Traffic is getting more and more expensive, and the cost of obtaining customers is getting higher and higher. Nowadays, businesses pay more and more attention to intensive cultivation in the private sector and try their best to lock their target customers in their own private sector. As a merchant, how should we operate in the private sector? This article is full of dry goods, so it is recommended to collect it. (1) What is private domain traffic In the PC era, businesses can't directly contact their consumers because users belong to the platform. Merchants are only advertisers and commodity porters of the platform, and only by paying advertising fees can orders be generated, just like tenants who pay rent every month. However, in the era of mobile Internet, merchants can directly reach consumers through WeChat, Weibo, Aauto Quicker, Tik Tok and other tools, forming "private domain traffic", which means that merchants are no longer just tenants of a certain platform, but own their own houses and property rights. The concept of private domain traffic flows from public domain traffic (main platform) to private domain, and the traffic generated by private domain itself (guest) is called private domain traffic. Private domain traffic refers to channels that can directly contact users without paying, such as merchants' apps, applets, WeChat official accounts, video numbers, communities, etc. The key points of the concept definition of private domain are: 1, the data ownership of private domain belongs to users themselves, private domain has extensive external chain ability, the rules of private domain are formulated by users themselves, and the user relationship chain can be copied and transferred. (2) The idea of private domain operation The essence of private domain is in one sentence-there may be three different ways to manage your user relationship for a long time: 1, and provide users with stable rights and interests. First, if the company's main products are high-frequency consumer goods, such as catering brands and snack brands, these brands need to have a scene (applet, official WeChat account, community) to do private domain. Users may occasionally see you give him a discount, and he may come to place an order. In fact, this has achieved its goal. 2. Create an IP that users trust. In the second case, I bind the operation of my user relationship with an image. In essence, it is to establish personal files and IP. This requires efforts to establish personal files and intellectual property rights. Let this personality become rich and three-dimensional and rich. In the end, everyone will trust me in this IP, so I will buy whatever he recommends. 3. Service private domain management If there is a third idea, it is to serve my private domain management. This idea of private domain management may be more suitable for some products or services with higher unit price and higher decision-making cost. Typical may be like buying a house, buying a car and wedding photography. There is a particularly large wedding photography brand in China, and its entire private domain service, from consulting the demand for wedding photography to his serious behavior of buying a car, has an average decision-making period of almost one month. This customer, at least compared with about three or four brands of shops, basically designed a suitable style around the typical needs of this user. How can we serve you efficiently and finally achieve the final transformation? Deyou Store not only provides assistance on the small program system, but also provides services such as overall operation planning, store diagnosis, plan landing and store decoration. If the merchant encounters any problems in the process of doing small programs, you can consult the customer service of Deyou Store, and Deyou Store will help you improve your operation effect and enhance your operation ability with professional and caring services. Disclaimer: There must be shop originality, and any form of adaptation and plagiarism is prohibited. Reprint please indicate the source!