider various factors before working out the quotation. The next day, we talked with the boss of the job fair ambitiously (he knew about this cooperation plan for the first time), and he quoted a price acceptable to all three parties without thinking, and proved that the quotations of our foreign masters and university students were wrong and unreasonable.
So sometimes we have to be unconvinced: the boss is the boss, and part-time job is part-time. Even if you are the president of a multinational company, because you are a part-time job, your computing power may not be as good as that of a street vendor.
The essence of the success of Shanghai taxi drivers with MBA thinking mode popular on the Internet recently is their computing ability: calculating time cost, waiting opportunity cost, gasoline cost and calculating different groups of people.
A person who can't calculate, doesn't want to calculate, can't calculate, such as playing cards and counting cards, I still advise you not to work or start a business.
2. Drilling capacity: (20 points)
The ability to make a living may make a person earn more money in business than the ability to calculate.
Even a person can succeed as long as he has extraordinary single ability to drill, regardless of other abilities.
It turned out that after the acquisition of Meiyuanchun Company, a famous domestic health care product, most managers of more than 30 branches, including me, resigned and started businesses, but in the end only 1 person succeeded in starting a business. Later, we got together and said that he was too strong to make a living, and it was impossible to do business without success. For example, when he works as a drug agent, he gets any generic drugs. He can know what ingredients are made of, what is the cost per gram, what paper is used to print the box, what is the cost, how many such medicines are available in China, and how each manufacturer operates them.
There is a bed at the back of his office, and he is immersed in business all day, and enjoys it (business people must be full of energy). I once saw with my own eyes that he wanted to print posters for publicity, and the printing cost was 2000 yuan. He took pains to find quotations from 10 printing houses, and finally reduced the price to 1500 yuan for printing. Moreover, every professional in a printing factory can only talk about students who can do printing knowledge in front of him. In order to reduce his publicity cost, he studied every link of printing. And every penny saved by doing small business is a profit. Others around him can only sigh when they talk about him, thinking that people should make money.
The ability to earn money is not only manifested in business. It can be said that most people who can be promoted in China are excellent job seekers, which is the result of deliberately improving their positive performance and negative job opportunities.
You might say my own business, my hard-earned money. Of course I am willing to go deep into business, but are you capable of doing so?
3, tossing ability (20 points)
I have observed people around me who have successfully made money in business.
It is found that no one makes money the first time he does business, and it usually takes two failures to develop, because business ability is not learned from books, and often needs to be experienced by himself. Experience is very important. An ordinary person will not know what business is like until he has experienced two failures.
Whether you can afford it or not is really an ability. The above-mentioned friend who succeeded in business around me lost all his money in environmental protection business for the first time, became a health care agent in debt for the second time, and succeeded in becoming a drug agent for the third time.
Mr. Chen Jugeng, the former boss of Meiyuanchun who started the company with me later, is a famous entrepreneur in China. Since I started my business with him 1 year, and observed him closely, I deeply know that people who can start a business can really do sth over and over again: he made Meiyuanchun, a county-level enterprise, to a scale of 300 million, and later sold it to Hai Yin Group, and later founded Meiyuanchun cosmetics, and then sold it to Hengan Group, and once again bought Meiyuanchun as the general manager on behalf of Rundu Group. An entrepreneurial businessman should be able to toss, be good at tossing, and even take the initiative to toss in some good cases.
If you can't afford to borrow money everywhere, be chased everywhere, despair and persistence after failure, I advise you not to start a business. People who are good at tossing will eventually make money in business.
4. Ability acquisition (10 score)
It is often not talented professionals who make money in business.
Often people who can handle big things and small things; Doing any business in China has to face many things, and the boss has to deal with them himself. No matter how good a startup project is, people who can't allocate resources and deal with related resources can't make you money.
