12580 is a comprehensive information service platform provided by China Mobile for its customers.

All over the country, you can dial 12580 at any time to make inquiries on various types of information such as catering, entertainment, tourism, weather, transportation, and convenience, as well as inquiries and reservations for hotels and air tickets, and the results of the inquiries will be communicated to the customers by voice and text messages, MMS, and other means.

12580 builds a bilateral market between merchants and consumers based on "user segmentation and demand matching, and direct advertising to promote sales", and is committed to providing customers with "expert" information services. Thanks to the adoption of a nationally unified platform and information base, the 12580 service is able to achieve national consistency and cross-regional continuity.

12580 has established a nationwide network of hotel partners, selecting hotels that meet the qualifications and have comparable service quality, and can provide hotel reservation services for users according to the needs of business travelers for hotel accommodation.

Users can get all the services anytime, anywhere by dialing 12580 by phone, and can combine with the positioning function of cell phone to provide the neighboring merchants with matching query and recommendation. At the same time, 12580 also provides MMS magazine "12580 Life Podcast", which leads the trend of life fashion and rich collection of life information, as well as rich subscription service of life information.

Business Features:

1. Exclusively provides free information on more than 5000 hotels.

2, unique hotel MMS service - containing the booking of the hotel panoramic photos, user reviews, features, transportation guide, the surrounding entertainment attractions, etc., and can be sent to the user's cell phone in the form of MMS, for the user's travel to provide more specialized information.

3. The central call center with 1,000 seats provides standardized services from 7 to 24 hours a day.

4, with domestic and foreign major airlines and well-known hotel groups to reach a strategic partnership, to provide you with better service.

5. Enjoy convenient, fast and high-quality air ticket and hotel booking, business travel management and travel and vacation information services through 12580 anytime, anywhere.

Refer to Baidu Encyclopedia-12580 for more details