First, how to open the function of Aauto Express Store?
If you want to use goods to broadcast live in Aauto faster, you must first open a small shop in Aauto faster, so how to open a small shop in Aauto faster?
Shop opening path: The shop opening path of Aauto Express Store is Settings -Aauto Express Store-Shop Opening.
Select the opening type: We will enter the interface for opening Aauto Quicker goods and services. There are two choices here, one is to choose an individual, and the other is to choose an enterprise, depending on the individual situation. Then you have to submit relevant qualifications. Qualification generally needs two parts. First, the contact information, information, business license and other information of the operator. These two subjects should be consistent.
△ Aauto faster shop opening process
Deposit payment: after submitting relevant qualifications, you need to pay the deposit of the corresponding category according to the selected category, generally starting from 1000 yuan. If you open a store later, some brands are not allowed to settle in. You can go to the rules center backstage to see the detailed table.
Copy the link to view the profit management rules of Aauto Express Store.
"Price List of Vending Machine Express Shop"
Add commodity links: If you have your own commodity store, of course, you can also choose to hang third-party commodity links. The location is to select Add Commodity in the column of A Automatic Express Commodity-Select Commodity Category, and select the commodity category you want to sell.
Personal Page Display Store: In the automatic express store, click the Personal Page Store in the basic tools, and click Show Now in the pop-up page. Back to the home page of the account, you can see the store entrance displayed.
△ The personal page shows the process of Aauto entering the store faster.
After opening a fast shop, you can broadcast live, so how to improve the input-output ratio of live broadcast?
Preparation before live broadcast with goods
The preparation before live broadcast mainly includes: live broadcast product selection, live broadcast script preparation, live broadcast time selection and warm-up before live broadcast.
Selection of live broadcast goods
The main ideas of live broadcast products are as follows: choose the right product according to the tonality and positioning of live broadcast number; During the trial broadcast, interact with fans to choose the right product; Choose a certain number of shots, each shot will show different products, and determine the products according to the feedback data.
For the specific idea of product selection, please refer to the previous article: "What problems should I pay attention to in the faster live selection of Aauto? How to broadcast live with selected goods? 》
Site script preparation
Every live broadcast is a carefully prepared performance, so a script is needed. The script should sort out the fragments of live broadcast, the performance order, the opportunity of product intervention, the price of the product, preferential measures, the characteristics and highlights of the product, and the answers to interactive questions.
Selection of live broadcast time
In the choice of live broadcast time, we should choose the appropriate live broadcast time according to different categories of products, such as clothing account number and food account number.
The prime time of live broadcast is usually 7-8 am, 1-2 pm and 8- 10 pm. We can also choose the live broadcast time according to the active time of fans. To understand the active time of fans, we can use the active trend of fans in the portraits of faster fans in flying melons to analyze the active situation of fans.
△ Flying melon Aauto is faster-the active trend of fans
The duration of live broadcast is the best guarantee for live broadcast of GMV. During the live broadcast, it is necessary to ensure the live broadcast duration of shopping and better guide fans' consumption. However, it is suggested that the time of each live broadcast should not be too long, and it should be controlled between 1-2 hours as far as possible.
Direct seeding preheating
Preheating before live broadcast mainly includes the following aspects:
A) After the next issue, the live video of the first issue will be released, and the live broadcast time and goods with goods will be displayed.
B) Check whether "text preheating", "video preheating" and "off-site preheating" are done 2 hours before live broadcast, and check whether the function of "notify fans when live broadcast" is turned on.
△ flying melon Aauto is faster-egg pot friends broadcast the main video.
For example, Aauto faster broadcaster [Dan Xiaodan's pen pal] As can be seen from the video of Feigua A Auto Faster-Broadcaster-Broadcaster, she will warm up the live broadcast for herself or her team before the live broadcast begins.
When we make the above preparations, we will enter the live broadcast, so what should we pay attention to during the live broadcast?
Operation in live broadcast with goods
The process of live broadcast with goods is not only as simple as talking, but also a double test of the physical strength and willpower of the live broadcast team, especially the comprehensive ability of the anchor's product introduction ability, improvisation ability, emotional contagion ability and so on. In addition to external factors such as scene layout and lighting settings, as well as its own price advantage, there are also several basic elements to be mastered in the whole process of live broadcast.
