At the mention of network marketing, we will certainly think of "content is the king, the chain is the king", which has become an indisputable fact in network marketing. "Content is king" in the content generally refers to the site's copywriting, website copywriting not only need to have a deep understanding of the product or service, but also need to study the consumer's heart to text as a tool to persuade potential customers to order, good copywriting will allow customers to unconsciously follow the author's thinking, so as to achieve the purpose of the text. How can you write good copy? Not two network from the perspective of network marketing for the need of friends to share a few corporate website construction to write a good copy of the elements.

One, the title of the copy is very important

A good copy, the title is the most critical factor, for the site, the viewer will only give us 3 ~ 5 seconds to show the opportunity, if the title can not make the viewer interested in the desire will not have to click on the desire, even if the content has a great value are all for naught. What kind of title can make the viewer interested? First of all, it should explain the benefits to the user, secondly, it should be newsworthy, and finally, it should arouse the reader's curiosity.

Second, the words to let the viewer to produce a sense of intimacy

Copywriter do not use the tone of the speech on the podium, should be used to talk to a friend's tone of voice, so as to allow the viewer to produce a sense of intimacy, so that the viewer feels that you are in the help of him, rather than a towering corporate institutions. So be sure to let the viewer feel your enthusiasm.

Three, the format is clear and concise

Viewers read an article online with reading is not the same at all, although it is all text, but on the Internet the viewer is basically not in a word for word reading, but in the browsing, unless the article on the viewer does produce a great deal of value, so the article's format must be clear and concise and does not recommend a long speech. The main methods are: paragraphs are not too long, try to use subheadings, with a list of ways to capture the main points, the appropriate combination of pictures to illustrate and so on.

Four, the user can get what benefits

Website copywriting to stand in the user's point of view to think, it must be clear that the user reads the article can get what benefits, only to provide users with the benefits of the user can be interested in browsing. Therefore, when writing copy, must emphasize the product or service can provide users with what benefits, the advantages of the product can bring the user what benefits listed.

Fifth, try to use data to speak

In the copy as much as possible with specific data to illustrate the efficacy of the product as well as the benefits of the so-called empty talk, so we should use professional data to mention the value of the product or service advantages.

Sixth, direct appeal to feelings

Today's users are very smart, very rational, if there is no interference with certain factors, users will not easily order. However, the factors that can interfere with the user, should be emotional, in the rational people can not help but be swayed by feelings, so in the process of copywriting must take advantage of this, directly appeal to the user's emotions, which will be more effective than with their reasoning.

Seven, the call to action

The call to action is the most easily ignored in the copywriting, and he is particularly important point, because it can directly promote consumer spending. If there is no content in the copy, when the viewer sees the article mood surging, in the end became overwhelmed. If the call to action at this time to act quickly, the viewer is likely to become your customers. Of course, the call to action can not be too commercialized, too obvious, or counterproductive.

About the enterprise website construction to write good copy of the several elements, I would like to introduce so many, I hope it can help you.

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