Because catering in online celebrity relies on marketing, not quality. Marketing model of online celebrity restaurant

Generally, the first step of online celebrity restaurant marketing model is to create the illusion of popularity. For example, on the opening day or during the daily business, they will hire some scalpers to queue up to create a very popular atmosphere in this store.

The second step is that they will contact some online celebrity to publish their marketing articles online. Usually, they will contact photographers to take some photos with a sense of atmosphere, and then find a large number of online celebrity to cooperate and publish these articles on the Internet in large quantities to attract ordinary consumers to punch in.

after real consumers come to visit, they will set up some discount activities in the store to guide consumers to post promotional copies on their social media, thus attracting other traffic. Even if you don't attract people, at least leave an impression on others' hearts.

after this model works, they will quickly open branches in other places and copy this marketing model to create a strong feeling for consumers. When the chain stores are opened, they will become real online celebrity brands.

Although these online celebrity stores can maintain a temporary popularity by relying on this marketing model, they will soon be abandoned by consumers and gradually withdraw from the market. Why can't online celebrity restaurants last long

Many online celebrity brands are short-lived, because most of their operating costs are spent on advertising and marketing, and they are poor at improving their own quality.

but the consumer's demand is very clear. I spend money to eat your food because I want to eat delicious food, not just to show off by taking photos and sending them to my circle of friends. Although many people have a urine habit, they like to go to crowded places. When they see a lot of people queuing there, they think that the food there must be delicious, so they are willing to spend two hours queuing for a meal.

But when they really tasted it, they felt that the food was not as good as expected, and they felt cheated, so they wouldn't be cheated the second time. Without the support of consumers, these online celebrity stores can't continue to operate and have to close down.

do you have any different views on this? Welcome to leave a message in the comments section.