The contents of the investment promotion manual include:

1. Industry prospect

Industry analysis refers to the in-depth analysis of industry factors such as the operation status of industry economy, product production, sales, consumption, technology, industry competitiveness, market competition pattern, industry policy, etc. by comprehensively applying analysis tools such as statistics and econometrics according to economic principles, so as to discover the inherent economic laws of industry operation and further predict the future development of the industry.

2. Product prospect

Product design is not a new industry, but it has been paid more and more attention by major companies. The main task of product design is to meet the needs of users through careful design, and the needs of users mainly include three aspects: first, practical value, second, satisfaction with the appearance of products, and third, some emotional reactions to products.

3. Company Introduction

The company is a limited liability company and a joint stock limited company established in China according to the Company Law, and it is a profit-making enterprise legal person. It is a form of enterprise organization formed to meet the needs of socialized mass production in market economy.

4. Company Vision

corporate vision: It embodies the position and belief of entrepreneurs, is a concept in the minds of top managers of enterprises, and is their vision for the future of enterprises. It refers to the long-term desire and future situation of the enterprise, the blueprint for organizational development, and the eternal pursuit of the organization. Corporate vision is the embodiment of enterprise's development direction and strategic positioning. Focusing on eight areas of enterprise management, the CEO's own leadership and management ability can be rapidly improved to achieve the purpose of promoting enterprise growth.

The Investment Promotion Manual is a kind of publicity material that uses a lot of information and concise introduction sentences to attract merchants. Only by using the "Merchants Manual" can we fully arouse the heartstrings of middlemen who want to make profits, can we achieve the expected purpose. Because this manual is often the second time to send information to middlemen, which is much larger than the information contained in investment advertisements and will give more intense stimulation to merchants. Whether the attracted eyes can be "brightened" and further explored is the measure to judge whether the design and application of the manual are successful or not.

Therefore, when designing the Investment Promotion Manual, we should pay special attention to the following points: there should be no omissions in the space structure, industry background, enterprise introduction, product core concept, operation mode outline, profit concept calculation, investment promotion policy analysis, etc. Graphic design and printing should reflect high-grade, strong strength, and the great determination of enterprises to succeed in this project; In terms of text organization, we should strive for perfection in obscurity, and the sentences should be highly refined and highlighted to enhance attractiveness. It is not necessary to write down all the details of the enterprise, but we should read it thoroughly, absorb it and keep it secret, so as to make the business sprout.