TV drama Gramophone Audio similar model, with the help of other people's products to sell their own products
crazy, of course, this also includes your product is not a well-known brand, understand the core thinking flexible
use.
So let's start with the first simple case. Common charge card mode, the original price of 20 bucks
a fast food 500 bucks free to eat fast food for two months, many people may see this sentence immediately
will think, sure loss of money ah, in fact, on the 500 bucks free to eat for a month or 500 bucks free
eat for two months of this model, there are a lot of people have tried, some of the loss of some of the money, important
6 is the cost of the cost, but also the cost of the product, the cost of the product is not the same as the cost of the product. p>
6 is the cost must be calculated, to calculate to the user every day to eat are not losing money, do not think that the user
user will not come to eat every day, so I can make money, you have to do, we have to use the worst
intention, you have to think if the user comes to eat every day, and also a person come to eat, and only eat
fast food do not order something else, I have to how to do not lose money
, that is to say, I want to do not lose money.
How do you do that without losing money, that is, whether the price I set
can support such a model, so as to be invincible.
So why is this fast food company doing this activity? Generally speaking, the catering industry
industry's profits are about 50%, even at the cost of 10 bucks a share, not a loss nor earn
money ah right, although they do fast food, but they ask you to eat inside the store, because
for their store in addition to fast food and drinks and other drinks, this is to charge.
Second, basically no one can do every day to eat, you can not do every day to eat they can
make money, but this is not the most important, the important thing is that they focus on takeaway, through the
two months of experience, so that you form a habit of relying on the backend to make money on takeaway. Provided of course
that your food is good right.
So, this is the simplest trick to attract users, obviously more lethal than ordinary discount
promotions, 60 days as long as you come to add a small dish to drink a cup of drink can make money, through
this model, as long as you can lock a part of the user's back-end takeaway can realize constant money.
If you can bring a few friends when you come, it is actually equivalent to a discount. This model works a little better than
regular discount promotions.
Here to share with you another case, an hour recharge card 290 tens of thousands of masters
How to play, may be some people think, an hour to get almost 3 million recharge service has
a little unrealistic, not to say that 3 million, or 1 million is possible, but all the possibilities
are built on certain conditions.
But all possible
are based on certain conditions, depending on how many users you can influence, give users
7 what kind of benefits and what kind of stimulation.
There is a hotel specializing in weddings, that is, specializing in weddings and banquets for married people
The hotel, and then engaged in a wedding group purchase will be 100 couples to do a wedding free of charge, and
give one-third of the couples to do wedding banquets free of charge, then for these ready to get married for the user,
Still have a certain attraction, because normally, the venue lighting stage sound, and the user can not be seen. Because normally, the venue lighting stage sound equipment main
support these are to charge money, now suddenly someone said to give you a free offer, but also
according to the style you like to give you the layout, Chinese European random you.
100 couples free wedding free wedding banquet through a lot of publicity, and then choose to
centralized one day blast, then through an attractive bait to attract users to come over,
The next step is how to deal with the problem, some people may say, you do not say free wedding
gift? And what is the deal? Still have to pay money? Although I promised to give you a free wedding, but
I'm not doing charity ah, so you want a free wedding, you have to book a wedding
Banquet in my place, of course, the wedding, generally are wedding and wedding banquet together.
Then the key question comes, what kind of mode, so that they can be in an hour crazy
crazy money to order a wedding banquet, although your wedding is free, but if your wedding banquet price
very high, the user will not be fooled right. So if you want to make users go crazy,
you need to give a reason for them to pay. So how did they design the recharge model
?
If you sign today, enjoy the conditions 1, free wedding, 2, send you a piece of Luzhou old cellar valued at 1800 yuan
, 3, send olive blending oil, 1 bottle per month, 4, send the Northeast ecological
12 bags of rice, 1 bag per month, 5, send the hotel's membership card, referrals are rewarded.
