Abstract: Modern catering attaches great importance to marketing. If you want to open a dumpling restaurant, you should also pay attention to marketing. Generally, the marketing model of dumplings is product-centered, and the fixed varieties and jiaozi tastes are well controlled. On this basis, we can promote sales and do community fission marketing, such as recharging membership cards and giving discounts, circle of friends marketing and other methods. It should be noted that marketing needs to be done according to the actual situation, so don't copy it mechanically. Let's take a look at how dumplings can do marketing business. I. Analysis of the Marketing Model of Dumplings

The marketing model means that people adopt different methods in the marketing process. In modern society, the fragrance of wine is also afraid of the depth of the alley, so it is very important to do a good job in marketing, and Dumplings are no exception.

Generally speaking, there are two main marketing modes of dumpling houses: one is the product-oriented marketing mode, which is to make a fixed variety in jiaozi, control the taste and attract consumers' consumption; The second is to take the promotion route to do community fission marketing, such as recharging members to give drinks, preferential prices and other methods to get more traffic.

Second, how to do the marketing business of dumpling restaurant is better

Today's catering will only be gradually eliminated by others if it still uses the traditional management mode and does not change its thinking. Here is an analysis of a dumpling restaurant marketing case:

After investigation, a dumpling restaurant has implemented a new marketing scheme: attracting customers to enter the store and scan the QR code to join the WeChat group, recharging RMB 111 to become a member of the dumpling restaurant, and RMB 111 can be directly used as cash consumption. Recharge 111 yuan to become a member and give away 111 bottles of drinks. Every time you come to eat in jiaozi, everyone will give away one bottle. You can drink it on the spot or take it home to drink, and you can get a gift without restriction.

111 bottles of drinks is a tool to lock customers up for a long time. Every time customers eat jiaozi in the dumpling shop, they can drink a bottle of 3 yuan money for free, and give them 111 bottles, which means that customers have to eat 111 plates of jiaozi in the dumpling shop before they can drink 111 bottles of drinks for free. It doesn't matter if customers want to drink it every day. Anyway, I have nothing to lose. I just don't get a discount of 2 yuan money (beverage cost) every time.

However, it is estimated that it is very difficult for a person to eat 111 plates of jiaozi a year, so this 111-bottle beverage should be made into 11 cards, with 11 boxes on each card. Every time you come to jiaozi for a free drink, you should put a tick as an offset beverage. The 11 cards also have the function of fission, and customers can definitely not finish drinking 111 bottles of beverages, so customers can give this beverage card to their friends.

With precise goals and tools, we need to consider the communication channels of marketing: we can inform customers of the activities by holding anniversary celebrations, pulling banners at the door of the store, putting exhibition racks in the store, etc. You can also let customers promote through a circle of friends, and send a side dish or discount to a circle of friends for fission marketing.

Of course, the marketing case here is not for you to apply it mechanically, but must be combined with your own actual situation. This case only provides you with a new thinking and a new marketing model. I hope you can find a marketing model suitable for your dumplings.