Responsibilities of Marketing Director

Direct supervisor: general manager of the company

Direct subordinate: regional sales manager, marketing manager

Attending meetings: annual work meeting, marketing work meeting, marketing work review and commendation meeting, and company meetings. New product development seminar

Main responsibilities:

1) Market analysis;

1. market change analysis

2. market share survey

3. competitive environment analysis

4. reasons for success or failure analysis

2) making sales target

1. making product mix plan

2. making sales mix plan

3. making sales target plan

4. Contingency plan for competitive environment change

6. Make expense plan

3. Decide on sales strategy

1. Sales channel strategy

2. Market segmentation strategy

3. Advertising promotion strategy

4. Supporting dealer strategy

4. Organize actions

1. Assign sales targets and tasks in various regions < Distribute advertising and promotion actions

3. Encourage sales staff to fight

4. Evaluate and review subordinates' working ability

5. Appoint and remove sales and marketing managers and assign positions

6. Internal communication, Reasonable requirements for production planning

7. Summary and analysis of sales data

8. Measurement of workload in various regions

5. Benefit planning and fund management

1. Payment recovery management

2. Dispatching and allocation of sales funds

3. Analysis of operating benefits

4. Budget control

5. Fund risk

. Review and compile the work plans of subordinate departments

2. Make sales plans and market analysis reports and submit them to the company for discussion and approval

3. Assign sales tasks

4. Dispatch sales funds

5. Review, Sign contracts with provincial customers

6. Check the working efficiency of subordinate departments

7. Arrange the work of the heads of subordinate departments

8. Visit important customers

9. Inspect the working status of subordinate departments

11. Analyze and reasonably formulate the organizational structure of this department

11. Compile the profit and loss analysis of this department

12. Audit subordinates. People

14. Organize a marketing seminar

15. Approve the use of unplanned funds

16. Supervise and review the corporate asset management and sub-library management of subordinate departments

17. Organize a marketing review and commendation meeting

18. Handle customer disputes

19. Coordinate the work of departments at the same level

21. Review the expenses of subordinate departments. Audit the promotion activities

23. Manage the files of key customers

24. Be responsible for each sales area

25. Examine and approve the advertising promotion distribution plan.