The relationship between convention and exhibition industry and tourism. Convention and exhibition industry and tourism are two common industries, and there is a certain correlation between them. Next, I will take you to understand the relationship between convention and exhibition industry and tourism.
The relationship between convention and exhibition industry and tourism 1 convention and exhibition industry is a collection of similar enterprises that provide products and services for convention and exhibition activities. The huge comprehensive benefits of the convention and exhibition industry make the convention and exhibition market a hot spot that all countries in the world compete for. Tourism is a comprehensive industry that relies on tourism resources and facilities to attract or receive tourists and provide them with transportation, sightseeing, accommodation, catering, shopping and entertainment. With the development of economy, exhibition has become a new growth point to promote the development of tourism. It has developed rapidly in domestic cities and gradually formed a scale. Tourism-related enterprises and cities pay more and more attention to MICE tourism. Through the development of MICE, it promotes the construction of urban infrastructure, increases the adjustment of urban industrial structure, expands the influence of the city and promotes the development of tourism.
I. Convention and Exhibition Industry and Tourism * * *
1, which plays a great role in regional economy. Convention and exhibition industry and tourism can greatly affect trade, logistics, advertising, printing, insurance, decoration and other related industries. According to experts' calculation, the international industry driving coefficient of convention and exhibition industry is 1: 9, that is, if the income of exhibition hall is 1, the income of related industries is 9. According to the calculation of the World Tourism Organization, for every direct income of tourism 1 yuan, the income of related industries will increase in 4.3 yuan. The development of convention and exhibition industry and tourism has a strong driving effect on other industries, which can mobilize most social and economic resources. The industry has the characteristics of pursuing high quality, high efficiency and internationalization. Therefore, in the process of their integration and development, the superior economic resources in society can be continuously integrated through market operation and survival of the fittest mechanism, thus improving the operational efficiency of urban economy.
2. Strong mobility in different places. As we all know, tourism resources are special resources, and their immovability determines the flow characteristics of tourism activities in different places. Exhibition activities also have the same characteristics. Conferences and exhibitions are collective activities. Exhibition activities can only be carried out when participants or exhibitors gather in pre-selected places. The location of exhibition destinations often becomes a decisive factor to determine whether exhibition activities can be carried out smoothly, especially for those international conferences and exhibitions with great influence. For exhibitors or exhibitors, it is necessary to start from their place of residence and reach their destination with certain means of transportation in order to truly realize an exhibition.
The trend of globalization is obvious. Convenient transportation makes the development of tourism activities no longer just an isolated phenomenon of a country or a place. Not only has the travel time been shortened, but the scope of tourism has become larger and larger, breaking the boundaries of national borders, continents and even the earth, forming a regional situation. With the development of exhibition activities, the regional characteristics are becoming more and more obvious. With the tide of economic globalization, the world is increasingly moving towards a unified big market. Capital, commodities, technology, labor and information have broken through the regional boundaries of resource advantages and achieved international mobility and transfer. Under this background, the content and form of global convention and exhibition activities have changed greatly, and they are no longer limited to the closed scope and form. Various international and regional exhibitions across countries, regions and industries have gradually become the mainstream.
Second, the difference between convention and exhibition industry and tourism
1, with different properties. Tourism is not a simple economic activity, but a social activity involving politics, economy and culture. Although tourism has developed into the largest industry in the world, and its activity connotation has also given more economic elements, in essence, the cultural characteristics of tourism are irreplaceable. In contrast, exhibition activities are more prominent in economic characteristics than tourism activities. In modern society, exhibitions are mostly business activities such as product display, information exchange and economic and trade negotiation organized by enterprises, governments and associations, and have been regarded as a highly open "window" in the economic field. Generally speaking, exhibition is a forward-looking economy, which can better reflect the future development trend of the economy, while tourism is an experiential economy, which activates the consumption initiative of tourists' inner psychological space and drives economic growth.
2. The main clients are different. Due to the diversity of tourism content, tourism activities serve a wide range of clients, including tourists, leisure and entertainment people, relatives and friends, business people, scholars and so on. , including exhibition participants; However, the exhibition activities are mainly for exhibitors and professionals in various fields. Although comprehensive exhibitions are also geared to the general public, on the whole, the scope of service objects is relatively narrow.
3. The main services are different. Although both exhibition activities and tourism activities need to provide travel-related services such as air tickets, rooms, catering, transportation, etc., exhibition activities mainly provide exhibition venue rental, professional equipment, economic and trade negotiations, information exchange and other services. On the other hand, tourism mainly provides sightseeing, leisure and entertainment services.
Third, the promotion of convention and exhibition industry to tourism.
1. The exhibition venue has developed into a tourist destination. Judging from the development history of exhibitions at home and abroad, high-profile international exhibitions can greatly enhance the image of destinations, enhance their popularity, attract the attention of many people and develop into tourist attractions. For example, Boao, a little-known fishing village in Chinese and foreign history, could not find its coordinates on the map of China, but it quickly became a world-famous tourist attraction because of the Asian Forum.
