First, continuously optimize product quality and upgrade product categories.
Second, develop more seasonal products according to different seasons.
Third, we will continue to strengthen innovation and enhance our competitiveness.
Advantage analysis of honey ice and snow city;
1. At present, the number of tourists in the dormitory is relatively stable, even on weekdays, and the consumer spending power covered by these people is quite good.
2. The price of Honey Snow Ice City is reasonable, which is particularly attractive to students. Although the price of the product is not enough, it does not hinder the superiority of the product.
3. The service attitude of the waiter of Mi Xue Bing Cheng franchise store is very good, and he is sincere and considerate to the customers.
4. Honey Snow Ice City often has preferential activities to benefit consumers. Through these activities, attract new customers and unite the hearts of old customers.
An analysis of the disadvantages of honey snow ice city;
1. Mi Xue Bing Cheng Tea Shop has a small shop area, and the service items are also the first choice. Compared with many competitors, Michelle Ice City is at a disadvantage.
2. Compared with other brands, there are fewer kinds of products in Mixue Ice City, which will also have a certain impact on the sales of stores.
3. There is still room for improvement in the production efficiency of Honey Snow Ice City. Because consumers are mostly students, many students patronize every time they go to school, which also makes long queues in front of the store.
The milk tea industry has always been an off-season industry, and the business in this industry is almost normal in winter.