Ad slogan: "Young people should be awake and fight, tired and sleepy, drink Dongpeng Special Drink"!
In the midst of Double 11, Dongpeng Special Drinks chose to go off the beaten track, locking its sights on the obscure laborers behind this national carnival, and playing a beautiful heartfelt card.
Starting from the professional concern, Dongpeng Special Drink launched a poster to pay tribute to the laborers, reinforcing the newly upgraded brand proposition of "Being young is about being awake and working hard", and calling on young people to always keep their best condition when they are full of energy to go into the battle, and say goodbye to all the lethargy.
The brand proposition "young people need to be awake to fight", derived from the label, to carry out accurate "young groups" card position, and take the initiative to appeal to the current popular positive energy.
Dongpeng Special Drink, a domestic vitamin functional drink, also known as energy drinks abroad, is rich in taurine, lysine and a variety of B vitamins and other nutrients, which can provide consumers with adequate nutrition and rapid replenishment of energy.
Expanded Information
Dongpeng Special Drink Vitamin Functional Drink is an anti-fatigue health drink approved by the Ministry of Health of the People's Republic of China, Wei Food and Health Zi 1998 (580), which contains a variety of efficacious ingredients and essential vitamins, forming a complete anti-fatigue system.
Taurine protects the heart muscle, niacin, B6 and B12 accelerate and stimulate energy metabolism, caffeine promotes quick and clear thinking and reduces fatigue; lysine improves the body's attention. Regular consumption, especially when the body fatigue state drinking can quickly replenish energy, relieve fatigue, invigorate the spirit, so as to improve the quality of work and life.
Source: Baidu Encyclopedia - Dongpeng Special Drink