2. The holding of exhibition activities has promoted the construction and improvement of tourism facilities. Holding exhibitions requires high-quality exhibition facilities, corresponding modern management level and service level, beautiful environment and good image, which will inevitably lead the government to build and update tourism infrastructure. For example, in order to hold the China-ASEAN Expo, the Nanning Municipal Government plans to invest10 billion yuan to speed up urban construction, which will be used to improve urban functions and enhance the overall image of the city, including rebuilding hotels and building tourist facilities such as high-star hotels. It can be seen that the development of convention and exhibition industry has promoted the construction and renewal of tourism facilities, especially in the improvement of urban tourism facilities. Because of this, some domestic scholars regard exhibitions as an important part of urban tourism.
3. The convention and exhibition industry has a great pulling effect on the tourism economy. The exhibition industry has created huge business opportunities and injected new vitality into the development of tourism. First, the benefits brought by convention and exhibition industry to urban catering and accommodation industry are very outstanding. During the exhibition, a large number of exhibitors and visitors poured in, which created a huge demand for the catering and accommodation industries in the venue and created opportunities for the development of these industries. According to the investigation of relevant departments, after the opening of each Canton Fair, the average occupancy rate of major hotels in Guangzhou is as high as 95%. Secondly, the holding of various conferences and exhibitions has brought exhibitors, organizers and surrounding audiences as potential tourists, which has brought huge tourists to the tourism industry. And this consumer group has the characteristics of high customer consumption, long stay time, large team size, good profitability and strong industry-driven, and the tourism income it brings is also very considerable.
Fourthly, tourism provides a solid foundation and guarantee for the convention and exhibition industry.
1. Cities with developed tourism often become the venues for exhibitions. When holding an exhibition or conference, you usually choose a tourist destination with more developed tourism. First, due to the long-term development of tourism, these places have the characteristics of high openness, high popularity, high internationalization and relatively perfect reception facilities. This is the innate condition for the development of exhibition. This is particularly prominent in cities with developed tourism. For example, Shanghai and Beijing are both convention and exhibition center cities and tourism center cities, and are gradually realizing the gathering and integration of convention and exhibition industry and tourism industry. Secondly, judging from the development trend of convention and exhibition industry, the form of convention and exhibition is gradually changing from the traditional static display to the integration of business negotiation, exhibition visit, tourism, culture and entertainment. Tourism has become an important part of the exhibition. In order to enhance the attraction of exhibitions, exhibition organizers often give priority to scenic destinations and places of interest.
2. Tourism provides basic conditions for the development of convention and exhibition industry. According to the development experience of international convention and exhibition industry, relatively mature infrastructure and relatively mature service industry, tourism is an important part of convention and exhibition industry chain. First, star-rated hotels, tourist resorts and scenic spots have various types of conference halls or multifunctional halls, which provide venues for exhibitions and are equipped with corresponding exhibition facilities. Second, the tourism industry provides accommodation, catering, business and etiquette services for the reception services of exhibition and other destinations. Hotel-type tourism enterprises in tourism must meet the development needs of convention and exhibition industry in terms of quantity, quality and service items, so as to promote the development of local convention and exhibition industry. Otherwise, the development of convention and exhibition industry is often subject to the development degree of tourism. It can be seen that tourism plays an important supporting role in the development of convention and exhibition industry.
3. Tourism enterprises have gradually become the main body of convention and exhibition industry. Due to the high profitability of the convention and exhibition industry and the high correlation of tourism, more and more tourism enterprises began to combine with the convention and exhibition industry in an all-round way to develop convention and exhibition market business in order to improve their competitiveness in the convention and exhibition industry, and gradually changed from passive participants in the past to exhibition leaders. At present, more and more tourism enterprises, especially large tourism groups with industry and network advantages, set foot in the exhibition market, undertake the planning and organization of exhibitions, and become the main components of the industrial structure of the exhibition industry ――PCO, PEO and DMC. For example, Shanghai Jinjiang, China Youth Travel Service and Shanghai Chunqiu Travel Service have joined international exhibition organizations to develop the exhibition market. Tourism enterprises or groups enter the exhibition industry and invest, plan, organize and undertake exhibitions, so that the combination of exhibition industry and tourism industry will enter the advanced stage of comprehensive integration and cooperation.
To sum up, convention and exhibition industry and tourism are interdependent, mutually promoting, mutually supporting and promoting. Convention and exhibition industry needs the strong support of six elements of tourism: food, shelter, transportation, travel, entertainment and purchase. All exhibition activities should put the six elements of tourism in a prominent position at all stages of bidding, preparation and holding. Otherwise, it will definitely affect the bid and success of exhibition activities. The development of convention and exhibition industry can not be separated from the six elements of tourism and the development of tourism, and the development of tourism can not be separated from the important market segment of convention and exhibition industry; On the other hand, the development of tourism promotes the maturity and prosperity of the six elements of tourism, and further promotes the development of convention and exhibition industry; At the same time, the development of convention and exhibition industry and the increasing number of convention and exhibition tourists have greatly promoted the rapid development of tourism. Similarly, tourism is inseparable from the convention and exhibition industry, because the convention and exhibition industry has become an indispensable and important market for tourism.
