The difference between trademark and logo is:

1. Trademark is a legal concept, which is protected by the Trademark Law, and once registered, the right holder enjoys the exclusive right to use the trademark. And logo usually refers to the brand, is an economic concept.

2, for the enterprise, logo usually only a few, but the trademark can choose to register a series of trademarks.

3. The role of a trademark is to associate the goods with the enterprise and to serve as an identifier. While the logo is associated with the overall image of the enterprise.

But the relationship between trademarks and logos is also very close, and companies usually register logos as one of a series of trademarks. In fact, it has been proven that registering a logo as a trademark and protecting it under trademark law is one of the most convenient, effective and powerful ways to protect the goodwill of a company. Therefore, in a sense, a company's logo and trademark can be the same, which is why people often equate logos with trademarks, when in fact logos are broader than trademarks.

Legal basis: the Chinese people's *** and the State Trademark Law, Article 11 of the following signs shall not be registered as a trademark:

(a) only the common name of the goods, graphics, models;

(b) only directly express the quality of the goods, the main raw materials, functions, uses, weight, quantity and other characteristics;

(c) other lack of (c) other lack of distinctive features. The signs listed in the preceding paragraph can be registered as trademarks if they have acquired distinctive features through use and are easy to recognize.