So here to share with you why this design giveaway, this design
8 benefits where or so the purpose of the design, first of all, the wedding free of charge this is to attract users
The first step of the first step of the user, give you 1800 yuan Luzhou Laojiao wine, this is the purpose of the
Because the wedding banquet you need to use the above The bar, may be the original you intend to use is not this wine, but
I now send you a piece, there will be a part of the user will choose this wine as a wedding banquet with wine, but
is that this one is not enough ah right, so in the wedding banquet to sell wine can make money. Send you olive oil and
Northeastern rice, this is to keep in touch with you, so that you come once a month, come once
I have the opportunity to sell once, so they find ways to keep in touch with you, even if you find a
a giveaway to keep in touch with you, so a lot of people in the design of the time will not pay attention to this
problem. The last membership card this goes without saying, everyone gets it.
But just have this is not enough to stimulate, many users will continue to wait and see attitude,
Because people have a herd mentality, see other people's actions only when the action, so, but also
add a lead, first stimulate a part of the user, so that the back of the user to follow the on, so the activities of the
The scene also provides to provide a wedding banquet 60% off, 50%, or even 30% discount, if you are the first
60 customers also give you the value of 1988 products, if you are the first 30 also give you 400
yuan hotel savings card, if you are still the first how many also send you the appropriate giveaways. This will
site to stimulate the user crazy shell out money to seize the first how many places. So it will be able to trigger users to recharge in a short period of time
. So they engage in a bait beforehand to get you to come over, then another
bait to get you to decide to be here, and finally another bait to get you to shell out money, one ring after another. An hour recharged a few million. But losing money is not
Yes, the nature of the event, so the event inside the hidden mystery, on the surface seems to be a loss,
But in fact, do it down only to earn gas, to do a wedding, from organizing to the end of the need to buy
How many things? So they play like this:
In order to realize the resources *** enjoy, wealth *** pass. To get good projects off the ground and good resources to be rationally allocated!
x hotel in 20xx xx month xx afternoon 14:30 a 20:30 minutes in this hotel held xx
city first wedding wedding wedding thousands of group purchase will be! The whole city to recruit 100 pairs of couples free wedding banquet
free wedding! Now we need to have the resources of the relatives docking!
1) advertising / design / planning company. 2) liquor / red wine / wine trading company. 3) Photography
film / video studio. 4) wedding dress / dress / mother / studio. 5) jewelry / jewelry / diamond ring
brand company. 6) wedding car / rental company. 7) floriculture / flower soft decorations company. 8) candy / package
equipment design company. 9) furniture brand companies. 9) Furniture brand companies.10) Home appliance brand companies.11) Building materials/decoration
design companies.12) Banking/financial services companies.13) Makeup/styling design companies.14)
Naked eye 3D, animation design and rental companies.15) Infant/children's products companies.16) High-end early
teaching centers.17) High-end sister-in-law The above resources are mainly for the city of XX. The above resources are mainly for XX city.
After reading this, I don't need to say that we should understand it, if you are these merchants have no interest
Interest, no interest you are stupid, why? Because, although their entire group buying will be
recruiting 100 couples, but the scene is more than 100 times, that is to say, hundreds of people,
The key is that these people are ready to get married, so I attracted the user through the free wedding
Come on, do you want to come to share a little bit of money, and an industry is more than one, and at this time
I'm not sure if I can do it, but I'm not sure if I can do it. /p>
I will choose the excellent cooperation, in other words I put this city inside the industry excellent are concentrated
10 to me. For these people who are ready to do the wedding, save a lot of time, in fact, very
Many people who do the wedding is also confused, so there will be users directly on-site booking or
those who are ready to buy the products of these merchants? I'm sure that with a little bit of on-site discounting you can
catch a fish.
So here's the kicker, I got the wedding people, and if the deal is done, are
these merchants going to split the money with the hotel? If you do not want to, you can not even enter the door, so in this a
a married couple has at least 17 kinds of money-making possibilities, the key is, each kind of basically profit space
space is relatively high. So here you see, the good guys are doing it and making money and
they're locking in these users. So, from this case we can see is that the peers
of the money-making wedding to play for free, from some inconspicuous but had to spend
money back. Free is to attract users, the user comes, the money will follow