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Contents

Chapter 1 Ideas for Opening Clothing Stores

Section 1 Retail Forms of Clothing Stores/l

I. Clothing franchise stores/1

II. Department stores/2

III. Clothing discount stores/3

IV. Supermarkets/4. Factory outlets and custom-made clothing stores/5

Factors to be considered in opening a clothing store in the second quarter/5

1. Independent store or joining a chain system/5

2. What is the success rate of opening a clothing store/6

3. What kind of clothing store to open/7

4. How to open a store/7

5. What investment factors should be considered before opening a store/8

Chapter II Location of Clothing Store

Section I Investigation and Evaluation of Clothing Store Location/9

I Investigation of Clothing Store Location/9

II Estimation of Business Circle Scope/11

III Selection of Business Circle Location/11

IV. Selection of Shopping Center Location/12

Principles of clothing store location/13

II. Location of petty entrepreneurs/15

III. Types of clothing retail store locations/16

IV. Best areas for opening stores/18

V. Areas unsuitable for opening stores/19

VI. Several special geographical locations/21

Section III. Various locations for clothing stores. Pay attention to the spontaneous market/22

3. Open a clothing store in the alley/22

4. Open a clothing store near the university/23

5. Open a clothing store near the primary school and kindergarten/23

6. Open a clothing store in the office area/24

7. Open a clothing store near a large department store/25

8. Take the "Upper Route" in the "Rich Area"/26

Chapter III Environmental Decoration Design of Clothing Store

Section I External Environment Design of Clothing Store/27

1. Name Clothing Store/27

2. Design Principles of Clothing Store/28

3. Store Design of Clothing Store/29

4. Create convenience. Lighting design outside the clothing store/33

VII. Application and production of POP advertisements/33

II. Interior design and layout of clothing stores/35

I. Professional consultation is needed for the layout of clothing stores/35

II. Creating a good atmosphere of clothing stores/36

III. Comfortable space design of clothing stores/36

IV. Clothing store division/41

VII. Customer channel form/41

VIII. Customer-guided route design/43

IX. Attracting customers to stay/44

Section III. Clothing store decoration/44

I. Clothing store decoration design/44

II. Inside the clothing store pursuing "curiosity" Lighting design of clothing store/49

V. Lighting type/51

VI. Lighting effect design of clothing store/5l

VII. Background music design of clothing store/52

VIII. Smell in clothing store/53

Chapter IV Clothing display of clothing store

Overview of clothing display in the first section/55

Good clothes should have a good space/57

Fourth, the clothing display should be convenient for customers/57

Fifth, the two display methods that are convenient for appreciation and easy for purchase should be separated/58

Sixth, the clothing display should meet the psychological needs of customers/59

Seventh, the display should give customers a sense of beauty/61

Eighth, the display should give customers a sense of security/61. Suitable clothing display tools/61

II. Shelf clothing display/62

III. Model clothing display/63

IV. Window clothing display/63

V. Wall clothing display/65

Section III. Forms and methods of clothing display/65

I. Basic forms of clothing display/. Three elements of clothing display/68

IV. Clothing display skills/69

V. Clothing display configuration/71

VI. Standardized operation of clothing display in specialty stores/72

VII. Creating a perfect display/74

Section IV. Clothing display sales skills/75

I. Paying attention to clothing display details/77. Create a store space to attract customers/77

Fourth, let customers visit every corner of the clothing store/77

Fifth, the display should change with the times/78

Sixth, the display of clothing varies with the times/79

Seventh, the clever use of visual difference/79

Eighth, the disorder can be used occasionally/81 < General pricing method of clothing/8l

II. Safe pricing method/83

III. Special pricing method of clothing/83

IV. Creative pricing method of clothing/84

V. Pricing strategy of clothing/88

Section II. Service shop price application skills/91

I. Clothing discount strategy. Clothing price reduction strategy/92

IV. Monthly price reduction method/94

V. High-priced sales method/94

VI. Using "price trap" to trap customers/95

VII. Skills to deal with customer bargaining/95

Section III. Clothing store promotion strategy/98

I. Promotion of "Leading Donkeys on the Road"/99

V. Opening Promotion of "Cutting the Ribbon"/111

VI. Promotion of Candles by Sunglow/111

VII. Promotion of Stimulating Touch/111

VIII. Promotion of Stimulating Smell/111

IX. Promotion of Stimulating Vision/112 < Selecting customers' clothing stores/114

XIII. The secret of opening a store in two/115

XIV. Try selling out of season/115

XV. Satisfy customers' curiosity/116

XVI. Create a sensational effect/116

XVII. Use salespeople skillfully/117. Choose any customer/118

Chapter VI Clothing Store Sales Show

Section 1 Prepare for sale/119

1. Greet customers/111

2. Welcome customers with skills/111

3. Sincere parties have business/112

4. Observe customers/113

. Effectively grasp the opportunity to approach customers/116

Section 2 Inspire sales/117

I. The process of inspiring sales/118

II. Customer try-on service/121

III. Proper speaking skills/123

IV. Closing sales/124

V. Closing sales criteria. Guide customers to clinch a deal/127

Second, deal with different types of customers/129

Third, handle customer objections, Facilitate the transaction/132

IV. Sales closing strategy/135

Section IV. Follow-up sales service/139

I. Tracking service/139

II. Online shopping consultant/139

III. Network image file/141

Chapter VII. Clothing store humanized clothing show

. Tailor-made clothes for special you/143

Third, make customers feel special/144

Fourth, enrich the "incidental" service and "additional" information/145

Fifth, pre-sales service is very important/146

Sixth, the goods are returned to win the reputation/146

. Open a small shop and make a lot of money series

Book Catalogue

Preface

Chapter 1 Tips for clothing store location

Tips 1: Tips for clothing store location investigation

Tips 2: Tips for estimating the business circle

Tips 3: Pay attention to the spontaneous market

Tips 4: Be aware of "being rich"

Tips 5: Open a clothing store in an alley. Opening a clothing store near a large department store clothing store

Tip 9: Opening a clothing store in an office building

Tip 11: Being a real customer is the ultimate goal

Tip 11: Tracking the target object

Tip 12: Choosing a site without preventing a unique path

Tip 13: Pay attention to several special geographical locations

Tip 14: Choosing a site for small-capital entrepreneurs

Tip 15. Design knack

knack 17: well-designed storefront

knack 18: convenient access-first principle of storefront design

knack 19: voice-naming strategy

knack 21: well-named

knack 21: window establishment knack

knack 22: interior layout knack of clothing store

P > tip 26: space design should be comfortable

tip 27: attract customers to stay

tip 28: design of customer-guided route

tip 29: fun of space

tip 31: in-store decoration skills

tip 31: interior decoration in pursuit of novelty

tip 32: color matching in clothing stores < Good lighting

tip 36: sound effect design of clothing store

tip 37: the smell in the store is very important

Chapter III Display Tip of clothing store

Tip 38: Convenience is the first principle

Tip 39: Choosing the right clothing display equipment

Tip 41: Shelf display tip

...

Chapter IV Tips for customers

Chapter VII Tips for attracting customers by price

Chapter VIII Tips for being a successful clothing shopkeeper

Bibliography

I hope I can help you!

you don't need to recruit many people when you just opened the store, so you'd better spend all your time on business and goods.