The preparations for the platform construction are various, generally speaking, there are nothing more than five aspects: data, personnel, network, hardware and software. Among them, the demand for network, hardware and software in the third-party platform environment is not obvious, so I won't go into details here, but its role in the construction of enterprise e-commerce websites can never be ignored. 1. data preparation. Data preparation is a big category, which needs to consume certain manpower, material resources and financial resources of enterprises. Its main manifestation is the collection and production of characters and images, which will become an important supporting element of the whole platform. (1) Text collection and production. Simply put, it is to submit enterprise data and product parameters according to the format and specifications provided by the platform. Although it doesn't need too many technical means, the grasp of product parameters should be very accurate. It is best to choose technicians who know the product information to carry out detailed and systematic sorting to avoid the situation that category errors and unprofessional performance affect customers' orders. (2) Image acquisition and production. The biggest drawback of e-commerce lies in the lack of direct sense of customers, and the application of images has greatly reduced this unfavorable factor. However, due to the influence of network and customer factors, the size and definition of image files are poor.

New marketing principles promote the development of enterprises.

E-commerce marketing, food and beverage marketing, construction real estate marketing, consumer goods marketing.

A balance must be found between degrees. Therefore, all major platforms have limited the size of their own uploaded image files. This requires us to present the best results to our customers with limited resources, but it is not easy for our enterprise. For enterprises that already have product manuals, it seems that the situation will be more optimistic, but it is only the transfer of information carriers. For enterprises that have nothing, some preparations still need to be made. First of all, the image acquisition of enterprise products is to take pictures according to the characteristics of products and the surrounding environment. Of course, the shooting of products depends on the industry. Secondly, the image post-processing, the most important work is to add anti-counterfeiting watermark to each product, in order to maximize the protection of enterprise product information, but also has the role of publicity. Of course, we still have more data to prepare, such as beautifying the platform. It is suggested that enterprises adopt the form of outsourcing in their non-core business, which will enable enterprises to obtain more professional product effects. 2. Personnel preparation. Personnel are the core element of the whole e-commerce platform, and the normal operation and daily maintenance of enterprise e-commerce system need personnel in specific positions to realize it. This is especially true for third-party e-commerce platforms. The nature of the third-party e-commerce platform determines that we don't have to think too much about technical issues in staffing, but more about the use of platform functions, data update and customer service. The roles of people here are divided according to most platform functions. Of course, according to the actual situation of the enterprise, a person can have several roles. (1) platform function role. Mainly for the whole platform setting, mainly responsible for the whole platform function, should have the overall concept and marketing ideas, be able to accept new ideas and services and dare to try, and set up all the functional modules of the enterprise website, be familiar with the value-added services provided by the platform, such as bidding ranking and business opportunity subscription, and give full play to the display function of the platform. (2) The function of data updating. Do a good job in the preparation of the above information and be responsible for the information release of the enterprise. (3) Customer service role. At present, mainstream business platforms provide online customer service functions. Because different platforms correspond to different communication tools, this role is a direct dialogue with customers, and its service attitude and professional knowledge will affect customers' purchase intention. So salespeople are more suitable for this role. Although it is customer service, it is also responsible for following up and screening customer information. The Internet enjoys an unprecedented amount of information, so customer service must adapt to the constant inquiries and inquiries of various communication methods, and at the same time follow up valuable information at the first time to convert the traffic of the platform into sales. However, it is also necessary to identify Internet-based fraud in order to avoid losses for enterprises.

Welcome to Changfeng. Get the latest logistics information.