The relationship between convention and exhibition industry and tourism. Positive influence of convention and exhibition industry on tourism
Over the past 20 years of reform and opening up, China's convention and exhibition industry has developed rapidly in various cities, especially in Beijing, Shanghai, Guangzhou, Dalian and Chengdu, forming five major convention and exhibition economic industrial belts: Bohai Rim, Yangtze River Delta, Pearl River Delta, Northeast China and Central and Western China. The convention and exhibition economic belt around Bohai Sea —— with Beijing as the center and Tianjin, Langfang and other cities as the focus, its convention and exhibition industry has developed early, with large scale, large quantity, high degree of specialization and internationalization, complete categories, concentrated exhibition of well-known brands and wide radiation.
The Yangtze River Delta Exhibition Economic Belt-an exhibition industrial belt centered on Shanghai and relying on cities such as Nanjing, Hangzhou, Ningbo and Suzhou has been formed. The industrial belt has a high starting point, strong government support, reasonable planning and layout, strong trade color, great influence by location advantages and industrial structure, and great development potential. Pearl River Delta Convention and Exhibition Economic Belt —— With Guangzhou as the center, Canton Fair as the booster, Shenzhen, Zhuhai, Xiamen, Dongguan and other convention and exhibition urban agglomerations, it has formed a convention and exhibition economic belt with high degree of internationalization, outstanding structural characteristics of convention and exhibition industry, and dense exhibition area and industrial distribution. Northeast Exhibition Economic Belt-The exhibition economic belt with Dalian as the center and Shenyang, Changchun and other cities as the focus, relying on the industrial advantages of Northeast industrial base and the location advantages of Northeast Asia, has formed brand exhibitions such as Changchun Automobile Expo, Shenyang Manufacturing Expo and Dalian Clothing Exhibition. The convention and exhibition economic belt in the central and western regions-with Chengdu as the center and Chongqing, Xi and other cities as the focus, has formed brand exhibitions such as Chengdu West International Expo, Chongqing High-tech Fair and Xi East-West Expo through continuous development.
In recent years, the total scale of convention and exhibition industry in China has maintained a growth rate of nearly 20%. By 2007, there will be more than 150 large and medium-sized exhibition venues in China, with an indoor exhibition area of over 3 million square meters, and more than 3,000 exhibitions will be held every year. No matter from the exhibition infrastructure, exhibition personnel, or the number and scale of exhibition activities, China's exhibition industry has already possessed considerable strength, and China is stepping into the ranks of the world's exhibition powers.
The relationship between convention and exhibition industry and tourism. The core business and characteristics of mice tourism.
associativity
MICE tourism is an attempt for tourism to enter the MICE industry, so it has the characteristics of combining and giving consideration to both. MICE tourism industry is a new tourism industry, which is mainly based on the tourism attributes and unique advantages of MICE-related industries. Therefore, convention and exhibition industry is the intersection of convention and exhibition industry and tourism industry, and it is the product of tourism blooming to convention and exhibition industry.
Driving force of industry
Although China's MICE tourism industry started late, its growth rate is particularly amazing, especially the basic hardware facilities of MICE tourism industry, and its development trend is amazing. MICE tourism industry can stimulate the vigorous development of its related cultural industries, bring some merchants and personnel to the city, and promote the development of related industries and economy in the city through its booths and related publicity of exhibitors published in various media. Therefore, it will become a booster for the development of tourist cities and accelerate the economic development of local tourism, commerce and logistics industries. Therefore, the core competitiveness of MICE tourism is to promote the development of urban related cultural industries.
Concentration of consumption
Moreover, MICE tourism, as a new tourism category, is comprehensive, and the concentrated income of cultural industry driving consumption is remarkable. People who can attend the exhibition often have higher economic ability, and some exhibitors live at public expense, so their spending power at the exhibition is higher than that of ordinary tourists. The consumption power of exhibition users is stronger.
Importance of income
Because the exhibition only needs to be built once, it can be exhibited for a long time, and the exhibition time should be set by gathering exhibitors, so it usually lasts for a long time, even if it is short, it lasts for 5 to 7 days, and some even span more than a month, so one investment will benefit for a long time and bring remarkable benefits.
Relevance of services
And long-term participation, providing exhibitors with leisure time and opportunities after work. Therefore, it will promote the development of related industries in the surrounding areas and increase the related income of the exhibition and its surrounding hotels and other entertainment facilities. Moreover, the large number of exhibitors and tourists also increases the possibility of their potential economic income.
Of course, one of the characteristics of convention and exhibition industry is that there are many potential participants and few actual tourists. Because some exhibitors take the initiative, there will be fewer people who want to travel.