Highlight product characteristics
Product introduction is the most test part of the anchor business ability. It is an important skill to output product information to users efficiently and be accepted by users within effective time. In order to achieve this effect, we need to know how to use a variety of expressions with a sense of substitution and experience to highlight the core highlights of the product. For example, the owner of pet products bathes the dog during the live broadcast, and recommends pet bath milk; The picture is still rich and uninterrupted.
Grasp the rhythm of live broadcast
The rhythm of live broadcast will directly affect the user's shopping experience. How many products are there in a live broadcast, the priority of product appearance order, and the time reserved for each product introduction should be familiar in advance, and the rhythm process should be controlled in time during the live broadcast.
Carry out on-site promotion
During the live broadcast, live broadcast promotion activities should be carried out in a timely manner to stimulate fans' consumption, such as limited time, exclusive discounts for fans, and customer service discounts reported by fans.
△ Flying melon Aauto is faster-product search
For example, we can see related activities by searching for related promotional words in Feigua Aauto-commodity search, and the promotional activities of commodities also promote users to buy to some extent.
Do a good job of fan interaction
In the process of live broadcast, we also need to use the live comments in Aauto's faster live broadcast room to interact with fans, guide fans to vote and express their opinions. For the questions raised by fans in the comments, we should also actively answer them, and pay attention to reading the fan questions before answering them.
Customer service work in live broadcast
Supporting customer service during live broadcast and answering customers' questions efficiently will obviously help the transformation.
Pay attention to the changes of real-time data.
In the process of live broadcast, we should also pay attention to the changes of live broadcast data and make corresponding scheme adjustments in time according to the changes of data. We can use the monitoring function of Aauto quickless-live broadcast to monitor the live broadcast data.
△ Flying melon Aauto is faster-on-site monitoring
Through the live broadcast monitoring of flying melon Aauto quickless, the live broadcast and reservation of Aauto quickless can be monitored in real time, and the total gift income, barrage number, popularity peak and commodity number of Huang Xiaoche can be monitored in minutes. At the same time, if the goods are sold live, you can also monitor the goods information in the live broadcast room, the sales volume during the live broadcast and other goods data to locate the potential of the main force of the live broadcast.
△ Flying melon Aauto is faster-details of on-site monitoring
Announce the next live broadcast
After the live broadcast, you can also predict the next live broadcast, and at the same time explain the live broadcast time and live broadcast the goods with goods. For example, live broadcast on time at X o'clock every day, spike, "X and X live broadcast rooms will be available every week.
Live broadcast of repeated quotation of goods
The end of each live broadcast is actually the beginning of the next live broadcast. Through the recovery and summary of each live broadcast, the rollover event can be avoided with great probability, and at the same time, the stickiness of fans can be improved and the delivery scheme can be further optimized.
Collect feedback from fans and improve after-sales service.
After-sales service after live broadcast can directly affect users' consumption experience, and the normal process of timely follow-up order processing and ensuring delivery is to maintain users' normal operation. In addition, the anchor team can also ask fans for feedback on the product price and sense of use, as well as their demand for other products in the drained fan base, and give targeted answers to existing problems, thus strengthening fans' trust in the anchor and narrowing the distance between them.
Re-broadcast the data and optimize the delivery plan.
At the end of each live broadcast, the live broadcast data and the live broadcast data should be rechecked to optimize the live broadcast delivery scheme. The data includes the total number of viewers, the number of online users in each time period, the number of fans in a single live broadcast, the number of comments, the turnover of single products, the total turnover of goods, the hot topics of comments and so on.
PS: There is a special article on live broadcast analysis. If you are interested, you can continue: "How to analyze the live data in Aauto faster? What are the data indicators that a auto faster needs to pay attention to? 》
With regard to Aauto's faster live broadcast of goods, different people have different effects. The above are the skills of some novices to broadcast goods faster in Aauto. Only by constantly learning and innovating and summing up experience can we open up our own development space on the highly competitive live broadcast platform, realize a large increase in sales and reap profits.