What impressed me the most was a detail when Yu, the founder of New Oriental School, started his business: when he just started an English training class, he was caught handing out leaflets and was fined by people from the Industrial and Commercial Bureau. Later, someone found the relevant industrial and commercial leaders through contacts, but when one of his scholars invited people from the industrial and commercial bureau to dinner, he couldn't say a word during the whole meal. He has no social skills at all and is very embarrassed. After this unforgettable blow, he suddenly realized the true meaning of doing business, reinvented himself, turned over a new leaf, changed from a scholar to a businessman who could do anything, and finally achieved a great cause. If you know everything at ordinary times, congratulations, you have the potential to do business.
5. Jianghu ability (10 point)
Successful people in business,
No matter what kind of industry, most of them have some loyal temperament. Because doing business is often a human business, for example, if you purchase goods, people need to pay a 50% deposit. Because you have the ability to meet people in the Jianghu, they may only let you pay a 30% deposit. Because of your loyalty, your business will have an advantage over others.
If you are the boss, your employees may be determined to do it for you with less money because of your temperament. The loyalty of doing small business is also reflected in being able to drink a little wine. Knowing Jianghu also means that you know China's national conditions and the way of the world very well, which means that your vulgar temperament can match small businesses and often serve vulgar people.
If you don't know Jianghu, you are naive, and you are addicted to false stories made up by scholars, companions and family members all day, I also advise you not to do business, don't mix in Jianghu, and just live a simple and simple life.
6. Average ability (10 score)
People who go to work will feel this way.
Why are bosses in the world so stingy, but being stingy is almost a magic weapon for businessmen to succeed. People who don't know how to be stingy in their bones will not get rich in business.
One criterion is: if you shop, if you think everything is cheap, then you are not a businessman with potential for success; If you not only blurt out "too expensive" for everything, but also feel that everything is expensive from the bottom of your heart and you have the impulse to bargain and reduce prices, then you should be ok as a boss. The unremitting pursuit of cost reduction is the characteristic of businessmen, and you should feel that there will always be the lowest cost. This is the attitude that a boss should have. If your boss thinks the price is similar, then your employees will not save you money, and it will be difficult for you to make money.
For small businesses, the money saved is the money earned. We should not only haggle over every ounce, but also always adhere to this principle. As long as you are soft-hearted, you will continue to make profits when negotiating with others in the future until you lose your home.
If you say I don't want to be a mean and calculating person, I advise you not to do business.
7. Practical ability (10)
One should maintain an extremely realistic attitude or a mercenary attitude towards everything in business.
It's also important. Many people hold my ambition or ideal of doing business and generally will not succeed. The sole and ultimate purpose of doing business is to make money. It is immoral for businessmen not to make money. Nowadays, "making money is the greatest virtue" is popular among young people in Japan, which makes people feel that the world is getting worse, but it also reflects the true meaning of doing business from ancient times to the present.
A few years ago, a former boss of mine opened a company, invited me to dinner to talk about his unfulfilled ambitions when he worked in the company, and took out a new business card to tell me the meaning of the company name and logo, and took out a thick package of plans, rules and regulations, indicating his determination to be the most standardized health care product distributor in China. I told him that all you have to do is to consider making thousands of dollars in cash to support the company tomorrow, and talk about it later. He wouldn't listen. As a result, the business failed in less than 1 year, and the debt is still being paid. It can be said that the greater the ambition of an entrepreneur, the faster he will die. All small commercial metropolises with the so-called corporate ambition and mission of "being the best xxx in China" will end in failure. Of course, those successful businessmen will write about their original ambitions, but most of them are not facts, just propaganda.
But people have feelings and dreams, so it is difficult to maintain a realistic and pragmatic alert mentality, which is also a great ability. Many people are naive and ridiculous on the surface, but they are realistic inside. I have met many successful businessmen around me before. Sometimes business is synonymous with reality.
The total score of the above standards is 65,438+000. You see the words "calculating, gaining power, tossing and turning, achieving things, Jianghu, meanness and reality", which is very annoying. Then you have failed, so don't do business (unless you have great talent as a Confucian businessman).
If your score is over 60, you have the potential to do business. The higher the score, the stronger the business ability and the greater the possibility of making money. If your score is below 60, you should be careful to lose money in business.