Company logo is an important part of company image and an important element of brand visual cognition. It not only represents the enterprise itself, but also affects people's impression and trust in the enterprise. Designing a good company logo requires the following steps:
Determine brand characteristics
When designing the company's logo, we need to deeply understand the company's characteristics, culture and customers, so as to reflect the company's core concept. For example, some companies emphasize stability and maturity, which can be designed with mature and stable elements such as colors and fonts. If it is a young and energetic innovative company, it can be designed with bright, youthful and energetic colors and linear geometric shapes.
Creative concept stage
At this stage, we need to determine the conceptual design by brainstorming and other divergent thinking processes, and consider and choose appropriate fonts, colors and symbols to reflect the brand core value, corporate image characteristics and future business development vision.
Carry out preliminary design
After completing the creative concept, you can start to implement the design on paper or computer screen. First of all, we should design according to the company name or portrait. Second, consider using glyphs, graphics or styles. Finally, determine the overall structure and typesetting elements of logo.
Modify and improve the scheme
In the production process, it is necessary to constantly adjust and improve the design scheme. For example, modify the color scheme or font size. In addition, several schemes can be compared and evaluated, and the best design scheme can be selected for the next step.
Determine and unify colors
The use of color is also very important. In particular, the company logo has a high information density, and it is best to avoid too complicated color matching within three colors. You need to ensure that the color you choose is consistent with the company's own characteristics. Once determined, we must adhere to this set of color matching, let people gradually become familiar with it, and form a cognition of the brand's visual impression.
Conduct standardized tests
After completing the company logo design, we should also pay attention to whether the display effect in various media is satisfactory. Only in this way can we achieve a unified and standardized image effect in style. Therefore, before the logo pattern is finalized, it is necessary to reasonably arrange the alignment test, small batch printing and even start the self-inspection to ensure that the effect and quality meet various technical standards.
The above are the main steps to design the company Logo. In this process, you need to deeply understand the company's characteristics, culture and customers, and determine the design direction according to these aspects. It also needs to be considered from many angles, and at the same time, it should take simplicity and atmosphere as the design principle to ensure that the Logo design with strong visual impact and high commercial value can be produced.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.